Martech

APRIL 9, 2024

Other tactics will be needed to support acquisition. Another is marketing analytics firm ChannelMix. “We Once you can’t close the loop between purchase and user acquisition spend, measuring marketing efficacy is significantly hindered,” said Cohen. GumGum, with its stake in contextual advertising, is one.

Privacy 103

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 103

Sharpspring

SEPTEMBER 8, 2017

Luckily, Google Analytics is here to help. An Introduction to Google Analytics. With Google Analytics, you’ll be able to understand your users on a whole new level, improve your marketing with detailed insights, and use Google’s knowledge to get the most out of your data. Google Analytics Features. Who are they?

Marketing Analytics Tools 55

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 55

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Customer Experience Matrix

FEBRUARY 29, 2012

The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. Of course, “high performance analytics” is what SAS has always done and, like “big data” itself, the term is relative. The product itself isn’t new, but high-performance analytics will let it do new things.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. Select “Web.”

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Customer Experience Matrix

JANUARY 1, 2019

The report period (second half of 2018) saw the first two major acquisitions of CDP vendors: Datorama by Salesforce for reported $800 million and Treasure Data for $600 million by ARM Holdings for reported $600 million. Acquisitions. But Datorama and Treasure Data were the first acquisitions of large CDP companies.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Versium

AUGUST 13, 2018

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

Versium

AUGUST 13, 2018

Redmond, Wash. – August 14, 2018 – Versium , a big data and AI-driven marketing empowerment company, today announced the launch of its Developer Portal, an API-accessible developer platform. Developers and System Integrators can now easily build data technology tools directly into CRM, Marketing Automation & E-commerce Systems.

API 40

API Marketing Automation Services Lead Ranking Paid Search Agency 40

ClearVoice

MAY 21, 2021

Understanding the web of touchpoints from the first impression to a conversion can be complex, but accurately collecting and consolidating this data can help you increase revenue while decreasing customer acquisition costs. Choose the devices that you’ll run your paid ads (desktop, mobile, TV). Click To Tweet.

Multi-Touch Attribution 98

Multi-Touch Attribution Allocation Multi-Channel Top of Funnel 98

Heinz Marketing

JANUARY 5, 2018

Consolidation amongst B2B marketing technology and service providers has been a constant over the past several years, and 2018 started with a bang with Terminus’s announced acquisition of BrightFunnel earlier this week. Matt: What does this acquisition mean for marketers? This acquisition was led by her and Spett.

Acquisitions 54

Acquisitions Account Based Marketing Marketing Automation Services ABM 54

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Link analysis and acquisition. Most enterprise SEO platforms track, measure, and integrate social signals into their analytics and dashboard reports.

Enterprise Management 136

Enterprise Management Marketing Management Search Marketing Lead Ranking 136

Leadspace

MARCH 1, 2022

We believe the B2B standalone customer data platform is the data and intelligence backbone that fuels the end-to-end customer acquisition and support business processes. It’s also about building out a platform that can span every aspect of the customer acquisition process. That’s a big statement.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Leadspace

MARCH 1, 2022

We believe the B2B standalone customer data platform is the data and intelligence backbone that fuels the end-to-end customer acquisition and support business processes. It’s also about building out a platform that can span every aspect of the customer acquisition process. That’s a big statement.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Forrester Lead Scoring 62

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. The vendors respond. More M&A. The growing importance of compliance.

Account Based Marketing 114

Account Based Marketing Enterprise Management Work Management Marketing Management 114

LeadsRX

OCTOBER 5, 2021

October 05, 2021 – Marketing analytics company LeadsRx announced today a Privacy Studio for large enterprises to implement a privacy-first analytics platform for assessing marketing performance. . Once in the DCR, data can be accessed by tools IT authorizes for various analytic tasks. Portland, Ore.,

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Journey Analytics. Optimize conversion paths across marketing programs and content with customer journey analytics. Customer Acquisition Cost (CAC). Any-Touch Attribution. Average Cost Per Conversion.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Sprout Social

FEBRUARY 28, 2024

With Sprout’s Listening solution and Analytics tools , brands can keep a pulse on their performance, what competitors are saying, posting and doing, and identify trends across their industry. While they all work off the same APIs and network limitations, it’s really the way the platforms are built that matters most to your business.

Social Media 102

Social Media Work Management Marketing Management Media 102

Martech

JULY 19, 2022

XP is a broad portfolio of digital experience tools, including a customer data platform, analytics, AI and marketing automation. Although XP itself hasn’t been transitioned to the new cloud architecture, the CDP acquisition is natively embedded into XM Cloud. XP is typically purchased by customers as a managed cloud solution.

Digital Asset Management 90

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 90

TrustRadius Marketing

APRIL 16, 2021

In response some vendors are taking the tact of end-to-end HCM offerings, while others are focused on opening up their APIs and/or creating pre-built connectors to other products. HR analytics are becoming more timely, actionable, and focused on operational optimization.

