Trending Sources

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. In this post we’ll discuss the possibilities that emerge from one of the biggest tech acquisitions to date. Microsoft’s acquisition of LinkedIn could mean we see sponsored ads inside Outlook. But what about Outlook? It doesn’t stop there.

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. In other words, it’s not about you, it’s about them.

Latest Marketing Technology Acquisitions Bypass Marketing Automation Vendors

Customer Experience Matrix

On May 6, AOL and Google announced their respective acquisitions of attribution vendors Convertro and Adometry. After years of big marketing automation acquisitions, these transactions show industry giants investing in a different type of marketing technology. ad tech attribution vendors behavioral targeting marketing data management marketing technology technology acquisitions

Tear Down the Silos: 5 Steps to Improving Customer Acquisition

It's All About Revenue

Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. Total customer acquisition and satisfaction results are what matter, not individual or functional greatness. Customer acquisition outcomes are simply better when these worlds are connected. Not good. Marketing’s Front- and Back-End Defined.

B2B Marketing Trends for 2016

CEO can understand, including revenue generation, client acquisition and. Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. B2B Marketing.

What LinkedIn’s Acquisition of Bizo Means For Marketing

It's All About Revenue

” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. Customers who embrace this approach to open platforms can easily orchestrate complementary experiences alongside the customer acquisition and retargeting done with Bizo. by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” Marketing Efficiency

Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers

Customer Experience Matrix

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Consumer marketers have had their own, highly sophisticated marketing automation systems for years. responsive design").

Lead Generation: How an insurance company reduced acquisition costs in purchased leads

B2B Lead Generation Blog

There are a lot of expenses associated with purchasing hundreds of thousands of leads annually, so we are constantly working to maximize acquisition economics,” explained George Hurley, Director of Marketing Analytics, Plymouth Rock Management Company of New Jersey. decrease in cost per acquisition and identified 528% more fraud. most pressing business challenge for marketers today.

New developments in B2B marketing list acquisition

Biznology

Photo credit: Wikipedia. To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days. There are more than 40,000 business lists available for rent in the U.S.,

B2B Marketing Trends for 2016

CEO can understand, including revenue generation, client acquisition and. Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. B2B Marketing.

Case study in data-driven B2B customer acquisition marketing

Biznology

The post Case study in data-driven B2B customer acquisition marketing appeared first on Biznology. B2B Marketing B-to-B marketing B2B marketing customer acquisition data-driven marketing database marketing lead generationMy new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. First, we target the right accounts. Competitive technologies installed.

Customer Acquisition: In-House or Outsourced?

B2B Marketing Insider

The post Customer Acquisition: In-House or Outsourced? Lead generation capabilities have become a key factor that determines a business’ success or failure. You are out of business if you don’t have a prospect!” – Zig Ziglar A survey from Ascend2 found that 70 percent of B2B marketers said that improving the quality of their leads is the number one objective of any […].

What Email Marketing Acquisition Best Practices and a First Date Have in Common

It's All About Revenue

The how, where, and when of acquisition are as critical a factor in the success of that email program as anything else you can create. And asking for permission and setting expectations are two basics when it comes to email acquisition. When you build a house, the first thing that is built is the foundation. It's like going on a first date. Back to the analogy of the first date.

Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). The post Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value appeared first on.

Use Commerce Data to Inform Top-of-Funnel Acquisition

It's All About Revenue

To start, you need a plan for capturing commerce data to inform your acquisition strategy. Today’s online customers have all the information they need about your company at their fingertips. They can easily research your products and brand throughout the course of their day, wherever they are, and on multiple devices. Key Tactics for Getting There: What types of data must you collect?

B2B Marketing Trends for 2016

CEO can understand, including revenue generation, client acquisition and. Carla Johnson, Strategist, Speaker and Storyteller, Type A Communications wwwTypeACommunications.com B2B Marketing Trends for 2016 33 Manage the Customer Experience Leverage Technology to Manage the Overall Customer Experience Advanced B2B marketers will go beyond acquisition to include retention. B2B Marketing.

Email: Retention Strategies in an Acquisition World

Marketing Action

Recently David sat down with me to discuss a topic he said is under-addressed: Using acquisition email in a retention-based world. Acquisition email is mail that goes to someone I don’t have a relationship with yet. The Promise and Peril of Acquisition Email. DAVID : In the U.S., we have the ability to send acquisition email. That’s acquisition mail.

What Oracle’s Acquisition of Maxymiser Means

CMO Essentials

This acquisition speaks to this need and shows that Oracle is listening to what the market is asking for.” Because great customer experience involves personalization (the ability to facilitate personalization was one of the benefits of the Maxymiser acquisition that Oracle specifically highlighted), and personalization means treating different customers differently. ” 3.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Reducing CPA can increase your return on investment (ROI) within a relatively short period without having to incur additional cost on traffic acquisition. Effective Strategies to Reduce CPA. Pause them.

CPA 26

Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Sadly, the wave of acquisitions that swept the industry in the past year has made this harder: many major vendors are now part of a public company, which severely restricts the information they can share. Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. See www.raabguide.com/vest for details.

The Cost of Customer Acquisition vs. Customer Retention

Kapost

Customer Acquisition Is Costly. It initially makes sense that we spend more time and money on acquisition as opposed to retention. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). To keep acquisition numbers growing, these programs, and their budget, must keep running. The post The Cost of Customer Acquisition vs. Customer Retention appeared first on Kapost Content Marketing Blog. Why the crazy difference between these costs? Event marketing.

