Convert

SEPTEMBER 13, 2021

I’ve also been in the fortunate position to run and analyze over 500 A/B tests. I’ve also been in the fortunate position to run and analyze over 500 A/B tests. Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. Why A/B Test Pricing?

Pricing 64

Pricing Price eCommerce Case Studies 64

Convert

NOVEMBER 19, 2020

Combine Customer Journey Analysis with A/B Testing. Whilst A/B testing can be highly effective, it is not always enough to get a true idea of what your customers need or want. Together with A/B and multivariate tests, Customer Journey Analysis is the new kid on the conversion rate optimization (CRO) block. What’s Next?

Multivariate analysis 98

Multivariate analysis Merchandising Enterprise Management Touchpoints 98

Convert

APRIL 26, 2022

A/B testing companies are now taking extra measures to comply with these new rules. The following guide will walk you through each of the data privacy laws in Germany, so you can make the most informed decision when selecting an A/B testing tool. How Did the A/B Testing Company Prepare for Data Compliance?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Convert

APRIL 4, 2022

A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. This is why you need to perform quality assurance (QA) on websites, landing pages, personalizations, A/B tests, email campaigns, and so on, to ensure everything works as it should.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! With Litmus Live 2022 just around the corner, we asked three Litmus Live speakers to share a bit about themselves and their sessions: Aaron Beatty — Director of Digital Engagement, Attain Partners. What do you love about email marketing?

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

Statistics 52

Statistics A/B testing Sample Stats 52

Convert

MARCH 22, 2022

Hard truth: Outsourcing your A/B testing does not guarantee growth. On the flip side, there’s a smarter and much more productive way to collaborate with your A/B testing agency. In this article, we’ll show you that secret sauce — a clear step-by-step blueprint to collaborate and partner with the best CRO or A/B testing agencies.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52

Content Marketing Institute

SEPTEMBER 20, 2019

This week, Robert Rose raps on the benefits of including a “B” story in business-case presentations; explores troubling data on trust in online news; and delivers a double dose of tips for overcoming anxiety when presenting on stage.

Trust Marketing 79

Trust Marketing Tips Content Marketing Content 79

Hubspot

APRIL 1, 2019

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. Hate the thought of doing sales presentations ? But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Urgency Marketing 100

Urgency Marketing Differentiation Enterprise Management Work Management 100

Convert

NOVEMBER 2, 2022

One way to do this is through A/B testing of visuals. As such, it’s important to ensure that the product detail page is as effective as possible and has all the necessary information to push a potential customer to buy the product. This can involve testing different photos, videos, or even just different color schemes.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Convert

AUGUST 3, 2022

Meet Convert Deploy , our newest tool that makes A/B testing approachable and user-friendly, even for those without any technical expertise. Deploy is an A/B testing solution that allows you to easily update your website without writing any code. Plus, you can publish your modifications instantly, with the simple click of a button.

Optimization 52

Optimization Marketing Websites Banners Cross-Selling 52

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Webbiquity

AUGUST 26, 2021

Headline : Present your unique selling point or value proposition in a short sentence. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for. Effectively persuade users to take action (filling out your lead form). Proper Structure. Customized Messaging.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Metadata

OCTOBER 1, 2018

Most of all, we’re excited to talk to our MarTech peers about the death of A/B testing. This statement might be a little shocking to marketers who are still practicing A/B testing, but we’ve found that AI-based technology yields far better outcomes. 3 at 9 a.m. Are you attending MarTech?

Marketing AI 61

Marketing AI Account Based Marketing Peer-to-peer Demand Generation 61

Webbiquity

JANUARY 18, 2024

Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Convert

JULY 20, 2021

In this article, we’re going to see what revenue tracking in A/B testing entails, how to set up revenue tracking in your A/B testing tool, and how to avoid making costly mistakes. Now, let’s see how you can set up revenue tracking in your A/B testing tool (in this case, Convert Experiences) using Google Analytics ecommerce tracking.

Marketing Analytics Tools 52

Marketing Analytics Tools eCommerce Allocation API 52

Metadata

OCTOBER 1, 2018

Most of all, we’re excited to talk to our MarTech peers about the death of A/B testing. This statement might be a little shocking to marketers who are still practicing A/B testing, but we’ve found that AI-based technology yields far better outcomes. 3 at 9 a.m. Are you attending MarTech?

Marketing AI 40

Marketing AI Account Based Marketing Peer-to-peer ABM 40

Marketing Insider Group

MAY 5, 2021

At their foundation, they’re live or pre-recorded presentations delivered to participants online. Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. As a result, businesses have had to become more innovative to figure out how to deal with never-before-seen problems on the fly.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

SWZD

SEPTEMBER 16, 2019

He said it involves “being present, relevant and resonating in all the channels where your customers are.”. He said a human being can’t physically work 365 days a year, 24 hours a day personally tweaking and A/B testing various ads and offers, but a computer can. Background and Career. His answer was quite interesting and unique.

