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Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial. Strategic mergers and acquisitions offer a solution to a different business problem. Bingo!

Are you ready for the mega-shift from social media to private media?

grow - Practical Marketing Solutions

Falling data prices, cheaper devices, and improved features are helping propel their growth: Implications for marketing. Falling data prices, cheaper devices, and improved features are helping propel their growth: Implications for marketing. Here is what I have seen occurring: WhatsApp has rapidly become the biggest messaging service in the world with more than 1 billion users.

37 Big Data Case Studies with Big Results

grow - Practical Marketing Solutions

Prices by hotels can be personalized by taking data such as how much you typically spend at the bar or casino to incentivize you with a lower price for your room. The hotel can give you a better price, knowing you’ll spend money on other services. Now, P&G can load and integrate data faster and execute reliable analysis at scales that were previously not possible.

Quantivo Offers High-Volume Customer Analytics at a Modest Price

Customer Experience Matrix

Acquisitions by enterprise software giants have opened opportunities for smaller, more nimble alternatives. For example, the first analysis might find all transactions that involve a specific product on a single date. Indexes also allow analysis across pairs that are not directly built into the data. Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. These are exciting times in the world of analytical systems.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. I would have looked so much more prescient had they announced the acquisition after I had published this post! It's an important idea because it promises to improve results by delivering more relevant content for the same price.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Even though the Techgrity deal is the first direct acquisition I recall of a social media monitoring system by a marketing automation vendor, it strikes me as an obvious step. Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, In fact, according to Alterian’s very interesting FAQ about the Techrigy acquisition , “Engagement marketing” is the core of their current corporate vision.

Reltio Makes Enterprise Data Usable, and Then Uses It

Customer Experience Matrix

It can work with data from multiple sources, relying on partner vendors such as SnapLogic and MuleSoft for data acquisition and Tamr , Alteryx , and Trifacta for data preparation. This is where the real fun begins, because that profile is now available for analysis and applications. Pricing depends on the number of users and profiles managed but not the number of sources or data volume. I’ve spent a lot of time recently talking to Customer Data Platform vendors, or companies that looked like they might be. Or not.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. It may also include analysis of account data to identify gaps in contact lists and understand current engagement levels. Select Targets This includes predictive model scores to rank potential targets , conventional account profiling, and behavior analysis. Analyze Results Reporting Results Analysis Nearly every system will have some form of result reporting. Format: PDF File Price: $495 Order From: Awesome!

Comparing and Selecting Solutions Using TCO Analysis

The ROI Guy

Costs are tallied for planning, acquisition, setup & installation, manage & support, evolution and retirement. In these studies of early IT investments, the purchase price of the hardware and software was found to be only 15% of the total cost of owning the asset. The accounting system is called the “Chart of Accounts”. ROI TCO Pisello Alinean


Uses of Lifetime Value - Part 2: Component Analysis

Customer Experience Matrix

The primary exception is promotion costs, which are typically listed separately for initial acquisition. In sum, then, a publisher’s lifetime value model might look like: LTV = (Acquisition cost) – (number of initial copies x (initial price per copy – initial cost per copy)) + (number of renewal copies x (renewal price per copy – renewal cost per copy)) Note that number of orders, value per order, and average years per customer—all seemingly natural components for a lifetime value model—do not even appear. Today we’ll look at them. This is a key point.

Uses of Lifetime Value - Part 5: Trend Analysis

Customer Experience Matrix

For example, you might find that this year’s acquisition cost is $50 per customer and it has been increasing $5 per year over the past three years. You would therefore estimate next year’s LTV using an acquisition cost of $55 per customer. A stable aggregate value could also mask significant changes within particular segments—another reason to do segment-level analysis.) Some changes might also reflect discernable causes, such as a price increase, whose future impact can be estimated directly. But it isn’t. So let’s backtrack a bit. Let’s not get too literal.)

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

Users can run SQL queries to extract data for analysis and predictive modeling in third-party software including QlikView , Tableau , SAS, and R. The lack of native analysis and modeling tools creates some friction for users, but also lets them stick with familiar products. Pricing is based on the number of data sources and touchpoints, with additional charges based on data storage.

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Let’s Celebrate the 2017 Markie Awards Finalists!

