Biznology

JUNE 18, 2018

Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. So, you run an A/B test. One way is to go for statistical significance.

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Marketing Websites Clickthrough Statistics Conversion Rate 148

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. Let’s start by defining statistical significance. What Is Statistical Significance? Do I even need to hit 95?

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Statistics A/B testing Sample Stats 52

DiscoverOrg

APRIL 12, 2017

To test the impact of data accuracy on sales effectiveness, we recently partnered with a neutral third party to organize a blind A/B test comparing our sales and marketing intelligence against one of the highest-revenue data providers in the business. Setting up the A/B data test. See complete test results below.)

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ROI Sample Demand Generation Agencies B2B Sales 224

Delivra

AUGUST 3, 2021

The importance of testing. So, with all of these consistently moving parts, marketers are also keen to test any number of variables of content within their emails to know what’s working. These tests allow you to hone in on what your subscribers are looking for and can lead to an overall higher performance from your email strategy.

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SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. In A/B testing, audience size is key.

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Convert

APRIL 12, 2021

Your A/B test just finished but you’re not seeing the results you expected. Well, what if your test isn’t actually a loser? Well, what if your test isn’t actually a loser? And if it is a loser, what if a losing test is actually a good thing? So let’s dive in… Why Do You Need to Learn From A/B Tests?

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Convert

AUGUST 12, 2020

Media companies and other publishers run A/B tests with engagement as KPI to improve retention and conversions. . This was to make sure that the results were consistent and statistically significant. Before you run A/B tests with engagement as KPI, decide what exactly engagement means for your company.

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KoMarketing Associates

SEPTEMBER 22, 2021

In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021.

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Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

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Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. Sometimes switching is ideal. Who is Optimizely? But for many, it is too much.

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Convert

SEPTEMBER 13, 2021

I’ve also been in the fortunate position to run and analyze over 500 A/B tests. I’ve also been in the fortunate position to run and analyze over 500 A/B tests. Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. Why A/B Test Pricing?

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Convert

OCTOBER 18, 2022

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Sounds great?

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Convert

SEPTEMBER 28, 2020

Do you know there are over 50 A/B testing tools on the market? With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. How do you narrow down ‘ the one ’ from all the A/B testing tools on the market?

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Convert

APRIL 4, 2022

A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. And the best way to create simple, easy-to-use, intuitive, error-free, and efficient A/B tests is to adopt a proper QA process. What Is Quality Assurance?

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Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Convert

JANUARY 13, 2021

But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do In this article, we will check out a few free A/B testing software that can start you on your experimentation journey. But the truth is, there are many reasons someone may use a free A/B testing tool.

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Enterprise Management Budget Programs Work Management Marketing Analytics Tools 64

markempa

FEBRUARY 23, 2015

VolunteerMatch was selected as the “client” for this year’s Email Summit live test. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. Since today marks the first day of Summit activities I’ll be giving you a behind the scenes look at Test No.

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Clickthrough Ads Sales Qualified Leads Click Rate 120

Convert

MARCH 16, 2022

A/B testing is the bane of existence for Shopify stores that want to scale. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super easy to implement or a one-and-done affair. What is A/B Testing? Why Should You A/B Test on a Shopify Store?

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Convert

OCTOBER 28, 2020

What is the value of your A/B testing program? You already know A/B testing helps to optimize conversion rates and boost revenue. But how exactly can you prove A/B testing impacts your bottom line? In the words of Matt Gershoff, A/B testing can mitigate changes in behavior that lead to harm or loss.

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Convert

APRIL 28, 2021

To find out if the new element works, you could A/B test each product or website individually… That should give you some ideas, but what if you wanted to mathematically determine the overall macro-effect of the new theme or layout? So how does this apply to testing a layout or theme change? What is a Meta-Analysis?

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Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. In this article, we’ll cover everything related to split testing, sharing insights, and best practices.

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FunnelEnvy

JANUARY 16, 2020

. – Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and start tests. It takes a long time to get results. Testing platforms have greatly increased access for anyone to start experiments. KPIs That Matter.

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Spiralytics

APRIL 16, 2023

This emotional marketing statistic underscores the need to speak to your audience at eye level, whether it be through relatable imagery or accurately translated copy. This emotional marketing statistic shows how much emotion plays a considerable role in a consumer’s buying decision and how it can actually make or break your campaign.

