Contently

NOVEMBER 18, 2016

There continues to be a fairly healthy [mergers and acquisitions] market in the martech sector. There is a big portion of martech today premised on the idea that increasingly targeted analytics and greater personalization is really the best way for marketing to improve its effectiveness. You certainly do see some consolidation.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Outgrow

MAY 30, 2023

EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition The Intro! Sure, you can go and engage Forrester and Gartner on Dell, like they’ll do your homework for you and come back to you with like a simpler graph or positioning or whatever.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . You can use something like Google Analytics’ User Flow report to do exactly that. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122