Work Management 52

Work Management Marketing Management Peer-to-peer SMB 52

Martech

JANUARY 22, 2024

This data can enhance machine learning through tools like Google’s Offline Conversion Tracking or Facebook’s Conversions API. Integrating digital marketing, CRM systems, automation tools and data analytics ensures a steady flow of accurate information. Proper tracking future-proofs your campaigns for first-party data collection.

Ideal Customer Profiles 103

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 103

Martech

JULY 29, 2022

Does the tool provide real-time analytics? If not, is an API available for custom system integrations? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? Does the tool help us comply with relevant privacy regulations? Does the tool measure account engagement?

Enterprise Management 97

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 97

Parse.ly

FEBRUARY 16, 2023

Since we’re interested in driving an organic strategy and lowering our customer acquisition costs, we’ll remove the “cheat codes”—our paid social ads and campaigns through our corporate handles. His team covered news for Mergers and Acquisitions, which could include as many as three to four different daily deal announcements.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Marketing Insider Group

NOVEMBER 18, 2020

Link building, keyword research, optimizing copy development and more are all part of a successful SEO program, and as you can tell, these tactics are not one and done; rather, they require ongoing maintenance, attention and analytics, which are best executed with a retainer agreement. Spend 10% of Revenue on Marketing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

SmartBug Media

SEPTEMBER 7, 2020

Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. As with all analytics, the quality of your insights will depend on the quality of your data. If not, you can go back through manually (don’t forget archived programs) or use Marketo’s API to bulk update.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Marketo Account Based Marketing 59

KoMarketing Associates

DECEMBER 1, 2016

The Google Search Analytics Audit. Google Search Console’s Search Analytics report provides powerful information for understanding what keywords and phrases drive traffic and visibility for an organization’s individual web pages in organic search. Looking for more SEO-centric link acquisition information?

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

readwrite

AUGUST 10, 2012

publisher of USA Today and scores of regional and local newspapers, is reportedly close to announcing a $92 million acquisition of BLINQ Media , which specializes in building technology to boost engagement with ads on Facebook. The post How a Minor Change by Facebook Resulted in a $92 Million Acquisition appeared first on ReadWrite.

Acquisitions 40

Acquisitions Facebook API Cross-Selling 40

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. Now pulled through Google Search Console’s search analytics reports. Note, however, that Google only shows 999 different phrases if accessed directly through GSC (and not via API ). 4 Time Saving Tools in Google Analytics.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Valasys

JUNE 17, 2019

VMware, in an attempt to bring public cloud experience to data centers, announced their acquisition of Avi Networks on 13 th of June, 2019. This acquisition creates the only complete industry-defined networking stack, designed for multi-cloud era.

Work Management 49

Work Management Marketing Management Acquisitions API 49

Martech

OCTOBER 20, 2021

As that space evolved, companies like Segment and mParticle started coming in, positioned not so much as a tag manager but as an API for data collection and data routing.” How Discovery Plus approaches retention and acquisition. ” Foundational to CDPs, said Chittoor, is profile unification, audience building and activation.

Work Management 92

Work Management Marketing Management Marketing Analytics Tools Planning 92

Vidyard

MARCH 5, 2021

Tracking is all about analytics. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that? Does HR want to film recruitment videos in order to maximize talent acquisition? T is for Track.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. Additional conversion data can support Cost Per Acquisition (CPA) bidding. How do we know this works?

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

chiefmartech

MAY 12, 2020

They might be extensible with APIs, but they don’t have other app businesses built on top of their extensibility. They might be extensible with APIs — generally a good practice in software these days — but only for the benefit of others in the company or their own partners and customers upstream and downstream in the value chain.

Lead Ranking 102

Lead Ranking Long Tail Marketing Domain Cross-Selling 102

SmartBug Media

DECEMBER 11, 2020

It also offers a set of related tools such as marketing automation, customer success software, and analytics. Most CRM providers offer several paid tiers, and they charge more for premium features such as sales automation and predictive analytics. With API access, you can work with a development team to create custom integrations.

Enterprise Management 97

Enterprise Management Marketing Automation Services Work Management Marketing Management 97

readwrite

APRIL 15, 2014

Twitter on Tuesday announced the acquisition of social data analytics startup Gnip, which is one of the only companies with access to Twitter’s firehose of data—all the tweets and activity streams on Twitter since the platform launched in 2006. Topsy and DataSift still have access to Twitter’s firehose as well.).

Twitter 40

Twitter Advertising Agencies API Acquisitions 40

Hubspot

SEPTEMBER 13, 2011

Ever get a hankering for some Twitter web analytics? Twitter announced today that it will be releasing its own official Twitter Web Analytics tool, which is aimed at helping website owners understand how much traffic they generate from Twitter as well as the effectiveness of Twitter integrations on their websites.

Twitter 28

Twitter Analytics Tools API 28

Valasys

JULY 11, 2019

The acquisition is all set to renovate the future of hybrid clouds as enterprises have known it, for good. The acquisition is delineated by the following characteristic features: 1. About IBM: IBM is a leading cloud platform & a company providing cognitive solutions.

Enterprise Management 40

Enterprise Management Lead Ranking Acquisitions API 40