Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. It took some trial and error to make sure the content was applicable for right now and the new posting times matched the work from home lifestyle. Before launching any new ideas, I A/B tested our corporate social profiles and the content that went out.

Viral Marketing 138

Viral Marketing Linkedin Ideal Customer Profiles Social Media 138

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. But beyond just telling you how well this can work, I’ve actually done the math, and you can see for yourself.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Hubspot

JULY 23, 2018

LinkedIn Prospecting Tips. For most salespeople, social selling on LinkedIn is a way of life. For most salespeople, social selling on LinkedIn is a way of life. In other words, they're experts in the basics of LinkedIn prospecting. And what if you're making LinkedIn mistakes -- without even knowing it ?

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

The Forward Observer

DECEMBER 8, 2023

With this growth strategy mindset, your teams will know what they’re supposed to be doing, have the skills to accomplish their work at a high level and be properly supported by systems, processes, and environment. He has worked with Fortune 50 clients and businesses of all sizes around the world to lead business growth.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Madison Logic

MAY 3, 2022

Today we’re excited to announce Journey Acceleration with LinkedIn, which empowers you to activate the same target account lists across all your media channels, including LinkedIn. Identify and Prioritize Your Target Accounts for LinkedIn. It’s 2022. You need a unified approach to targeting and campaign activation.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Linkedin 52

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. But it doesn’t have to.

Lead Generation 394

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 394

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

Walker Sands

MAY 18, 2023

Reallocate Budget to High-Performance Campaigns The great thing about running ads in Google, Bing, Linkedin, etc., Unlike most other forms of marketing that can take months to understand what works and what doesn’t, digital ads let you know what’s working pretty quickly. Conversely, you know what isn’t working. “If

Budget Programs 119

Budget Programs Demand Multi-Touch Attribution CPL 119

Hubspot

JANUARY 15, 2020

These five LinkedIn summary templates will help you flesh out your profile in no time flat. LinkedIn Summary Examples for Reps. Download the LinkedIn Story summary template. Imagine you’re a prospect, and you stumble across my profile. Which version feels more authentic, engaging, and ultimately, effective? The Story Summary.

Template 82

Template Linkedin Ideal Customer Profiles Effectiveness 82

Lenny's Newsletter

SEPTEMBER 21, 2023

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups.

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Valasys

JUNE 12, 2020

ABM is a zero-waste marketing strategy of high significance to the marketers & running Account-Based Marketing campaigns on LinkedIn allows marketers to benefit from the essential element of strategic ABM on LinkedIn. Scoring, Selecting and Prioritizing Your Target Accounts.

Account Based Marketing 72

Account Based Marketing Linkedin Campaigns Lead Scoring 72

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 186

Social Networks Business Work Management Social Media 186

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Modern B2B

MARCH 1, 2024

We resonated with the ethos of what it meant to be a B Corp – we felt that we were already doing a good job when it came to our employees, our clients and our impact. Find out how some of them spent their days in this LinkedIn post. This means making tough decisions day in, day out. we scored better on some topics over others.

Communities 52

Communities Customer Surveys Focus Group Analysis 52

Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. Working Together for Your Social Selling Strategy. This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better).

Buyer Personas 172

Buyer Personas Paid Search Agency Social Media Training 172

ViewPoint

NOVEMBER 27, 2012

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. Here is a proven system to use LinkedIn for B2B sales leads and prospecting.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

Top Rank Marketing

AUGUST 11, 2023

Constant Contact “As AI continues to reshape the marketing industry, one thing is sure: adaptability and creativity will be the keys to success.” — George B. Search Engine Journal Americans Held Dim Views of Twitter Prior to Its Rebrand Some 40 percent of U.S.

Buying Cycle 91

Buying Cycle B2B Marketing Demand Generation Agencies Studies 91

Salesforce Marketing Cloud

FEBRUARY 2, 2024

Elements of an effective sales email When to use a sales email template 4 sales email templates and why they work Sales email template best practices A new way to go from lead to close Harness CRM data outside the CRM with Sales Engagement, and engage buyers as they move across the web. You’ve done your research. Simple, low-stakes question.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Convert

OCTOBER 18, 2022

Have you seen our A/B testing experts and CRO influencers posts? Our guides showed you which experts to follow to stay on top of the latest A/B testing insights, ideas, and knowledge that work. Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. Sounds great?

