Remove acquisition

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Real World Results of Demand Marketing Strategy Shifts During the COVID-19 Crisis

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Yet – and here’s the nuance – webinars perform best mid-funnel and are typically not great at top-of-funnel acquisition. When conducting an analysis of our clients’ pipelines we found this recommendation to be true. So, where you use webinars is key. Where you use webinars is the key to their success, especially now.

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The Real Cost of a Short-term Go-to-market Mindset

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Yet this short-term mindset has an ultimate price, with both strategic and quantitative implications. .” And they proudly wear a “do more with less” badge of honor. They believe their approach makes sense – which amounts to essentially a ‘pay-as-you-go’ go-to-market.

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