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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope. Static and short-sighted.

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How AI Improves A/B Testing

FunnelEnvy

Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels. Read on for an overview of how AI is revolutionizing A/B testing, making it faster, eliminating more guesswork, and ultimately improving results.

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How To Get Started With Email Segmentation

Salesforce Marketing Cloud

That’s where email segmentation comes in. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation? Why is email segmentation important? What are the primary types of email segmentation? Why is email segmentation important?

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4 Ways Marketing Automation Takes the Uncertainty Out of A/B Testing

Marketing Insider Group

Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. However, one of the most limiting aspects of traditional A/B testing is the fact that only a small number of variants can be tested against each other at any given time. Here’s how: 1.

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A/B testing your email marketing

Biznology

One of the concepts we discussed but didn’t dive too deeply into is A/B testing. Finally, test your content against audience segments, whether those segments are broken down by industry, prospect role, or even the service they’ve expressed an interest in. That’s a valuable marketing insight you wouldn’t get without A/B testing.

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Increase Your ROI with Email Segmentation

SmartBug Media

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. Why Does Email Segmentation Matter?

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3 Examples of Helpful A/B Tests and Why They Work

FunnelEnvy

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works.