The Point

MAY 10, 2011

Joining me in the discussion are three recognized experts in Webinar content, customer acquisition, and event marketing. Stephens of eMarketing Strategy is an expert in customer acquisition and wrote the book (literally) on Trade Show & Event Marketing.

Webinar Metrics 100

Webinar Metrics Emarketing Trade Show Acquisitions 100

The Point

DECEMBER 14, 2012

No longer does demand generation rely in total on the acquisition of net new prospects; companies now realize that the most efficient way to acquire warm leads, leads that can ultimately become opportunities and then deals, is to cultivate the cold leads that already exist in their database.

Lead Nurturing 100

Lead Nurturing Demand Generation Budget Programs Demand 100

The Point

SEPTEMBER 8, 2010

Two, acquisition is not what email does best. Acquisition will increasingly rely on inbound tools like search, content syndication, and social media, and email will be the tool by which marketers move those raw prospects through the sales funnel.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

The Point

AUGUST 8, 2011

Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds allocated) is “Increasing New Customer Acquisition”. • I have two major issues with the analysis: 1. From where I sit, the conclusion that lead gen is losing favor seems to be in contradiction with the data.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

OCTOBER 11, 2012

At the number one position, conversions (the ratio of clicks to leads) are generally lower and acquisition cost more expensive. Unfortunately, the only guarantee that comes with targeting the number one position for your search ad is a big bill from Google at the end of the month.

Positioning 100

Positioning Paid Search Agency Cost Google 100

The Point

MARCH 3, 2015

But I suggest that companies are more interested in a consultative relationship, in the acquisition of best practices, and in achieving knowledge transfer to a fledgling marketing operations staff, than they are in telling their agency: “Here, YOU manage this stuff.”.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Paid Search Agency Advertising Agencies 100

The Point

FEBRUARY 6, 2015

The other is someone who knows their numbers – revenue, margins, manufacturing cost, cost of customer acquisition. There are two things that impress the sharks. One is sales (revenue). Even the greatest salesperson in the world can’t close if he/she doesn’t know the facts. And nothing deflates buyer confidence more than a lack of knowledge.

Tips 100

Tips Telemarketing Class Training 100

The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

The Point

DECEMBER 3, 2013

The impact that Oracle’s acquisition of Eloqua will have on that company’s ability to compete effectively in the marketing automation space is fodder for debate. What is more clear, based on the Webcast invitation I received this week (below), is that it hasn’t done much for Eloqua’s own email marketing.

Webcast 100

Webcast Eloqua B2B Thought Leadership Webinar Metrics 100

The Point

MARCH 18, 2014

Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition. Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies. And that’s all how it should be. However, as I wrote in a recent post , inbound marketing isn’t always an option.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

The Point

MAY 14, 2012

Newer users focus marketing automation on driving customer acquisition, whereas more mature users leverage the technology’s ability to impact on lead nurturing and customer marketing (e.g. cross-sell and up-sell). ” – Manager of Email Marketing, Large Online Retailer.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

The Point

SEPTEMBER 16, 2010

In an era when inbound marketing (search, content marketing, social media) dominates demand generation strategy, email simply isn’t a viable candidate for lead acquisition any longer , except in the most unique circumstances. But list managers have priced themselves out of the market.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

The Point

NOVEMBER 16, 2011

Over at Silicon Angle , Klint Finley calls customer acquisition “the big prize” in social media, surpassing other applications like customer support, branding and PR. What’s more, generating measurable leads from social media doesn’t require special technology or even a wholesale restructuring of your current initiatives.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

FEBRUARY 10, 2010

Spam may have all but killed email as an acquisition vehicle, but direct mail is still a viable outbound lead generation device for the right audience. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

The Point

APRIL 16, 2014

Marketo has done a couple of acquisitions. There’s a move towards “all-in-one” marketing platforms. Hubspot and Act-On encompass many inbound features as well as outbound. Do you have any guidance on how marketers should think about “all-in-one” vs. best of breed? (HS)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100