Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If If you need an intro to A/B testing, pause here and read our blog on the 5 most frequently asked questions about A/B testing. In A/B testing, audience size is key. Then, dive in!).

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Litmus

APRIL 25, 2019

Brands that make A/B testing and email experiments a priority are proven to see better results. Our research shows that companies that A/B test every email see email marketing returns that are 37% higher than those of brands that never include A/B tests. A/B testing tips from the world’s leading email marketers.

Brand Identity 101

Brand Identity Branding Lead Ranking Best Practices 101

ClearVoice

FEBRUARY 13, 2021

What is A/B testing? In digital marketing, A/B testing refers to a research methodology where you compare two pieces of collateral. When you create an A/B test , you are going off your hunches — or hypotheses — and determining which one is the most effective. An example of A/B testing.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Newsletter Paid Search Agency 52

Biznology

FEBRUARY 3, 2020

So herewith are my top sources, whether how-to, research insights, prognostications, or opinions from knowledgeable experts. This is the go-to place for research and how-to. A treasure trove of white papers, research reports, articles, videos and how-to guides on every imaginable B2B marketing topic. Ruthless B-to-B Marketing.

Resources 171

Resources Research B to B Advertising Agencies 171

Convert

SEPTEMBER 13, 2021

I’ve also been in the fortunate position to run and analyze over 500 A/B tests. I’ve also been in the fortunate position to run and analyze over 500 A/B tests. Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. Why A/B Test Pricing?

Pricing 64

Pricing Price eCommerce Case Studies 64

Convert

OCTOBER 18, 2022

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Sounds great?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Hubspot

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. One of the most popular tools Facebook offers is A/B testing. Essentially, if you run an A/B test, you can begin to identify the performance of a piece of content before publishing. Select "A/B Test".

Facebook 101

Facebook Budget Programs Advertisements Advertising 101

Convert

SEPTEMBER 28, 2020

Do you know there are over 50 A/B testing tools on the market? With so many A/B testing tools around, how do you know which one to choose? The best A/B testing software isn’t necessarily the most expensive or the most popular. How do you narrow down ‘ the one ’ from all the A/B testing tools on the market?

Budget Programs 82

Budget Programs Buy Tools Work Management 82

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Martech

APRIL 25, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. Join experts from Feedback Loop as they provide real-world examples of what you need to exceed goals and advance in your career with agile research.

Research 114

Research Creativity Examples Leads 114

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. Deciding where and how to grow is a crucial, ongoing decision B2B leaders have to make.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

Convert

JANUARY 13, 2021

But does it have the same appeal when used to describe A/B testing tools? Free A/B testing tools? (Do In this article, we will check out a few free A/B testing software that can start you on your experimentation journey. But the truth is, there are many reasons someone may use a free A/B testing tool. You need proof.

Enterprise Management 64

Enterprise Management Budget Programs Work Management Marketing Analytics Tools 64

markempa

FEBRUARY 23, 2015

To answer that question and more for one B2B SaaS nonprofit, Jon Powell, Senior Executive Research and Development Manager, MECLABS Institute, worked with Shari Tishman, Director of Engagement, and Lauren Wagner, Senior Manager of Engagement, both of VolunteerMatch. Test Design: A/B split test. 24, here at Summit. 24, here at Summit.

Clickthrough 120

Clickthrough Ads Sales Qualified Leads Click Rate 120

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Convert

MARCH 16, 2022

A/B testing is the bane of existence for Shopify stores that want to scale. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super easy to implement or a one-and-done affair. What is A/B Testing? This is what an A/B test looks like on the Convert Dashboard. “A”

Lead Scoring 52

Lead Scoring Lead Ranking Burn Rate Paid Search Agency 52

Convert

FEBRUARY 13, 2020

When an optimization agency researched how A/B testing tools impacted a website’s speed, it found lags. While most seemed perceptible to the end users, a few posed potent threats to a website’s user experience (at ~ 4 seconds!).

A/B testing 92

A/B testing Marketing Websites Analysis Ad Agencies 92

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

Statistics 52

Statistics A/B testing Sample Stats 52

Litmus

OCTOBER 23, 2020

For example, we use them for research requests and even some Litmus Live email campaigns. For example, we use them for research requests and even some Litmus Live email campaigns. The HTML vs. plain text debate has been raging for years. And when we asked you , we got a lot of mixed replies. Don’t fall off your chair just yet.

Click Rate 91

Click Rate Webinar Metrics Segmentation Email Campaigns 91

Convert

MARCH 22, 2022

Hard truth: Outsourcing your A/B testing does not guarantee growth. On the flip side, there’s a smarter and much more productive way to collaborate with your A/B testing agency. In this article, we’ll show you that secret sauce — a clear step-by-step blueprint to collaborate and partner with the best CRO or A/B testing agencies.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

SEMrush

JUNE 11, 2021

In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. This is where split-testing comes in.

