Oracle Buys ATG: Bad News for Marketing Automation?
Customer Experience Matrix
NOVEMBER 2, 2010
But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. Since Oracle is already strong in offline ERM and offline analytics, ATG leaves Oracle just one slice short of a pie. In other words, Oracle needs a Web analytics product. So… Oracle bought ATG today for $6.00
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