acquisition 
Digital B2B Marketing
AUGUST 9, 2012
However, search is not purely a research and acquisition channel. Non-brand terms are the primary acquisition element of your campaign, brand terms capture credit from other marketing programs. In Summary Search is getting credited in acquisition programs for activity it isn’t causing.
Digital B2B Marketing
JANUARY 10, 2012
Here are three organizational issues for marketers identified by IDC (via a DemandGen report, link at the bottom of this post): No central ownership of customer data and data acquisition. Additional recommendations are in DemandGen’s 2012 Data Acquisition Report (light registration required) via a link at the bottom of the linked post.
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Digital B2B Marketing
FEBRUARY 4, 2012
This isn’t QuinStreet’s first B2B technology media acquisition. According to a post on Google+ from Steven Vaughan-Nichols, nearly all of the editorial staff from Ziff Davis Enterprise have been laid off as part of the acquisition as well. They purchased IT Business Edge in September 2011 and Internet.com in 2009.
Digital B2B Marketing
DECEMBER 4, 2012
When you change your acquisition tactics, you change the type of audience you get and the reason they liked or followed, etc you. By using a value metric rather than measuring growth directly, you will begin to measure the impact your marketing has on your audience and you will be able to identify tactics that deliver a higher value audience.
Digital B2B Marketing
MAY 21, 2013
But despite big acquisitions and IPOs, it isn’t a shiny cure-all for your marketing woes. You will need someone with the time and skill to get into the weeds of the system in order to get the full value out of it. Marketing automation is a great solution for many companies.
Digital B2B Marketing
APRIL 2, 2013
As a results, B2B acquisition marketing often devolves into one of two places: Just getting a lead (really just some contact details, but I digress) into the marketing and sales machine. In most B2B organizations, Salesforce.com or a similar solution is the system of record. Beyond cold, these leads may frozen solid.
Digital B2B Marketing
APRIL 20, 2016
With this acquisition, Demandbase is the first provider I’m aware of to bring their own IP data and on boarded data together. Maybe the most interesting play in this space though is Demandbase, traditionally an IP-based targeting approach, purchasing Whotoo, a database that is used for ad targeting. Your Personal Profiles.
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