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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

The company, a financial planning and analysis platform had just begun a rebranding effort that included a name change. “It They come to us to research categories, read in-depth reviews, run product comparisons, and learn about feature data which includes watching videos, viewing demo content, and accessing pricing intelligence.”.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

The criticality of Account-Based Marketing for B2B businesses is immense; it involves customer acquisition & retention, engaging them through omnichannel marketing & generating sales conversions & afterwards delighting them for future prospecting & positive word-of-mouth.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Most are priced around the volume of contacts and data calls. Beyond the monitoring you can do on social media, there are also tools that allow you to keep an eye on brands across digital channels, which is valuable when monitoring acquisitions, product releases, leadership changes, and industry news. Demandbase. Demandbase.

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Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors

Customer Experience Matrix

You, Dear Reader and Potential Buyer at the Bargain Price of $495 Which You Can Order Here , will be the final judge of that. It may also include analysis of account data to identify gaps in contact lists and understand current engagement levels. I won’t whine-brag about the amount of work involved but rest assured it was substantial.*

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Most are priced around the volume of contacts and data calls. Beyond the monitoring you can do on social media, there are also tools that allow you to keep an eye on brands outside of social media channels and across digital, which is valuable when monitoring acquisitions, product releases, leadership changes, and industry news.

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The Top 3 Use Cases Driving Account-Based Marketing (ABM) Adoption

DealSignal

And research shows that ABM does foster revenue growth: a study by Demandbase and Demand Metric found that 60% of companies doing ABM for a year reported at least a 10% revenue increase and nearly 20% reported a revenue increase of 30% or more. Let’s say you’re a small company that’s starting to grow and scale.