How 2022 Apple Mail Privacy Updates Affect Email Open Rates
SmartBug Media
APRIL 20, 2022
At a basic level, Apple’s MPP does not disclose the email open rate of a recipient to a business. Because the email is “marked as read” regardless of whether or not the email was actually opened, open rate has become unreliable as a performance metric. Five Strategies to Keep Your Email Marketing Effective.
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