SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. This helps your sales reps who don’t have time to spend on finding accounts that have the best opportunities. Using Technographics for Account-Based Marketing.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Valasys

FEBRUARY 21, 2020

The niche-specific targeting includes targeting on the basis of demographics, technographics, firmographic & psychographic insights as well as those on the basis of ‘fit-data’. Capturing Target Leads With ABM & By Establishing An Emotional Connect: ABM coupled with brand advertising is an efficient technique to capture target leads.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

JUNE 6, 2019

How to get the most out of B2B Influencer Marketing: 1. Using a Combination of Account Based Marketing (ABM) & Influencer Marketing: Using ABM in conjunction with Influencer Marketing fetches optimized revenue for B2B brands from their marketing endeavors.

Paid Content 63

Paid Content B2B Marketing Work Management Account Based Marketing 63

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

SalesIntel

APRIL 19, 2024

ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Elevate Your Sales and Marketing Efforts with Lead Enrichment Lead enrichment is essential to make the most of the leads generated.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

NOVEMBER 21, 2019

The following are the major trends in B2B marketing channels, that we have handpicked amongst the myriad of tactics that would be gaining popularity in the B2B marketing world in the year 2020 & beyond: 1. Learn more: Benefits of Content Personalization for B2B Marketers.

Planning 58

Planning Studies B2B Marketing Trends 58

SalesIntel

MARCH 22, 2023

Firmographic data can be used to segment your audience based on their specific business needs and challenges. By combining technographic and firmographic data with other types of data such as demographic and psychographic data, you can create highly targeted audience segments more likely to be receptive to your marketing messages.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” CRM is a powerful tool on its own.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Valasys

JUNE 18, 2019

Furthermore, a study by Search Engine Land implies that geo-targeted mobile display advertising helps marketers achieve twice as many Click-Through Rates (CTR) as the standard industry benchmark. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Unbounce

SEPTEMBER 16, 2021

More companies started using an account-based marketing (ABM) approach for this very reason—but even ABM marketers admit that personalizing their strategy is their biggest challenge due to the complexity of scaling campaigns without losing that effect. Segmentation. Monitoring site performance.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

NOVEMBER 15, 2019

The following are some of the target market demographics examples & ways the marketers can use to find their personas on multiple channels across the web: 1. For those of you questioning: How to find the target audience, the answer can be hidden in expanding your exiting persona base.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

AUGUST 2, 2019

The B2B industry flourishes by capturing the interests of the buyer personas based on their past buying preferences & researching habits, their demographic, firmographic, technographic & psychographic data.

Marketing AI 40

Marketing AI Enterprise Management B2B Marketing Trends 40

Valasys

JUNE 8, 2020

Strategic content mapping optimizes the conversion goals associated with your content strategy and allows you to better monitor and optimize your content KPIs to boost your content marketing endeavors. A strategic content mapping approach cannot be implemented unless you have developed an ideal buyer persona.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Valasys

OCTOBER 23, 2019

LinkedIn has always been amongst the favorite platforms by B2B marketers to reach the decision-makers to optimize lead generation. Why B2B Marketers must optimize their LinkedIn Ad Budgets. Delivering optimal ROI from LinkedIn Ad spend is a consequence of managing and stretching the LinkedIn ad budget further.

Cost Per Click 49

Cost Per Click Paid Search Agency Linkedin Optimization 49

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

MAY 28, 2019

Marketers now, have more information than ever before when it comes to their buyer-persona. Targeting the audiences based on their demographic & firmographic data: The organizations that operate within the B2B dominion understand that targeting the right set of buyer persona that have the actual buying intent is important.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Work Management 45

Valasys

OCTOBER 22, 2019

With the advent of intent data & the amalgamation of diverse data points across the digitized landscape, lead generation has become easier than ever. Leveraging Lead generation tools like Leadfeeder : Tools like Leadfeeder can integrate directly with website analytics & trace out which companies are viewing your site.

B2B Sales 45

B2B Sales Top of Funnel Optimization B2B Marketing 45

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Define Your Target Persona: Doing the basics correctly matters the most.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

FEBRUARY 24, 2020

As customers discover tailored solutions to their pain-points this, in turn, leads to business success. Content marketing enables businesses to solve the pain-points of the customers & thus, facilitates accurate targeting & lead generation for business success.

