Such a seemingly simple element of inbound marketing, yet also the subject of frequent debate, particularly when it comes to deciding just how many fields to include on that bad boy. Most experts will tell you to ask only for the information you need to effectively contact and qualify a lead, but surely it's not that simple. While form length is definitely a factor, marketers must realize that a person's willingness to complete a form isn't only dependent on the length of the form. Have you conducted A/B testing to determine your form field sweet spot? MORE >>

If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time. We'll take you on a trip across the U.S., Time for a little recap. Now that you’re armed with the all this awesome knowledge needed to create an effective landing page , let me share a few extra pointers to keep your momentum going. 1) Use a Single Call-to-Action. 3) Do Some A/B Testing. MORE >>

If you've been running your email marketing campaign for even a few months, you're probably able to anticipate the click-through rate of each campaign. And hey, good for you for having a handle on your inbound marketing analytics. But it's a new year, and now's the time to dream big. And remember that email marketing provides a prime opportunity for A/B testing ; you should employ it in all of your email marketing campaigns to ensure you're always improving upon emails to get the most ROI possible (which means more bragging rights for you). It is! MORE >>

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. It can give you quite a headache, and frankly, it can get pretty overwhelming at times. That's a whole lot of concern right there. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. before making a purchase. share it! MORE >>

It's no accident that the most successful ecommerce companies take a strategic, calculated approach to their product pages and shopping cart usability. Consider a product page’s load time, for example. Amazon calculated that one additional second of load time on their product pages would cost them $1.6 From the add to cart button to recommendation engines and product images, ecommerce marketers have plenty of opportunities to optimize shopping cart conversion rates. 3) Follow Product Page Best Practices. Connect with HubSpot MORE >>