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Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

The Lead Agency

MAY 7, 2019

A/B testing is one of the most effective ways of doing this. That’s why 71% of companies run two or more A/B tests a month. However, while the general concept behind A/B testing is simple, it’s not as easy as it seems. Your Test Didn’t Run for Long Enough This is different than ending your test too soon.

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flux.la

JANUARY 21, 2020

A/B testing, or split testing, compares two different versions of a web page to see which one is more successful. Why A/B Testing? A/B testing makes it possible for you to use the traffic you’re already getting to your advantage. What Can You Use A/B Testing For? The Control Stands.

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Convert

APRIL 19, 2021

You’re running an A/B test on your site and you are in a dilemma around audience targeting and segmentation. Of course in all A/B tests, there is an opportunity cost involved. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Has this ever happened to you? Via WordStream.

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ActiveDEMAND

OCTOBER 31, 2018

It’s no secret, we love testing and analysis in marketing. Digital, in particular, offers so many ways to test messaging, design, tone, pitches, your imagination is really the limiting factor in what you can test for. So long as you have enough traffic to your site to be meaningful, testing landing pages is super informative.

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Landing Pages Statistics Analysis Marketing Prospects 40

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Fast forward to today, and it’s a whole new ball game. So, what is your website UX like?

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Bound360

APRIL 6, 2017

Do you use A/B testing? Let’s start with a simple, stripped down definition for each of them: A/B testing (sometimes called split testing) at it’s core is a simple and effective way to measure which version (A or B) of content or visual element performs better. Or is personalization the better approach?

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Convert

JULY 14, 2021

Can an A/B testing tool truly be free? Sure, there are quite a few free and open source A/B testing tools out there. But as you advance, there are things that’ll make you want to rethink your preferred A/B testing software. Let’s show you… Is There Any Such Thing as Free A/B Testing?

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FunnelEnvy

JANUARY 19, 2018

Before coming to us, they accelerated A/B testing on the page. After investing a considerable amount in tools and new team members they had several experiments that showed an increase in the tested goals. – “Let’s test a version with the plans higher up on the page.”. Evaluating Results to Inform the Hypothesis.

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Lead Ranking Enterprise Management B2B Marketing Planning 63

Convert

JANUARY 25, 2021

Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination. You already know this, but for the sake of being thorough, Google defines A/B testing and Optimization goals as: Benchmarks that measure how well your site fulfills your target objectives. Good goals measure.

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Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Bluetext

SEPTEMBER 22, 2020

To make sure you’re driving the strongest results, you need to test! You can’t optimize for the best results for what you don’t test. . You can’t optimize for the best results for what you don’t test. . What is A/B Testing? A/B testing takes the assumptions and the ‘best practices’ out of the equation.

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PathFactory

MAY 30, 2019

According to Gartner, only 33% of marketers currently use and deploy testing technology. With buyer enablement and better on-demand experiences at the helm of the B2B marketing revolution, why is this statistic so staggeringly low? Maybe it’s because there’s so much to think about when it comes to running successful tests.

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TrustRadius Marketing

JANUARY 26, 2018

Whether you’re a digital marketer, a savvy entrepreneur, or a website owner trying to boost your site’s conversions, there’s no doubt A/B testing has at one point been a high priority. In this article, we’ve broken down the different parts to A/B testing and the key components to look out for.

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Positioning Statistics Conversion Rate Mobile Advertising 40

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. The larger the list size, the greater the number of segments.

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Hinge Marketing

FEBRUARY 15, 2018

?. Learn how take a scientific approach to decision making with these considerations around A/B testing for professional services. Transcription: Hi, let’s talk about easy A/B testing today. Why A/B Test? Tools for A/B Testing. Did they like the orange button?

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Video Marketing Tips Cross-Selling Landing Pages 48

LiveRamp

FEBRUARY 28, 2019

If people-based A/B testing is that much better than past methods of ad testing , why isn’t everyone doing it already? Here’s what you need to put in place for people-based A/B testing and measurement: 1) Identity Graph. Adding an identity layer makes it possible to factor cross-device usage when split-testing ads.

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