Marketing AI 54

Marketing AI Ideal Customer Profiles Marketing Automation Services Eloqua 54

Martech

JANUARY 19, 2024

The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. A/B testing. A/B testing enables this type of data-driven decision making.

Email Marketing 123

Email Marketing Automation Tools Planning 123

Martech

DECEMBER 11, 2023

Like, “If A is true because B is true, B is true because A is true.” This presents a great opportunity to fix issues that have been created by the need for “scale.” Removed from the circle is the connection to real demand in the marketplace. How did we get here? Many factors have led to the place we now find ourselves in B2B.

Ideal Customer Profiles 114

Ideal Customer Profiles Budget Programs Ad Frequency Work Management 114

Convert

JUNE 12, 2019

In our first article of this series on using Google Analytics to enhance your CRO, we presented the fundamentals of behavior tracking by using Google Analytics Event Tracking and how it can benefit your data in your CRO program. In this article, we’ll dive deeper to a more practical level and provide 3 ways you.

Marketing Analytics Tools 69

Marketing Analytics Tools Analytics Google Practices 69

Convert

MARCH 18, 2019

Whenever AI is depicted on screen, it is presented as this uber efficient, omniscient entity that can predict the future, alter the present and plot against humanity with consummate skill. AI is the stuff of myths and sci-fi. The real state of Artificial Intelligence is drastically different. It is more a complement to.

Efficiency 56

Efficiency 56

Webbiquity

FEBRUARY 22, 2022

Record those presentations or panel discussions. Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Sprout Social

MARCH 5, 2024

To ease collaboration with each of the business lines they serve, Dan created a presentation within his first few months at Nelnet that explains the breadth of the social team’s capabilities and the different skills they can offer each business. “We It’s A/B testing, reporting, interacting with audience members and more.”

Resources 102

Resources Enterprise Management Work Management Marketing Management 102

Vision Edge Marketing

MAY 18, 2021

” Or If A=B, and B=C, then A=C. B = Antioxidants protect your cells against free radicals which may play a role in heart disease, cancer, and other diseases. B = Companies with a competitive advantage achieve higher earnings and revenue. [2]. Solving the puzzle requires a form of logic known as deductive reasoning.

Peer-to-peer 142

Peer-to-peer Analysis Case Studies Validation 142

Martech

APRIL 25, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. Register today for “ Master the Art of Agile Research to Iterate, Innovate and Grow ” presented by Feedback Loop.

Research 114

Research Creativity Examples Leads 114

Optinmonster

MARCH 21, 2024

This extensive reach allows advertisers to present tailored ads to a highly specific audience across many platforms, making sure that your message is seen by those most likely to engage. This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Convert

FEBRUARY 1, 2023

Google announced it would not bring Google Optimize in Google Analytics 4 but announced the news that A/B testing tools will be able to integrate. We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in third-party A/B testing integrations for Google Analytics 4 ”.

Optimization 98

Optimization Google Marketing Analytics Tools Domain 98

Martech

OCTOBER 11, 2021

Watch the full presentation from MarTech here (free registration required). According to the presentation, these include applications such as Adobe Launch, Adobe Analytics, Google Analytics, and Databricks. You need to present your findings to business owners and shareholders so they can see the value in your efforts.

Analytics 131

Analytics Work Management Marketing Analytics Tools Marketing Management 131

SEMrush

JULY 13, 2021

Explore the most frequently asked questions (FAQ) about SEO A/B Testing with SplitSignal, a solution presented by Semrush.

FAQ 122

FAQ SEO 122

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. This news has left many advertisers pondering the implications and seeking alternatives as this was the only big advertising platform to offer a free plan.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

Lenny's Newsletter

SEPTEMBER 21, 2023

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups.

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Exo B2B

APRIL 10, 2024

B- Strategic networking Basic LinkedIn offers powerful tools for finding and connecting with other professionals. Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. Or to promote their brand, or generate sales opportunities.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Only B2B

AUGUST 21, 2023

Automated B2B list building presents a range of benefits that go beyond efficiency. In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Convert

AUGUST 30, 2022

Creating a stellar Shopify A/B test report has two main facets—choosing the right metrics and knowing how to present them. Go read: The Complete Step by Step Guide to (Thoroughly) Understanding & Using A/B Testing Metrics. Top Shopify Metrics To Track in A/B Tests And What They Mean. P.S. Don’t pick too many metrics.

Lead Ranking 52

Lead Ranking Lead Scoring Conversion Rate Click Rate 52