Remove acquisition
Remove Analytics Remove Buying Cycle Remove Forrester Remove Gartner
article thumbnail

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Tune and refine the buying process. You’ll see shorter buying cycle times. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. Ardath Albee.

ROI 100
article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

You’re going to need to establish KPIS, configure analytics , and build reports that map metrics back to the bottom line. . . #18. You can use something like Google Analytics’ User Flow report to do exactly that. . 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Gartner. . .

article thumbnail

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. What if you don't know where prospects are in their buying cycles? Like you did with your offers or calls-to-action, develop content to appeal to prospects at different stages of their buying cycle. Read on to get their insights. So you need to promote it.