Vidyard

DECEMBER 3, 2014

KITCHENER, Ontario – December 3, 2014 – Vidyard , a global leader in video marketing and sales enablement solutions, today launched its integration with the Act-On marketing automation platform. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 50

Marketing Automation Services Act-On Marketing Automation Demand Generation Agencies 50

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Will weaker marketing automation vendors merge with each other to establish a larger market presence?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

ANNUITAS

JUNE 25, 2015

We graduate from one area and generally continue on to the next school, class, tier…but we never truly graduate from learning. Analytics, search engine optimization, marketing automation, HTML, CMS , CRM and others are essential, basic tools for B2B marketing. Graduation is just one of many steps. It’s up to you.

CMS Development 100

CMS Development Class Demand Generation Eye-Tracking 100

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'

Acquisitions 48

Acquisitions Enterprise Management Salesforce.com Work Management 48

LeadSloth

OCTOBER 16, 2009

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

DealSignal

FEBRUARY 1, 2024

This involves a dynamic combination of AI and machine learning, automated systems, and human analysis to recheck your data just before delivery. Furthermore, our expert data analytics team provides real-time updates, ensuring you always have the most current and accurate information at your fingertips.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

LeanData

JULY 13, 2020

Implementing revenue operations will also enable your business to deliver a best-in-class customer experience, transitioning a lead to a loyal customer. Each team should contribute to, and reference, one CRM for all leads and customers. Your CRM should be the central hub of information, accessed by all Rev Ops divisions.

Lead Scoring 52

Lead Scoring Lead Ranking Marketing Automation Services Work Management 52

Aberdeen

APRIL 24, 2019

The second day allowed me to join several conference sessions to observe how various companies are managing their CX and back-office activities through technologies such as AI, automation, analytics and authentication. Meanwhile, automation was cited as the fifth top focus area. Strategic Pillars. Synthetic NPS.

Customer Satisfaction 40

Customer Satisfaction Marketing Management Acquisitions Contacts 40

LeanData

JULY 13, 2020

For me, RevOps is the combination of all the operational teams across the go-to-market functions into one powerhouse of strategy, planning, analytics, operations, enablement, process, systems and data. And to achieve that, we needed a first-class Revenue Operations team. Dan Carpenter: Leads are the lifeblood of any company.

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Hubspot

MAY 14, 2019

You can set up lead capture forms , send kickback emails, and get basic analytics reports for free. You can even set up a help desk and ticketing system on the freemium plan, and then pipe everything into the free CRM to get a full view of your customer. Google Analytics. Video testimonials. Hot streak notifications.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Inbox Insight

DECEMBER 10, 2018

Perhaps what’s less observed is how B2B is on the cusp of change, as increasing sophistication in Data Analytics and Attribution Modelling is helping justify larger B2B media investment. Demanding B2B audiences are evolving, and expect to be engaged with best-in-class thought leadership across platforms and devices.

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Valasys

JUNE 25, 2020

For customer-facing businesses, proper monitoring and commercialization of data help in customer acquisition, and retention, which inspire customer loyalty. Database management services offer a competitive advantage as you’re having an automated, external tech audit of your database continually in real-time, rather every second.

Enterprise Management 64

Enterprise Management Marketing Management Service Multi-Channel 64

6sense

AUGUST 27, 2021

Whereas many vendors started with basic advertising capabilities, we began at the intersection of intent signals, account identification, and predictive analytics, and then spent the last five years layering native advertising, sales intelligence, and orchestration capabilities on top of our predictive foundation.

Ideal Customer Profiles 48

Ideal Customer Profiles Marketing Automation Services Work Management Marketing Management 48

accelerate agency

APRIL 12, 2023

That means customer retention is just as important as customer acquisition, so your marketing efforts can’t afford to ignore your existing customers. If you’re offering a CRM solution, for example, it would make sense to approach the directors of sales departments at B2C companies.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Martech Advisor

NOVEMBER 27, 2019

Customer Relationship Management (CRM) automation is defined as the process of automating sales and customer service functions to help teams track and manage their engagement efforts with current and prospective customers. We will also understand the advantages and must-have features of CRM automation platforms.

Enterprise Management 102

Enterprise Management Work Management Marketing Automation Services Marketing Management 102

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This is due to a confluence of complementary factors.

Marketing AI 104

Marketing AI Analytics Enterprise Management Planning 104

Heinz Marketing

JULY 1, 2019

He’s the CEO of a very exciting predictive analytics company. I think when you get into predictive analytics and sort of identifying target customers, it gets pretty wonky pretty quickly. Well, before we get into the everyday language, MRP Prelytix is an enterprise class predictive account based marketing platform.

Top of Funnel 71

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 71

Hubspot

MAY 13, 2013

Particularly I realized, more often than not, I was thinking about automation the wrong way. In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). They target a niche audience in the Fortune 1000.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

DemandBase

SEPTEMBER 17, 2018

ABM, marketing automation and CRM are the core pillars of an effective B2B marketing plan. Join last year’s Dreampitch winners and learn how Effective ABM strategies extend beyond user acquisition and impact the customers’ full experience with your company. The ABM Playbook for World-Class Marketing Teams.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. MRP Prelytix is an enterprise-class predictive ABM platform.