Newsletter 98

Newsletter Curation Case Studies Best Practices 98

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 280

Linkedin Advertisements Advertising Practices 280

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. But thankfully, marketing isn’t a lonely ride. Social Media Marketing + Michael A. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 101

Paid Content PPC Optimization B2B Marketing 101

Convert

MARCH 30, 2023

Craig is unavailable for comments … but here’s what he shared on LinkedIn! When the initial announcement came, this is exactly what many of us interpreted the “remain excited about doing more with A/B testing” statement to mean. Since they’ve begun working the kinks out, an official announcement and rollout are not too far away.

Optimization 94

Optimization Google API Opt-out 94

Martech

NOVEMBER 13, 2023

Explaining why the rollout is such a big deal, he said on LinkedIn : “ Better targeting and optimization : Meta will now be using information sent from Amazon and stores offering Buy with Prime to show consumer’s ads.” How it works. Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Why we care.

Advertising Agencies 93

Advertising Agencies Amazon Advertisements Advertising 93

Biznology

JANUARY 18, 2022

Let’s call them Jerk Boss A and Jerk Boss B. It didn’t help that one of my direct reports was really working for Boss A as a spy: meaning he was telling my boss what I was doing wrong and other comments that I had about the boss. This could be one reason why we have so many job openings. Effective immediately.

Ideal Customer Profiles 104

Ideal Customer Profiles Work Management Conference Customer Satisfaction 104

Litmus

JUNE 23, 2023

As of March 2023, it seems that in some cases, this preview hack may not work. days ) and it might not work everywhere. days ) and it might not work everywhere. Even if the preview text hack doesn’t work in all places, that’s not a reason to stop using it. There are caveats, though.

Deliverability 142

Deliverability Paid Search Agency Display Email Marketing 142

Rev

JUNE 14, 2019

On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. Full disclosure : I previously worked at a start-up that was acquired by one of those Big Global Brands Everyone Knows. Head spinning yet? Then get a good grip on your hat.

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

Top Rank Marketing

JULY 26, 2023

B2B Marketing and Entertainment: More Alike Than You Might Think Fun fact: Every last content marketing writer at TopRank Marketing also works in entertainment. The folks at LinkedIn* have even conducted extensive research proving its value. I was 22, a year out of college, and finding my footing as a marketing writer. lay before me.

B2B Marketing 60

B2B Marketing B2B Storytelling Demand Generation 60

Modern B2B

MAY 16, 2023

I remember being in my early 30s and looking around the digital consultancy where I worked. I made work work for me. Our work pattern wasn’t the standard nine-to-five. I was running to nursery to do breast feeds in between meetings and Stuart was working with me part time so I could focus on supporting clients.

Stats 52

Stats Paid Search Agency Consulting Network Marketing 52

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. If you're looking to maximize your sales potential and close deals faster, this blog post is for you. Start by clearly defining your target audience and ideal customer profiles (ICPs).

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Outgrow

JANUARY 11, 2021

Now forget the worries of outreaching and prospecting all your working hours to collect the leads because we have brought some of the best lead generation tools to stack-up your marketing desk (virtual though). Is the drying pipeline of leads giving you stress and anxiety attacks? Well, you’re not alone. How, you might ask? Assessments.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

SmartBug Media

DECEMBER 27, 2021

Do I get to work with cool people? In This Episode …. Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? Can you turn abstract ideas into tangible deliverables? Are you transparent, and do you surround yourself with other transparent people you trust?

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Top Rank Marketing

JULY 12, 2023

I think in marketing you are only as good as the creativity of your team and your ideas,” Judy Tian , senior brand marketing manager at LinkedIn* observed. Indeed, 56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, according to LinkedIn data.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech

FEBRUARY 8, 2024

It works great when someone googles a TOFU keyword and then downloads your lead magnet. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. So, why start from the bottom in B2B? From my perspective, there are several key reasons. Get more leads.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114