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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Others are sure to follow. billion entries.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Research & Analysis. Mergers & Acquisitions. The Hiring Manager Interviews: David Price Knows Exactly What He Wants and Needs from Candidates for His IT Department. Blogs and Wikis in the Business World. Reducing Data Center Costs with Data Deduplication: A TCO Analysis. src = [link]. }. White Papers |. Webcasts |.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Just makes it easier to manage all the stuff. Social networking stuff fits here too.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

She also taught over 5,000 students at General Assembly in courses such as Intro to Digital Marketing, Introduction to Social Media Strategy, and Community Driven User Acquisition. You can gain insights into your audiences internet behavior and use their graph builder to create a custom analysis you can use to inform your decision making.