Marketing Attribution 111

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 111

Hubspot

AUGUST 8, 2019

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. There are other types of cost-per s … like cost-per-engagement, cost-per-acquisition (CPA), but for the sake of preserving your mental space, we’re going to stick with clicks, a.k.a. Set Up Google Analytics and Tracking.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We announced the acquisition of Insent last month (now called ZoomInfo Chat ). The acquisition of Chorus will create new possibles for go-to-market teams everywhere. PART I: How the Acquisition of Chorus.ai

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

ANNUITAS

OCTOBER 1, 2020

You have world class marketing and sales technology, yet your systems operate as islands, and your data is a mess. Technology is not a solution, yet the 8,000+ current ‘martech’ software vendors out there convince companies every day that by purchasing their software, they will be able to achieve ‘best-in-class’ sales and marketing results.

Work Management 162

Work Management Demand Marketing Management Marketing Automation Services 162

Single Grain

SEPTEMBER 4, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. For starters, unlike CRM, DPM is not limited by first-party data (personal data that customers provide to the brand: name, email, cell phone, etc.). Time to get started! Get A Free Consultation.

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

DemandBase

JUNE 16, 2020

I am incredibly proud to announce that Demandbase, the leader in Account-Based Marketing, has just completed the acquisition of Engagio, one of the true pioneers of the ABM category. Demandbase and Engagio will change that — together we are already providing much needed clarity on what a world-class ABM platform must deliver.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Oktopost

NOVEMBER 30, 2020

The complexity of today’s marketing environment has made marketing automation platforms and other marketing software solutions essential for companies of all sizes. Marketing automation tools that distribute content more efficiently and with greater precision are already being used by more than half of all B2B marketing professionals.

Enterprise Management 112

Enterprise Management Work Management Marketing Management Marketing Automation Services 112

Heinz Marketing

SEPTEMBER 3, 2018

We were thrilled this last time to be able to talk to Marilyn Cox , Vice President of Marketing and CRM at The Second City. We’ve got Marilyn Cox , she’s the Vice-President of Marketing and CRM at The Second City. She is the Vice President, excuse me, of Marketing and CRM at The Second City. Matt: I am doing great.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

Adobe Experience Cloud Blog

AUGUST 25, 2017

According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. Automate Around the Lead Enrichment Process. You can save a lot of time by automating human workflows.

Marketing Analytics Tools 134

Marketing Analytics Tools Marketing Automation Services Planning Paid Search Agency 134

Single Grain

JULY 25, 2019

Sure, customer relationship management (CRM) programs and similar tools have made it easier to tap into company data and can even help you connect the dots on what it all means, but there are still gaping holes, especially for marketing teams that need better insight into customer journeys, not just sales figures and funnels. CDP vs CRM.

Ideal Customer Profiles 81

Ideal Customer Profiles Work Management Budget Programs Marketing Management 81

Customer Experience Matrix

OCTOBER 8, 2010

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. Operating systems, databases and hardware support them all.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We announced the acquisition of Insent last month (now called ZoomInfo Chat ). The acquisition of Chorus will create new possibles for go-to-market teams everywhere. PART I: How the Acquisition of Chorus.ai Advances our Vision.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Zoominfo

FEBRUARY 8, 2022

And they need the ability to automate workstreams in order to grow their businesses at scale. The last significant innovation in sales was the introduction of Salesforce and cloud-based customer relationship management (CRM) systems in the late ‘90s. GTM Plays Automated go-to-market plays that can rapidly scale your business.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Software 100

accelerate agency

MARCH 29, 2023

Important ones to keep an eye on for SaaS businesses include churn and cost-per-acquisition. Automated software can bring big benefits in terms of increasing an organization’s productivity and empowering teams with real-time insights on cloud-based dashboards. It’s the only way to stay relevant and keep ahead of the competition.

Enterprise Management 52

Enterprise Management Startups Work Management Marketing Automation Services 52

Single Grain

SEPTEMBER 5, 2019

Sure, customer relationship management (CRM) programs and similar tools have made it easier to tap into company data and can even help you connect the dots on what it all means, but there are still gaping holes, especially for marketing teams that need better insight into customer journeys, not just sales figures and funnels. CDP vs CRM.

Ideal Customer Profiles 49

Ideal Customer Profiles Work Management Budget Programs Marketing Management 49

Customer Experience Matrix

FEBRUARY 23, 2011

Yesterday's acquisition of AssetLink by SAS has prompted me to finally write about MarketingPilot , a vendor I've been following since its launch nearly ten years ago. That puts it into roughly the same class as much larger firms including Neolane (200 employees) and Alterian (370 employees).

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Terminus

DECEMBER 24, 2019

This acquisition goes beyond bringing an additional engagement channel (employee signatures) into the Terminus platform. In February we added native firmographics in Account Hub to free you from the neverending task of CRM cleanup. Improvements to our already best-in-class ad fraud rates to further minimize unwanted traffic.

Account Based Marketing 49

Account Based Marketing Bombora Lead Ranking Class 49

6sense

DECEMBER 10, 2021

Aruba: Building a Best-in-Class Martech Stack . And sales insights are also extracted (digital account insights in SFDC, activated accounts in CRM hosted sales platforms). Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). And why G2?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62