This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove acquisition

KoMarketing Associates

Remove Analytics Remove Automation Remove CRM Related Topics
Full Circle Insights Marketing Automation Services Marketing Automation Industry CMS Sales Management Multi-Touch Attribution Marketing Attribution Enterprise Management Autoresponders Multi-Channel More Related Topics >
article thumbnail

Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

KoMarketing Associates

FEBRUARY 2, 2016

Define & Track Conversions – Regardless of whether your organization uses goal tracking in Google Analytics or conversion metrics in comparable reporting platforms, make sure some form of conversion tracking is in place. Technology will only take you so far. Can Your Organization Truly Define Marketing ROI?

ROI 120
ROI B2B Marketing Marketing Analytics Tools B2B 120
article thumbnail

A B2B Marketers’ Guide to GA4 Reporting & Measurement

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? GA4 vs. UA Navigation .

Marketing Report 222
Marketing Report B2B Marketing Marketing Analytics Tools POS 222
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024