Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures.

Social Media 105

Social Media Advertisements Advertising Tools 105

Webbiquity

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. First things first.

Marketing Automation Services 236

Marketing Automation Services Social Media Marketing Automation Social Marketing 236

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St.

Social Media 116

Social Media Media Work Management Paid Search Agency 116

Launch Marketing

MAY 25, 2022

So, if Google has their eye on all things internet-related, they must have an eye on your social media accounts too, right? It raises the question, “Do my social media efforts impact my search engine optimization (SEO) performance?”. For example, you might write a post that says “Looking for more ways to A/B test?

Social Media 125

Social Media Optimization Media SEO 125

Oktopost

AUGUST 15, 2017

When you post on social media three things can happen: Your audience ignores (ouch!) Your audience responds (with a like, share, or comment – not bad!) Your audience is SO interested, they click (and potentially convert – hooray!)

Social Media 125

Social Media Media Social Marketing Marketing & Strategy 125

Sprout Social

JANUARY 26, 2021

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy.

Social Media 143

Social Media Media Burn Rate Tagging 143

Convince & Convert

SEPTEMBER 13, 2016

Forget the writing rules you learned in school—you need to write differently for your social media readers. Here’s how.

Social Media 163

Social Media Media Social Marketing Rules 163

Sprout Social

SEPTEMBER 20, 2016

Sellas is the founder of @HelloBSquared , which specializes in “done-for-you” social media management. Brooke is a marketing and social media consultant, and an adjunct for consumer behavior at CUNY. How did you first get interested in social media? So I knew that this was a pain point.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Social Media Ad Agencies 90

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Planning and Calendaring.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Blue Flame Thinking

FEBRUARY 21, 2023

Social media is full of intriguing and informative videos. Plan your video to attract attention and generate engagement The social media environment is crowded. You’ll see everything from short, rapid-fire entertaining clips to longer ones for more informed learning. Styles vary with the latest trends. Plan out topics.

Social Media 97

Social Media Video Marketing Media Verticals 97

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Bannersnack

NOVEMBER 3, 2023

10 minutes read AI is already changing the world as we know it, especially when it comes to social media. In today’s article, we’ll talk about the uses of AI in social media and how to leverage it to take your business to the next level. What is AI in social media? How is AI used in social media?

Social Media 52

Social Media Media Social Marketing Research 52

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning. A/B testing.

Work Management 90

Work Management Marketing Management Social Media Hubspot 90

Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? Glad you asked.

Buyer Personas 140

Buyer Personas Social Media Media Ideal Customer Profiles 140

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI?

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. I think they are unaware.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

DrumUp

MAY 20, 2019

Buyer Personas b. Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Create a Social. Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Content Types c. Content Topics d.

Social Media 108

Social Media Template Media Buyer Personas 108

KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. Let’s take a look at a few video marketing trends shaping social media in the B2B space. . Product Demo Videos.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next. How to A/B Test Your Pricing.

Pricing 96

Pricing Price Work Management Marketing Management 96

Valasys

JANUARY 30, 2024

Comprehending your audience in the ever-changing digital marketing realm is essential for assembling effective social media campaigns. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms.

Social Media 40

Social Media Social Marketing Research Planning 40

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 131

Social Media Paid Content Social Marketing Advertising Agencies 131

Convert

OCTOBER 18, 2022

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Sounds great?

Newsletter 98

Newsletter Curation Case Studies Best Practices 98

Digilant

AUGUST 18, 2022

When it comes to the best travel advertising platforms, social media is at the top of the list in the new digital age. Yet frequent algorithm updates, oversaturation, and shortened attention spans are all challenges that advertisers must face on social media when trying to gain momentum with organic posts alone.

Paid Social Agency 98

Paid Social Agency Social Media Advertisements Advertising 98

Bannerflow

APRIL 1, 2022

The power of social media goes beyond brands selling to consumers. B2B social media advertising is a growing industry, with more companies tapping into the latest social media advertising trends for 2022 to reach relevant decision makers. . Why do I need a social media advertising strategy for B2B?

Social Media 52

Social Media Advertisements Advertising Media 52

Convert

NOVEMBER 19, 2020

Combine Customer Journey Analysis with A/B Testing. Whilst A/B testing can be highly effective, it is not always enough to get a true idea of what your customers need or want. Together with A/B and multivariate tests, Customer Journey Analysis is the new kid on the conversion rate optimization (CRO) block. What’s Next?

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Brandpoint

MARCH 27, 2020

Do you manage your brand’s social media channels? As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! You will have to alter your brand’s social media presence with relevant and appropriate messaging, information and content.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Vision6

NOVEMBER 2, 2023

While email and social media marketing both stand out as powerhouse advertising channels, combining them together can really light a fire under your next campaign. Armed with new ideas and fresh ways of doing things, it might seem overwhelming, but it’s no secret that social media has changed the face of marketing.

Social Media 52

Social Media Work Management Email Marketing Social Marketing 52

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 117

Social Media Social Marketing Paid Search Agency Media 117

Convince & Convert

NOVEMBER 4, 2014

Think of A/B testing as practice for your email newsletter. A/B testing is a diagnostic of sorts, which can tell you where you need help. A/B testing is a diagnostic of sorts, which can tell you where you need help. In case you’re not familiar with the term, an A/B test is an experiment in which you use two variants.

Newsletter 159

Newsletter Response Rate Open Rate CAN-SPAM 159

ClearVoice

JULY 9, 2020

The concept can apply to all industries, and the field of social media is no different. Contrary to popular belief and assumption, social media is more than just posting content. Let me clear the air on this before we dive into the various roles that make up a #teamlance dynamic for a social media team.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

The Customer

OCTOBER 13, 2021

Social Media Has Many Faces. The whistleblower, former Facebook employee Frances Haugen, testified before lawmakers that the social media giant knowingly harms children’s health (via Instagram) and allows divisive misinformation to be posted. Which Aligns With Your Brand? It Depends. It’s a daily habit for many.

Social Media 98

Social Media Advertising Agencies Media Loyalty 98

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context.

Marketing Automation Services 143

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 143

Sprout Social

APRIL 29, 2021

A new survey, “ The State of Social Media Investment ,” conducted by The Harris Poll on behalf of Sprout Social has shown how the events of the last year have accelerated both American consumers’ and business’ use and expectations of social media. Do you regularly update your social media profiles?

Social Media 106

Social Media Media Word of Mouth Business 106

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

BuzzSumo

SEPTEMBER 20, 2019

You’ll learn how to maximize the power of conversational marketing: Social media is more about the Return on Conversation (ROC) and less about the Return on Investment (ROI). And, if we’re honest with ourselves, we’ll agree that the key to ongoing successful social strategy has always been a focus on engagement.

Social Media 95

Social Media Social Marketing Conversion Media 95