Employ Local SEO to Optimize B2B Marketing
How to Employ Local SEO to Optimize B2B Marketing
Prologue
Local SEO is one of the basic pillars of optimizing B2B marketing endeavors. It’s a hot topic for Google in 2019. Local SEO helps businesses promote their products and services to local prospects & customers. Search engines rely on signals such as local content, social profile pages, links, & citations to provide the most relevant results to the local users. Marketers, therefore, need to optimize their endeavors for local SEO.
According to HubSpot, 80% of potential customers use search engines to find local information.
Hence, compromising on local SEO would mean that businesses are compromising on a major chunk of their potential customers.
Local searches are always aligned with improved users’ experiences (UX). Oftentimes, prospects who perform a local search have a greater intent to buy.
According to a report by Google in 2018, local searches lead 50% of mobile users to visit stores within one day. Another report by Search Engine Land implies that 82% of the smartphone shoppers conducted the ‘near me’ searches.
While the B2B marketers don’t essentially need to prioritize every marketing endeavor to optimize their local visibility, they must focus on three strategies to improve their local SEO rankings.
- Optimizing Google My Business account
- Improving the on-page SEO by updating the website & improving the website loading time & the off-page strategies for their websites
- Focus on improving some of the off-page SEO strategies
- Citation/NAP sites
- Local directory websites
- Local sites related to the Industry
- Local partner websites
- The local chamber of commerce sites
- Local newspaper websites
- Check regularly whether all the information is correct using Google Posts
- Add images to your GMB listings & keep abreast with the availability of few features
- Using relevant keywords at correct places including the business name, if possible
- Choose the correct category or business type
- Employ Google Q&A & Google Posts to diversify & elaborate the listings
- Use photos related to the businesses that substantiate that a business is in good regards
- Google Business Page: This is connected to Google+ & gathers reviews from the platforms owned by Google as well as from other places such as TripAdvisor.
- Facebook Page: Most of the B2B companies are present on Facebook & need to take their Facebook reviews seriously.
- Bing Platforms: These are very much similar to Google but meant for Bing Search Engine. Amazon’s Alexa software also uses Bing & hence marketers need to have reviews inspiring positive sentiments on platforms owned by Bing.
- Yelp: Yelp isn’t traditionally aligned with B2B listings but the reviews from Yelp are pulled by a wide array of platforms & hence marketers need to register their presence on Yelp.