Account-based Intelligence (ABI) - How to use it for ABM Success
Strategic-IC
SEPTEMBER 7, 2021
is informed by the intelligence, i.e. the data that is collated at the beginning of any strategy (and the data that is collated as the campaign is ‘in-situ’). This is particularly true with Account-based Marketing. And how’s the Oscar Wilde quote relevant for B2B Marketers and, in particular, ABMers?
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