WebMarketCentral

NOVEMBER 19, 2007

The acquisition gives TechTarget--which gives them, in addition to their own huge opt-in base and network of portal sites, access to KnowledgeStorm's 800,000 subscribers, web properties and partners sites. The same week, CNet announced its acquisition of FindArticles , significantly expanding its content network.

Lead Generation 20

Lead Generation B2B Thought Leadership Thought Leadership Generation 20

WebMarketCentral

JANUARY 30, 2009

For example, "generates a cost per acquisition (CPA).competitive Of course, any search marketing program should do more than just generate clicks—without some measure of ROI, it's too easy to spend money unproductively. Still, even Sewell admits that his list is an ideal that few if any programs fully meet.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

JUNE 4, 2007

The recent acquisitions of DoubleClick by Google and RightMedia by Yahoo are rightfully raising privacy concerns about behavioral advertising. And with just a few companies now having access to the information in all of those cookies, your privacy is significantly diminished. Think Tom Cruise in Minority Report.

Doubleclick 20

Doubleclick Privacy Paid Search Agency Advertising Agencies 20

WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

AUGUST 25, 2008

Pageflakes Acquisition Confirmed by TechCrunch Erick Schonfeld reported a few months ago that custom web startup page provider Pageflakes had been acquired by LiveUniverse.

Tools 20

Tools Best Practices PageRank RSS 20

WebMarketCentral

APRIL 10, 2009

Automating the link acquisition process , on the other hand, is a worst practice. SEO Worst Practices Just as there are best practices in SEO, there are also worst practices —tactics to watch for and avoid. For example, integrating PR with SEO efforts and analyzing competitors' strategies are two best practices in link building.

Paid Content 20

Paid Content SEO Paid Search Agency Work Management 20

WebMarketCentral

JANUARY 23, 2009

For example, WeOpenYouClose.com ranks #1 on Google for both "call center M&A" and call center mergers acquisitions despite having almost no external links pointing to the site. He recommends paying for links. Given all the concern over Google banning sites for engaging in this practice , it's best to avoid this.

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20