acquisition 
Marketing Interactions
SEPTEMBER 20, 2018
However, customer acquisition is where most marketing strategies stop. The traditional funnel is focused on net-new customer acquisition as the means to drive growth. Think about how customer retention programs that employ those tactics can also inform your customer acquisition strategies. Originally published on Marketo Blog.
Marketing Interactions
AUGUST 1, 2021
Demand marketing is said to be focused on short-term acquisition – those 5% – 10% of buyers currently in-market. Demand – acquisition. Therefore, brand building is defined as a long-term strategy that focuses on building brand awareness so when buyers become in-market your company is top of mind. This confuses me.
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Marketing Interactions
DECEMBER 29, 2016
Focusing on the whole process brings the quality metrics, such as customer acquisition and revenues (read: the important stuff). As such they are only geared for short-term outcomes (read: activity at a moment in time) when most B2B complex buying processes are longer term requiring sustained, progressive engagement.
Marketing Interactions
JULY 5, 2021
It’s time for marketers to go way beyond top of funnel, or a focus on lead acquisition. That same CMI research finds that only about 1 in 5 content marketers claim that their organization is extremely (2%) or very (20%) successful with strategically managing content across the organization.
Marketing Interactions
MAY 23, 2018
Marketing must be about more than acquisition. But blindly doing so doesn’t support the long-term strategy of your marketing organization. And this constant response to ad hoc sales requests creates chaos that isn’t helping to produce consistent outcomes.
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