Why Retention Trumps Acquisition in the Mobile Marketing World

B2B Marketing Insider

Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. The post Why Retention Trumps Acquisition in the Mobile Marketing World appeared first on Marketing Insider Group. Your consumer population is a community, and they deserve ongoing support. In 2016, real-time strategies win. Mobile

Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]

Modern B2B Marketing

Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. Simply put, these acquisitions could have big implications for marketers. In fact, Facebook has spent more than $22 billion on disclosed acquisitions since its founding in 2004. So what can $22 billion dollars buy you? Social Media

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

Salesfusion

The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing

Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. M&As are especially popular in the professional services space with the growing wave of retiring Baby Boomers and a rapidly changing economy and marketplace. One caught my attention. Bingo!

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

The potential of a vertically-connected ecosystem in the digital channel is what makes Microsoft’s acquisition of LinkedIn so powerful. The post Microsoft buys LinkedIn: the largest martech acquisition in history? Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. But it’s not entirely dissimilar either, in spirit or tactic.

[Ebook] Transformational Inbound Marketing: Your Secret Weapon for Customer Acquisition and Retention

Modern B2B Marketing

They can be very focused on acquisition and lead generation. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention. To learn more about this method of inbound, download our brand new ebook: Transformational Inbound Marketing: Your Secret Weapon for Acquisition and Retention.

Predictive Acquisition: Get Up To Speed, Then Go After Those Promising Prospects

Radius

Enter predictive acquisition. Put simply, predictive acquisition helps you discover net-new prospects that look like your best customers – and identify other new prospects and markets, as well. Predictive acquisition can also help you identify promising current prospects within your CRM. Predictive Acquisition Best Practices. 1. Those days are over. businesses.

Remarket Lead Nurture: Maximize Lead Acquisition & Conversion

Salesfusion

The post Remarket Lead Nurture: Maximize Lead Acquisition & Conversion appeared first on Salesfusion. Marketing Automation Sales and Marketing

The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime

Modern B2B Marketing

Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. In the great nurturing versus acquisition debate, it’s largely about metrics. The takeaway: it’s not acquisition versus engagement. It’s acquisition as a first step to better engagement. No thanks).

How the Klout Acquisition Affects the Future of Influence Marketing

WindMill Networking

Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. How the Klout Acquisition Affects the Future of Influence Marketing by Raymond Morin - Maximize Social Business. To Greater Personalization The last few months have been particularly fertile in social media industry. The self-proclaimed “standard measurement of influence,” Klout was acquired by Lithium Technologies, which will certainly have a very big impact on marketing … Continue Reading. Fix it.

FinTech 2017: how digital transformation challenges of banks will lead to acquisitions

i-Scoop

As mentioned on our FinTech page and confirmed by, among many others, the World Retail Banking Report 2016, partnerships and collaborations in various forms and shapes are the future in the relationships between banks and FinTechs. Several examples have shown different approaches and virtually every analyst is emphasizing the more collaborative approach. Yet, not all […].

Overcome New Customer Acquisition Challenges with Inbound Marketing

KEO Marketing

They spend money in the wrong area and the result is customer acquisition campaigns do not see any return. Here are a few strategies to help overcome customer acquisition challenges and build greater market share. This is called the customer acquisition cost, or CAC. Business-to-business (B2B) organizations sometimes struggle when it comes to acquiring new customers.

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going. This means marketers must fundamentally change how they engage with prospects and customers. Best-of-breed marketing solution.

Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory

It's All About Revenue

Choice is good for the buyer, and this acquisition creates choice. Buying Parity: Thoughts on Marketo’s Acquisition of Crowd Factory is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Despite what the press releases would have you believe, “social marketing automation” wasn’t born today. What happened today happens in every industry when the development gap widens: the trailing company buys functionality similar to what its competitors have built. Not that it isn’t a meaningful day for marketing automation; it is.

Oracle Enhances Commitment to Orchestrated Modern Marketing with Responsys Acquisition

It's All About Revenue

by Kevin Akeroyd | Tweet this Today Oracle announced the proposed acquisition of Responsys , the leading provider of enterprise-scale cloud-based B2C marketing software to manage and orchestrate interactions with consumers across email, mobile, social, display and the web. Learn more about the acquisition at oracle.com/responsys. .

The NetProspex Acquisition and Why Platform Matters Most

Sales Intelligence View

Yesterday Dun & Bradstreet announced the acquisitio […]. Data InsideView Culture Sales Data Technology Umberto Milletti B2B insideview Sales 2.0 Sales And Marketing Sales Intelligence

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Hinge Marketing

And it’s why talent acquisition is so important to the success of a professional services firm. The Difference Between Talent Acquisition and Recruiting. It’s not uncommon to confuse talent acquisition and recruiting — and that can be a mistake for a professional services firm. Talent acquisition is proactive while recruitment is reactive. That’s true. Research.

Customer Service – Your most powerful retention tool or your competitors most powerful acquisition tool?

Biznology

Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Let (Photo credit: Wikipedia). It is often said that small actions lead to big results – some good and some bad, but the absence of action could create irreparable damage beyond your imagination. Car companies do it with lease customers all the time. What a drag.  Really? 

9 Steps to Lower Customer Acquisition Cost (And Higher Value)

Marketing Action

 9 Steps to Lower Customer Acquisition Cost (And Higher Value). Lead nurturing done right is just one tactic in the marketer’s arsenal to drive customer acquisition costs (CAC) down and customer lifetime value (LTV) up. We’ll cover that and a whole lot more in a new webinar, “ 9 Steps to Lower Customer Acquisition Costs and Increased Revenue. We’ll cover: 1.