SEO 100

SEO Rules Intent Order 100

Excelsior Research

AUGUST 25, 2022

How much should you value market research? Let it be a traditional or modern marketing, market research has the utmost importance as well as the profits. The blog will provide you will some understand on how much should you value market research? How much should you value market research? What is market research?

Research 52

Research Planning Terms and Conditions Marketing Management 52

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. Conduct A/B testing. A/B testing is one of the most reliable ways to learn what type of email content your email subscribers react well to. Use analytics. Find out what emails perform best. Is there a pattern?

Research 101

Research Buyer Personas Open Rate Click Rate 101

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

B2B Marketing Directions

FEBRUARY 18, 2024

(This month's Research Round-Up features a study by Boathouse that reveals what CEOs actually think about marketing and CMOs, and a survey by Informa Tech that addresses how much trust B2B technology buyers actually place in marketing.) To set the stage, the survey asked participants about the problems they want marketing to help them solve.

Trust Marketing 55

Trust Marketing Marketing AI Research B2B Thought Leadership 55

Valasys

JANUARY 30, 2024

To truly unlock this understanding, tapping into the power of market research is crucial. Market research, in the context of social media marketing, involves gathering and analyzing data about consumer behavior and trends on social media platforms. These strategies are not born out of sheer luck or spontaneous creativity.

Social Media 40

Social Media Research Social Marketing Planning 40

Convert

DECEMBER 8, 2020

Marketers can easily make informed guesses and calculated assumptions based on insights and industry best practices , but there might be another way to get extremely valuable insights for your next optimization campaign: conducting user research. But jumping into user research requires knowing how to conduct said research in the first place.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Vision Edge Marketing

DECEMBER 5, 2023

[link] Imagine the business world as an intricate puzzle, with each piece representing a different participant in the business community: prospective and existing customers, suppliers, channel partners, influencers and connectors, and competitors. Moore revolutionized the way we perceive competition and collaboration in the corporate world.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Convert

AUGUST 3, 2022

Meet Convert Deploy , our newest tool that makes A/B testing approachable and user-friendly, even for those without any technical expertise. Deploy is an A/B testing solution that allows you to easily update your website without writing any code. Plus, you can publish your modifications instantly, with the simple click of a button.

Optimization 52

Optimization Marketing Websites Banners Cross-Selling 52

FunnelEnvy

JANUARY 16, 2020

However, what most people do not realize is that the majority of ‘winning’ experiments are effectively worthless ( 80% per Qubit Research ) and have no sustainable business impact. Traffic limitations, achieving statistical significance and a linear testing process makes getting results from experimentation a long process. KPIs That Matter.

B2B Marketing 52

B2B Marketing Terms and Conditions B2B Work Management 52

Convert

MARCH 12, 2020

Setting up an optimization program that impacts your business’s bottom line, reduces churn and improves user experience requires a great A/B testing tool. After careful research, you finally choose an A/B testing tool that fits into your stack and meets your experimentation needs.

Tagging 52

Tagging Tools Optimization Research 52

Webbiquity

JANUARY 18, 2024

So, do your research. To further enhance credibility, include recent insights, trends, or research relevant to the recipient’s industry in your emails to show you have a deep understanding of the corresponding business environment. Without further ado, here are eight vital steps.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Convert

MAY 31, 2022

Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. Say “hello” to the experts who’ve made this guide possible. Over 100 years of professional branding and optimization experience – in a 17 minute read. Rishi Rawat. Eden Bidani. Lorenzo Carerri. Andra Baragan. Emma Travis.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Vision Edge Marketing

JANUARY 9, 2024

The published research has compared customer-centricity laggards to their counterparts. There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. In fact, mid-size and smaller businesses often have an advantage when it comes to building and nurturing close relationships with customers.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

B2B Marketing Directions

NOVEMBER 7, 2020

billion on content marketing this year, according to new research commissioned by The Branded Content Project. Organizations in group "B" aren't far behind. Borrell estimates that 75% to 85% of businesses in group "B" are using content marketing, and they are spending 40% to 60% of their marketing budgets on content marketing.

Spending 68

Spending Research Content Marketing Planning 68

PathFactory

MAY 30, 2019

With so many unknowns, A/B testing can feel like an overwhelming endeavor. From that perspective, you can’t afford not to be A/B testing. According to James Meyers , Gartner principal research analyst: “Marketers gain confidence in delivering customers’ preferred experiences when they have data that supports the decision.

DemandBase 40

DemandBase Gartner Sample Webinar Metrics 40