It's All About Revenue

Their retention rate on a sales campaign with email and web as acquisition channels, are now at 73%. Mack Trucks – Mack Truck’s campaign generated 500-600 viable sales leads with a minimum price point of $100k, which led to a multimillion-dollar pipeline. We continued to receive a high number of entries across Oracle Marketing Cloud. at Mandalay Bay in Las Vegas. Cisco.

CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. I suspect the actual LeadFormix revenue was considerably lower than $7 million, but, even so, the price may give pause to investors in other marketing automation firms who are hoping for a great payout. These include products for hiring, training, collaboration, content distribution, proposals, incentives, quota management, and analysis.

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Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. A more tactical consideration is that mid-to-late buyers have different purchasing styles (more risk averse, more support oriented, more price sensitive, more brand driven) than early adopters. So if you’re working in the industry, don’t circulate that resume just yet. million).

Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week


s acquisition of Tumblr, and Twitter''s new Lead Generation Cards, marketers have got a lot to catch up on. Penguin 4 also includes more sophisticated link analysis software that better understands website links. s recent acquisition of Tumblr make me wish I had a cool billion dollars to throw around. It''s been a busy week for companies like Google, Yahoo!, Yahoo! billion.

31+ of the Coolest Social Media, Search and Web Tools of 2010


Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Pricing ranges from $30 to $150 per month.

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How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About


1) Customer Acquisition Cost (CAC). Revenue and cost efficiency are the primary concern of upper management, so while Sales may be closing deals, further analysis shows that your marketing budget is rendering your customer acquisition cost high. Not only that, but it’s also taking longer for new business to become profitable given the high cost of acquisition.

10 LinkedIn Groups Every Entrepreneur Should Follow


The reason for economic progress according to Austrian economic analysis … that’s right my friends, the entrepreneur. Extra Credit: Want to understand prices? Finance Plus is a larger group that provides a steady stream of “news from private equity, venture capital and mergers & acquisitions” without the need of a Chartered Financial Analyst (CFA) certification to join.

THE HACKIES: The case for a cloud-enabled business advisor


Cloud-based systems each have their own data silos, as illustrated below: Each cloud-based system has its own way of doing data analysis, usually very limited. A new breed of data pipeline and visualization companies have developed highly effective tools democratizing data access and analysis. At NewPath Consulting, customer profitability is dictated by: Cost of customer acquisition.

API 10

What Every Managing Partner Needs to Know About Marketing Professional Services

Hinge Marketing

The discipline of marketing should help inform which specific markets you are going after, which services you are offering, pricing, introduction and promotion of those services, evaluating the client experience, developing strategies for increasing business with existing clients and evaluating and planning for mergers and acquisitions, to name just a few. A Little Perspective Please.

26 Awesome Search Engine Marketing Guides


Miranda Miller writes that Google’s recently introduced Callout extensions enabole “you to add more text to your ad to spotlight free shipping, discounts, price matching and more. 9 Pay-Per-Click Tools That Will Help You do Keyword, Ad Copy and Profit Analysis by KISSmetrics. Image credit: Which tools and reports are most helpful? Help! by WordStream. John A.

What to expect when you’re expecting #MarTech next month


If you haven’t registered yet, our “beta” rate discount — which is $350 off the on-site ticket price — expires this Saturday. We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). Siri anyone?

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Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

The process is this: users first define “scenarios”, which are customer processes such as acquisition, retention or complaints, and "states", which are customer types such as new, high value, or disgruntled. Whatsnexx’s Jacques Spilka says he finds huge time savings in the analysis stage that precedes the campaign set-up: instead of taking a week to understand client needs and processes, he can do it in a few hours using the state-based technique. Most of the time setting up any system is spent on analysis, not the mechanics of the campaign design.

How to Calculate Social Marketing ROI

Paul Gillin

ROI analysis enforces rigor that leads to better decisions. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Do you suppose the storage giant conducts an ROI analysis before making that decision? A simple one is an ROI analysis of the impact of hiring a new sales representative. EMC Corp.

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Can the social web play a role in customer retention?

grow - Practical Marketing Solutions

Is there a way to attract and retain B2B customers without lowering your price? Holding onto customers in a buyer’s market is one of the most extraordinary challenges in business, especially if you’re selling a commodity (Commodity = purchasers view suppliers as identical on all factors but price, i.e. common coal, steel, or chemicals). A process to retain customers.

