| |  Acquisition + Analytics + Automation + CRM | 144 articles |
| Page 1 of 2 | Previous | Next | LEAD VIEWS DECEMBER 18, 2012  Future of Marketing Automation: Grow or Die B2B marketing B2B Marketing Online B2B Sales Lead analytics Lead Generation Lead Nurturing Lead Value Marketing Automation app markets b2b marketers campaign management content management CRM david m. raab lead acquisition marketing database raab associates incToday’s post is by David M. Raab, Principal at Raab Associates Inc. Tis the season for industry predictions. | | | | | | |
| | | CUSTOMER EXPERIENCE MATRIX DECEMBER 18, 2012  Future of Marketing Automation: Grow or Die But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?” To summarize the argument: marketing automation vendors must grow or die. | CUSTOMER EXPERIENCE MATRIX JUNE 2, 2011 Oracle Integrates On Demand Marketing with On Demand CRM Summary: Oracle has integrated marketing automation with its on-demand CRM product. If I were more on the ball, I would have noticed that May 25 marked a full year since Oracle bought the intellectual property* of high-end B2B marketing automation vendor Market2Lead. In February they released the first “Oraclized” version of the product, now Oracle CRM On Demand Marketing. The new system uses the same data structures as the rest of Oracle CRM On Demand. This is largely because Marketing systems typically contain many more leads than Sales wants in CRM. | CUSTOMER EXPERIENCE MATRIX FEBRUARY 17, 2011 Constant Contact Adds Social CRM: Should Marketing Automation Vendors Be Worried? Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors. Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Salesforce.com.) small business software demand generation b2b marketing automation | | | | | | | |
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CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 27, 2012 Dell To Resell Pardot Marketing Automation
Dell announced today that it has added Pardot marketing automation to its list of Dell Cloud Business Software applications. Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. The Pardot system costs from $1,000 to $3,000 per month depending on the email volume, file size, and numbers of forms, landing pages, programs, and automation rules. MORE >> -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, SEPTEMBER 15, 2009 Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors
Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management ( CRM) vendors. As I discussed in July , marketers have a lot to gain from tight integration between a Web content management system (CMS) like Adobe's Dreamweaver and Web analytics and optimization like Omniture. billion makes perfect sense. MORE >> -
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 8, 2010  Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors
Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. On Wednesday, IBM announced formal completion of its acquisition of Unica. The circle surrounding that holds CRM systems, which deal with identified customers as well as prospects. Tags: industry consolidation demand generation marketing automation analytical systems Coincidence? MORE >> -
MODERN B2B MARKETING | FRIDAY, AUGUST 13, 2010  Unica Turns Blue: IBM’s Acquisition Further Proof of Marketing Automation & Analytics Growth
Upon seeing the online media frenzy about the announcement of IBM’s intention to buy Unica, it was hard for me not to create a blog post of my own about the pending acquisition. Of particular note, this purchase price is a 120% premium to Unica’s recent market cap, which is a very high number and indicative of the value that marketing automation companies are able to create. Marketing automation and enterprise marketing software have long been undervalued in the marketplace. This is surely one of the reasons IBM is interested in this acquisition. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 22, 2010 Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August. This enterprise market is probably going to evolve into something distinct from traditional “marketing automation”. MORE >>
- Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink. CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, SEPTEMBER 23, 2009
- Marketing Automation Buyer's Guide to Lead Nurturing « Loopfuse. LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
- 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing. LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
- Oracle Buys ATG: Bad News for Marketing Automation? CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 2, 2010
- The Future of Marketing Automation « Loopfuse Marketing Automation. LOOPFUSE | WEDNESDAY, JUNE 16, 2010
- Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story. CUSTOMER EXPERIENCE MATRIX | FRIDAY, SEPTEMBER 2, 2011
- PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- Marketing Automation Buyer's Guide to Email Deliverability. LOOPFUSE | WEDNESDAY, SEPTEMBER 15, 2010
- The Value in Free Marketing Automation LOOPFUSE | TUESDAY, JULY 6, 2010
- Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand FIFTH GEAR ANALYTICS | MONDAY, OCTOBER 25, 2010
- Marketing Automation Vendor Consolidation: Lessons from History CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 22, 2010
- Marketing Automation for the CEO « Loopfuse Marketing Automation. LOOPFUSE | THURSDAY, AUGUST 12, 2010
- The New Revenue Engine and How to Power it Today MODERN B2B MARKETING | THURSDAY, APRIL 14, 2011
- Freemium and OpenSource Funnels « Loopfuse Marketing Automation. LOOPFUSE | THURSDAY, JULY 22, 2010
- Summary of 5 Ways Marketing Automation Provides Job Security for. LOOPFUSE | MONDAY, FEBRUARY 22, 2010
- Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012
- The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 8, 2011
- Aprimo Marketing Studio Expands the Scope of Marketing Automation CUSTOMER EXPERIENCE MATRIX | FRIDAY, AUGUST 21, 2009
- PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- Know Thy Customer « Loopfuse Marketing Automation Blog – The Mouth. LOOPFUSE | TUESDAY, SEPTEMBER 14, 2010
- Nurturing your prospects with automated leadflows LOOPFUSE | FRIDAY, AUGUST 13, 2010
- Vendor Selection: Writing a Good Requirements Document CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 16, 2011
- Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, AUGUST 11, 2010
- Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 18, 2012
- Online Analytics in Action: Footprints in the dark INSIGHTIQ BLOG | WEDNESDAY, NOVEMBER 17, 2010
- HubSpot Spreads Its Wings CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 22, 2011
- Dueling Strategies: Adobe and Oracle Take Opposite Paths to Customer Experience Management CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 22, 2011
- Webinar: CRM Integration - Exploring the flexibility of options. LOOPFUSE | MONDAY, SEPTEMBER 27, 2010
- Why Are Marketing Automation Managers So Hard to Find? LEADSLOTH | FRIDAY, OCTOBER 16, 2009
- Revenue Performance Management to Marketing Automation: What Facebook was to MySpace? IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 8, 2011
- 6 Marketing Automation Lessons I Learned the Hard Way HUBSPOT | MONDAY, MAY 13, 2013
- Webinar: Launching your first email campaign and viewing analytics LOOPFUSE | MONDAY, SEPTEMBER 13, 2010
- Looking forward: LoopFuse OneView v3.28 « Loopfuse Marketing. LOOPFUSE | MONDAY, OCTOBER 25, 2010
- WordPress Plugin 2.0 « Loopfuse Marketing Automation Blog – The. LOOPFUSE | TUESDAY, OCTOBER 5, 2010
- Tech talk – Cloud, Multitenant, J2EE, Open Source and other techie. LOOPFUSE | FRIDAY, MARCH 26, 2010
- Why Free? Why Now? LOOPFUSE | WEDNESDAY, JUNE 30, 2010
- MarketingPilot Offers Integrated Marketing Management for Mid-Size Companies CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, FEBRUARY 23, 2011
- The World of Free « Loopfuse Marketing Automation Blog – The Mouth. LOOPFUSE | WEDNESDAY, JULY 21, 2010
- Taking Your Website to the Next Level « Loopfuse Marketing. LOOPFUSE | WEDNESDAY, OCTOBER 27, 2010
- Lead Scoring: Deliver Pre-Qualified Leads to Sales « Loopfuse. LOOPFUSE | FRIDAY, OCTOBER 15, 2010
- Why APIs Matter LOOPFUSE | WEDNESDAY, JULY 14, 2010
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Friend or Foe (Competitive Assessment) « Loopfuse Marketing. LOOPFUSE | THURSDAY, OCTOBER 28, 2010
