A/B Testing: How adding a second CTA increased clickthrough 291%
markempa
FEBRUARY 23, 2015
Test Design: A/B split test. VolunteerMatch was selected as the “client” for this year’s Email Summit live test. The team designed a three-part series of experiments, the first two leading up the interactive live test to launch tomorrow, Feb. 24, here at Summit. 2 of the series. Before the test. There was also a lack of clarity.
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