Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. Competitor Analysis.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Martech

SEPTEMBER 14, 2023

Price and product are only two of many operational GTM levers. What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off.

Marketing Analytics Tools 116

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 116

Customer Experience Matrix

NOVEMBER 19, 2010

They allow for some interesting analysis. Given that Marketo’s list prices start at $2,000 per month for the smallest implementation of its full-featured edition, this is pretty firm evidence that the company has indeed been aggressively discounting its system – as competitors have long stated. million for 2009 and "triple that" ($13.5

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Outgrow

MAY 30, 2023

He specializes in data collection, analysis, filtering, and transfer by means of widgets and applets. EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition The Intro! And you should price that in when you make any decision.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Single Grain

DECEMBER 8, 2020

9 Tools for Easy Competitive Website Analysis. * There is a big difference between rates of a marketing agency in L.A. Per Project (Fixed Rate). Sometimes, it is hard to agree on a fixed price because it's almost impossible to calculate how much time the project will take before starting working on it. 5) Go Getters.

Marketing Analytics Tools 134

Marketing Analytics Tools Paid Search Agency Advertising Agencies Work Management 134

chiefmartech

AUGUST 5, 2019

Here’s an infographic overview of the whole event, but scroll down for more details: I’ll tell you more about these sessions, but first — take note: EARLY BIRD “BETA” RATES EXPIRE AUGUST 17. If you like the sound of this program, please purchase an all-access pass before prices go up on August 18.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Outgrow

OCTOBER 4, 2022

He specializes in data collection, analysis, filtering, and transfer by the means of widgets and applets. So, first of all, one thing I love in terms of a growth metric is your lead-to-first call rate. So that’s number one is your lead to first call rate, absolutely track it and start putting in processes to make it better.

Enterprise Management 52

Enterprise Management Work Management Ideal Customer Profiles B2B Marketing 52