Hubspot

MARCH 15, 2022

Some degree of specificity is key here — and in many cases, pinning down a specialized, underserved customer base can be in your best interest. Your burn rate is the pace at which your startup spends capital before reaching profitability. Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV).

Startups 70

Startups Burn Rate Churn Rate Lead Ranking 70

Single Grain

DECEMBER 8, 2020

A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. For example, creating newsletter design, setting up pop-ups on landing pages or tracking customer experience with usability tests.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

Sharpspring

NOVEMBER 22, 2022

And if you focus on lead generation instead of customer loyalty, you’ll eventually dry up your pipeline. Thus, you must assess your business’s ability to deliver customer success and satisfaction and nurture leads more sustainably. Customer Spending Metrics to Watch. Customer Lifetime Value (CLV). Putting CLV Into Action.

Lead Ranking 82

Lead Ranking Ideal Customer Profiles Lead Scoring Customer Satisfaction 82

Webbiquity

JULY 16, 2019

What if a team with decades of experience in corporate turnarounds, acquisitions, M&A, and helping small and mid-sized businesses improve profitability could package their knowledge and expertise in a software tool to provide business owners with those kinds of insights? Accrual reporting is not cash reporting. The Company.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Multivariate analysis 146

Hubspot

MAY 13, 2013

My love for technology and marketing is what led me to join HubSpot over two years ago, and why I regularly speak with prospects and customers on what I learned when I was in their shoes. Due to increasing adoption rates, analysts are predicting a more than 50% industry revenue increase this year. Does your software smell like candy?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Unbounce

JUNE 16, 2020

I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially With a $60 billion market in which to grow, these companies recognize that smart use of partnership channels can help them scale up while creating a win-win-win ecosystem for the company, the partner, and the customer.

Landing Pages 131

Landing Pages Advertising Agencies Paid Search Agency Sales Management 131

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. 90% of customers expect to have a similar brand experience across multiple channels, so make sure your branding spans all of the channels and platforms you have a presence on.

Ad Building 140

Ad Building Brand Identity Branding Marketing & Strategy 140

chiefmartech

AUGUST 5, 2019

Data & Analytics — the “fuel” that powers your driving machine. Here’s an infographic overview of the whole event, but scroll down for more details: I’ll tell you more about these sessions, but first — take note: EARLY BIRD “BETA” RATES EXPIRE AUGUST 17.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

seo.co

MARCH 6, 2022

You’re an in-house SEO looking for more resources for scaling-up your link acquisitions. Though most link building agencies offer different packages with standard features, most expect at least some degree of customization before starting work. Wait, Do I Really Need Link Building? Quick take—do you really need link building?

Link Building 98

Link Building Ad Building Work Management Advertising Agencies 98

Webbiquity

JANUARY 4, 2022

How do we enable the people who need data to make decisions within their area of expertise—finance, operations, sales, marketing, supply chain, whatever—but who aren’t experts in data analytics, to use data effectively? The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics. Is there a better model?

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

and objective (acquisition, awareness, cross-sell, etc.). Score your customers for better upsell and service performance. Paul recommends using customer data to identify better upsell candidates for sales and feeding valuable information about customer engagement to support teams to improve customer success and support.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Scoring Lead Ranking 48

Sprout Social

MARCH 27, 2023

The report’s high impact data and sleek, on-trend design make it shareworthy, which prompts our customers to post it on their personal accounts. According to Sprout’s Senior Customer Marketing Strategist, Justin Woods, “We wanted to surface all the good social media managers do in a year. Think infographics and how-to videos.

Social Media 130

Social Media Paid Content Campaigns Media 130

Convert

MARCH 14, 2022

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. CRO means nothing without accounting for customer experience optimization. What is Conversion Rate? You’ll see why ??.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

It’s natural to shift your focus to your Shopify conversion rates (CVR). Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. CRO means nothing without accounting for customer experience optimization. What is Conversion Rate? You’ll see why ??.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52