Enterprise Management 52

Enterprise Management Content Marketing Ideal Customer Profiles Marketing Management 52

Valasys

APRIL 15, 2020

Your prospects might often not be in the immediate mood to buy; however, with the help of effective lead nurturing strategies you can effectively the prospects down the sales funnel. Hence, effective lead nurturing strategies are crucial to bringing your marketing and lead generation efforts to full fruition.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Valasys

OCTOBER 11, 2019

The entire process of Account-Based Selling or ABS is based on targeting “accounts” focused on quality over quantity. According to a study by ITSMA, Account-Based Marketing yields the highest Return on Investment (ROI) of any B2B marketing strategy or tactic.

B2B Sales 40

B2B Sales B2B Marketing Enterprise Management Ideal Customer Profiles 40

Valasys

JANUARY 21, 2020

Automated data collection & the right targeting is something every B2B marketer strives for. Customers are segmented into specific clusters based on their demographic, firmographic & psychographic insights & thereafter, cluster-specific targeting strategies are devised for the personas.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Marketing Management 59

Valasys

MARCH 9, 2020

Read more on How to Build Customer Loyalty with Content Marketing. A predictive content strategy in-turn is based on the first & third-party intent-data. & & the demographic, firmographic, technographic & psychographic insights of the customers amassed from an array of channels across the web.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

SEPTEMBER 6, 2019

Segmenting Audience Type: The more information the marketers on Twitter have about their audiences, the simpler it becomes for the marketers to target them based on their preferred form of content. LinkedIn and social media ABM for improving relationships and enhancing engagement and revenues. PANEL DISCUSSION.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

MARCH 6, 2020

Also, having a centralized platform for collection & processing of personal data of the customers, allows marketers to better understand their customers. Valasys Media leverages data-driven insights to help its B2B clients hyper-personalize their CX-indexes.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

AUGUST 30, 2019

While it will take some time for the page-equivalents to dethrone & replace the B2B kingdom being ruled by millennials with themselves, the time has come for the marketers to start planning according to the psychographics of Gen Z. The marketers can refer to the link below to register their presence at the event: [link].

Paid Content 49

Paid Content Lead Scoring Lead Ranking B2B Marketing 49

SalesIntel

APRIL 11, 2024

In this article, we’ll discuss the five crucial steps to generating targeted leads and grow your business. How To Generate Targeted Leads? Effective targeted lead generation extends beyond identifying a set of people to approach. Generating leads requires careful planning and solid execution.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Valasys

DECEMBER 16, 2019

Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits. Audiences targeting comprises of two stages which are prospecting & remarketing.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

OCTOBER 31, 2019

Marketers need to explore their operative niches & need to figure out the right set of personas to be targeted. The key to succeeding with building B2B marketing campaigns is to keep up with all the different aspects encompassing technology, automation & human elements to optimize the users’ experiences.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Valasys

SEPTEMBER 27, 2019

Create the Perfect Buyer Persona : The marketers need to define & refine their niche specific personas several times before they decide to stick to a final form. The segmentation can be done on the basis of demographic, technographic, firmographic, psychographic, intent-data as well as on the basis of the fit-data.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Launch Marketing

MAY 3, 2023

Establish Lead Definitions All B2B organizations are different when it comes to defining what a lead is. Some might score everything as a lead while others might start with a prospect and then move into a marketing qualified lead (MQL) and sales qualified lead (SQL.) Generate leads with effective content!

Demand Generation 114

Demand Generation Lead Ranking Marketing Qualified Leads Demand 114

Valasys

AUGUST 13, 2019

The “buyer personas” are the semi-fictional representation of the ideal customers & are the cornerstones of the inbound marketing process. Marketers spend a considerable amount of their time studying the demographic & the psychographics of the customers. .

B2B Sales 40

B2B Sales Work Management Top of Funnel Paid Search Agency 40

Valasys

FEBRUARY 4, 2020

According to a report published in Content Marketing Institute , one doesn’t require to refine personalization as per demographic & psychographic profiles. There’s a lost transcending the B2B marketing realm in 2020 & the expert services by Valasys Media will help you dominate the year.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Valasys

MAY 27, 2020

John Jantsch, Founder & President of Duct Tape Marketing describes how to create personalized pieces of content: “Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” Write Better Headlines.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40