Chris Koch

JANUARY 28, 2011

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

AUGUST 16, 2011

Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Image by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number. If you would like us to stop calling you press…”.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

Rather than trading information for value or simply stealing it through invisible cookies, what if we actually did it the way people do in real life: through a personal relationship? Image by roboppy via Flickr. The other day, I kept getting calls on my cell phone from the same number. If you would like us to stop calling you press…”.

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

NOVEMBER 7, 2012

I give us a B- overall—not bad for a product company. I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice). He concludes that journalism (what little is left of it) is safe from the assault of brands like SAP. As a practitioner of idea marketing at SAP, that’s music to my ears.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100