8 Ways to EARN Media Attention Instead of Buying It


1) Consider a Unique Pricing Strategy. Who says that pricing can't be a differentiator? Dow Jones Bar in Barcelona prices its drinks based on demand, just like in the stock market: my purchase of Heineken will make it more expensive for others. Unless, of course, there's a crash -- when drinks can be bought at bargain prices! Looking to attract more media attention?

Six B2B Marketing Tools to Put on Your Wish List


Are your product prices, company contact info or events highlighted in rich search results? Triblio defines your campaign-audience segments by persona or account, and you can choose to personalize by any of the following: Acquisition, upsell or retention accounts. Combined with a comprehensive influencer strategy, you can use Little Bird to get better results for: Trend analysis. At 6sense we believe 2016 is going to be the year of customer-centric, data-driven marketing. Here are six B2B companies we love here at 6sense. Google Search Console. TrackMaven. Triblio.

MarTech Europe preview: here’s what to expect in 6 weeks


I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before September 30 in order to receive the “beta” discount rate, 15% off the regular ticket price. Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. See you soon!

Act-On Buys Marketbright Assets

Customer Experience Matrix

Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors. In other words, the Marketbright acquisition was a tactical measure to pick up some modest assets at a modest price. The system’s $500 per month starting price and no-annual-contract policy encourage such casual implementations by reducing the financial risk. The most popular are drip marketing, anonymous visitor identification, sales integration, and Web traffic analysis.

Just How Many Leads Do You Need? – by Christopher Ryan

Great B2B Marketing

The actual analysis requires specific knowledge of your company’s revenue goals, but let me offer a simplified scenario that will give you the concept. Average sales price (ASP) – the average revenue contribution from each new sale. First, exactly how many leads/inquiries you need to reach your target revenue goals; and second, your acquisition cost per lead/new customer order.

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Mastering Direct Mail Marketing: How To Build A High-Converting Campaign


Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. Cost-per-acquisition for direct mail is very competitive at $19, compared to Email ($11-15), Social Media ($16-18), Paid Search ($21-30). Determine Cost-Benefit Analysis. Number of recipients.

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Looking for Differences in MPP Analytical Databases

Customer Experience Matrix

One final point about Dataupia is pricing. Presumably the Microsoft acquisition will change those last two. Aster pricing starts at $100,000 for the first terabyte. It also has by far the highest list price, of $180,000 per terabyte. They also note that the price per terabyte drops when you buy more than one.) for 2TB (2) under $500K for 12TB; pre-acquisition pricing As I noted earlier, some of these differences may not really matter in general or for your application in particular. You’ll note I didn’t refer to these systems as “appliances”.

Alterian Branches Out

Customer Experience Matrix

Over the past two years it has moved from being primarily a data analysis and campaign management tool to competing as a full-scope enterprise marketing system. Specifically, it added high volume email generation through its May 2006 acquisition of Dynamics Direct, and added marketing resource management through the acquisition of Nvigorate in September of that year. But apparently that is a price they are willing to pay for growth. Tags: marketing software marketing automation columnar database analysis systems These include 10 of the top 12 MSPs in the U.S.

Optimove Helps Optimize Customer Retention (And, Yes, It's a Customer Data Platform)

Customer Experience Matrix

The system assumes the data has already been coded with customer IDs, which something that makes reasonable sense given the focus on retention rather than acquisition. The system then uses the life stages and segment attributes to assign customers to "microsegments" that cluster analysis has found will behave similarly. The connections may be through file transfers or APIs.

2013 Marketing Automation Trends That Will Boost Your Social Media

WindMill Networking

Learn more about this from David Raab’s analysis of acquisitions by Microsoft and ExactTarget. This term describes when consumers visit physical stores to try products, then check a mobile device for the best price online. Pin It Social Media and Marketing Automation: Looking for ways to integrate social media with traditional lead generation? What Happened in 2012?

Avoid the Commodity Trap: How Brand Research Helps You Get Ahead

Hinge Marketing

However, it’s very easy to relegate the choice of goods to a price point—putting more pressure on companies to invest in brand, advertisement and product innovations to appear more differentiated. As the pool of competition grows (through formation of new firms, mergers and acquisitions, etc.) Response : Competitive pricing/cost. Research is important.