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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. " Read on to get their insights. Ardath Albee. Ardath Albee's Tip.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100
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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable? Define one or more (no more than 3) characteristics of a memorable marketing message. Recommended Resources from B2B Marketing Experts. Ardath Albee's blog Marketing Interactions.