- Tracking the Effectiveness of your Banner Ads « Loopfuse Marketing. LOOPFUSE | TUESDAY, AUGUST 3, 2010
- 5 Best Practices for B2B Corporate Blogging « Loopfuse Marketing. LOOPFUSE | MONDAY, OCTOBER 25, 2010
- LoopFuse OneView 3.27 Released! LOOPFUSE | SATURDAY, AUGUST 28, 2010
- The Loopfuse Exchange: Sales & Marketing Best Practices LOOPFUSE | MONDAY, OCTOBER 4, 2010
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- LoopFuse Integration for Drupal 6.x released « Loopfuse Marketing. LOOPFUSE | THURSDAY, SEPTEMBER 9, 2010
- Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled FEARLESS COMPETITOR | TUESDAY, MAY 21, 2013
- How you can make life easier for your sales team « Loopfuse. LOOPFUSE | FRIDAY, SEPTEMBER 3, 2010
- We're Hiring: 3 Customer Support Specialists LOOPFUSE | WEDNESDAY, SEPTEMBER 23, 2009
- 5 Things to Think about Before Hitting the Send Button « Loopfuse. LOOPFUSE | TUESDAY, SEPTEMBER 21, 2010
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- Welcome Cindy Ryan, Director of Marketing LOOPFUSE | TUESDAY, JULY 20, 2010
- Are you ready to lead? LOOPFUSE | MONDAY, JULY 19, 2010
- The Last Mile : Required Fields for JavaScript Illiterati. LOOPFUSE | TUESDAY, AUGUST 10, 2010
- Who is following your digital footprints? LOOPFUSE | THURSDAY, JULY 29, 2010
- Getting to Know You. Digitally (Online Research) LOOPFUSE | THURSDAY, OCTOBER 7, 2010
- Size Doesn't Always Matter (Market Size) « Loopfuse Marketing. LOOPFUSE | WEDNESDAY, OCTOBER 13, 2010
- A Lead: An Expression of Interest LOOPFUSE | MONDAY, OCTOBER 4, 2010
- Straight from the Horse's Mouth (Interview Sales) « Loopfuse. LOOPFUSE | WEDNESDAY, SEPTEMBER 29, 2010
- From a Challenging Marketing Past to the Most Promising Marketing Future: Top Takeaways from the 2011 B2B Roundtable Webinars B2B LEAD GENERATION BLOG | THURSDAY, DECEMBER 29, 2011
- Blocking registration spam – a better alternative to CAPTCHA. LOOPFUSE | WEDNESDAY, JANUARY 28, 2009
- How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About HUBSPOT | MONDAY, MAY 13, 2013
- Look Before You Leap (Market Sustainability) LOOPFUSE | MONDAY, OCTOBER 18, 2010
- Q&A with Laura Ramos of Forrester Research – Part 1: Defining the. LOOPFUSE | WEDNESDAY, FEBRUARY 24, 2010
- How to Fix a Fragmented Customer Experience HUBSPOT | FRIDAY, SEPTEMBER 9, 2011
- Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success MODERN B2B MARKETING | THURSDAY, JULY 30, 2009
- The top 10 B2B marketing research papers you should read LEDGER BENNETT | WEDNESDAY, MAY 8, 2013
- Webinar: “Search and Rescue” for your lead database: How to find. LOOPFUSE | MONDAY, AUGUST 2, 2010
- Email Open-Rates Lie LOOPFUSE | MONDAY, NOVEMBER 16, 2009
- Inside Story: Behind HubSpot’s $32 Million Investment From Salesforce, Google and Sequoia HUBSPOT | TUESDAY, MARCH 8, 2011
- ClickInsights: What ROI metric should B2B marketers use in this digital marketing era? CONNECT THE DOCS | THURSDAY, OCTOBER 15, 2009
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Startups: “Atlanta is Hosed” « Loopfuse Marketing Automation Blog. LOOPFUSE | SATURDAY, OCTOBER 13, 2007
- Sprinkle Sugar on your Loops « Loopfuse Marketing Automation Blog. LOOPFUSE | MONDAY, DECEMBER 10, 2007
- On Hiring Talent LOOPFUSE | WEDNESDAY, JANUARY 16, 2008
- Forecasting beyond the pipeline LOOPFUSE | MONDAY, JANUARY 21, 2008
- springsource makes a big move LOOPFUSE | TUESDAY, JANUARY 29, 2008
- loopfuse oneview 3.0 Announced LOOPFUSE | TUESDAY, JANUARY 29, 2008
- loopfuse @ OSBC 2008 LOOPFUSE | WEDNESDAY, FEBRUARY 13, 2008
- Bulls on Parade LOOPFUSE | FRIDAY, FEBRUARY 15, 2008
- OSBC 2008 Review LOOPFUSE | MONDAY, MARCH 31, 2008
- Making friends with the sales team LOOPFUSE | THURSDAY, APRIL 24, 2008
- IBM, Sun, and "The Community" LOOPFUSE | THURSDAY, MAY 15, 2008
- Introducing Closed-Loop Reporting « Loopfuse Marketing Automation. LOOPFUSE | WEDNESDAY, JUNE 25, 2008
- Introducing Closed-Loop Reporting LOOPFUSE | WEDNESDAY, JUNE 25, 2008
- Drupal / loopfuse Integration Module Released LOOPFUSE | TUESDAY, JULY 22, 2008
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