ANNUITAS

SEPTEMBER 21, 2018

A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. – A short second … this is a welcome acquisition. That’s important because too often this type of acquisition results in mass talent exodus. Adobe is known excellence at the crossroads of creative and analytics.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MAY 2, 2023

The recent and upcoming additions to the Marketing Cloud (I hesitate to even call it that anymore, as it has grown so far beyond the Pardot/ExactTarget core – with new innovations like Data Cloud and new acquisitions like Datarama, Evergage, etc.) The company’s multi-channel engagement improvements also support a Converged Growth mindset.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

OCTOBER 5, 2023

Einstein 1 Brings It All Together The AI Cloud is the result of nearly a decade of development and acquisitions by Salesforce (RelateIQ, PredictionIO, Metamind, and Bonobo, just to name a few). But for now, let’s dig into the core announcement: the new Einstein 1 platform and underlying components. There is a limit, however.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

MAY 5, 2020

What marketing automation platform is currently in place, and how well is it working? Many people in the marketing technology field specialize in a particular marketing automation platform. Are you looking primarily at email open and click rates, and web analytics? The answer to this question will impact who you hire.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

ANNUITAS

SEPTEMBER 3, 2020

This post ‘is’ however a shot across the bow of the concept that successful selling simply comes down to persistent, interruptive, automated ‘sales cadences.’ So then what are the major problems with automated sales cadences as they are typically deployed by sales organizations, and how does this harm Customer Experience?

Ideal Customer Profiles 147

Ideal Customer Profiles Marketing Automation Services Trigger Marketing Demand 147

ANNUITAS

JUNE 25, 2015

Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Take marketing enablement and new skills acquisition seriously. Yet most marketers are self-taught and report they feel deficient in their mastery of skills. It’s up to you.

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

ANNUITAS

OCTOBER 1, 2020

They have an events person, a content creator, a marketing automation specialist, a demand generation manager, and on and on. At the most basic level, marketing automation and CMS must be working together. There is no holistic and ‘connected’ motion and usually no customer stewardship.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162