acquisition behavior 
6sense
JANUARY 7, 2022
6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 6sense offers the best experience from integration to analytics and intent. 6sense is the true leader in this space.
Only B2B
FEBRUARY 6, 2024
It encompasses various online activities, behaviors, and signals that indicate a prospect’s interest in a specific product, service, or industry. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals.
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InsightSquared
AUGUST 14, 2019
In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Another use of AI in B2B lead generation that’s gaining traction is predictive analytics. Many of today’s forward-thinking companies have already begun using AI in their sales strategies.
The Customer
JULY 15, 2021
CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary, today announced the acquisition of Kitewheel , the leading provider for customer journey orchestration and analytics.
Porch Group Media
SEPTEMBER 9, 2020
Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. In other research by Forrester , forecasts were not quite so optimistic. Source: Tech.co. Source: Valassis.
Albacross
NOVEMBER 4, 2021
Intent data helps to tackle these 3 problems all at once – from the acquisition of first-time customers to retention of existing customers, and further to obtain cross-sell and upsell opportunities. Source: Forrester , 2021). Intent data is a collection of behavioral data points. Source: Gartner, 2020).
Martech
MARCH 27, 2023
Hiring talent with analytics experience is emerging as a critical priority this year. Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. Hiring talent with analytics experience.
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