3 Real-Life Examples of Incredibly Successful A/B Tests
OCTOBER 1, 2014
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. By optimizing it, of course.
7 Dead-Simple A/B Tests You Should Run on Your Homepage
FEBRUARY 24, 2014
You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. Those are the pages to optimize and try to drive more traffic to. Right?
5 Simple Ways to Optimize Your Website for Lead Generation
MAY 25, 2015
Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Instead, marketers and designs need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.
24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More
FEBRUARY 17, 2016
In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. In some cases, these optimization techniques might be as basic as changing the color of a CTA. In other cases, there's a lot more that can be improved. Don't know a thing or two about either?
7 Conventional Landing Page Design Tactics You Should Still Test
MAY 18, 2015
When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. The genius of A/B testing your landing pages is that it allows you get a little bit crazy without making a permanent error.
6 Conversion Experts Answer 20 of Your Most Important CRO Questions [Live Google Hangout]
MAY 9, 2016
Whether you're new to marketing or decades into your career, conversion rate optimization is an ever-changing topic and necessary asset in your marketing playbook. An effective CRO strategy can help you achieve all that -- without forcing you to crank out a bunch of new content. Want to learn more about conversion rate optimization? Looking to learn more about your audience?
HubSpot Launches New Version to Deliver Better-Targeted Content
Customer Experience Matrix
AUGUST 30, 2012
HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. The blocks are stored in a library and the same block can appear within multiple emails, HubSpot landing pages, or external Web pages.
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
If you''re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. You might find they pay off in a big way. Rethinking Conversion Rate Optimization. The median conversion rate is actually 2.35%. Crazy, right?
How to Identify and Fix Friction on Your Landing Pages
JUNE 8, 2015
You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms. But why? The answer: good testing.
Answers to the 19 Most Frequently Asked Questions About A/B Testing
AUGUST 8, 2012
A/B testing, also known as "split testing," is one of the most effective ways to make measurable (and scientific) improvements to your online presence. Questions on how to run A/B tests properly , however, seem to abound across the internet. We even got a few suggestions from Twitter (Thanks @hannahnymity )! So here it is, your FAQ to A/B testing.
Landing Page Best Practices You Should Still Test For Yourself
AUGUST 13, 2014
Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? While best practices can give you a great jumping-off point, if you really want your business to be successful, you''ve got to put these best practices to the test. Is there a happy medium?
9 Real-Life Conversion Rate Optimization Tests to Try Yourself
NOVEMBER 14, 2014
But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. 1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Most successful blogs include a call-to-action at the end of their blog posts. This story comes from the Sidekick team at HubSpot.
17 of the Best WordPress Plugins for Marketers
SEPTEMBER 29, 2015
From writing to SEO to analytics, these plugins will help you arrive at the solutions you're seeking while saving you a ton of time in the process. Just Writing takes WordPress' Distraction-Free Writing Mode (DFWM) to a whole new level. It will also notify search engines when you create a post about new content. 4) FD Word Statistics. 40,296. Check it out: Pre-Just Writing.
Why Your First Idea Might Be Your Worst Idea
MARCH 26, 2016
This post originally appeared on HubSpot's Agency Post. There’s a common mistake both young professionals and expert contributors fall victim to when coming up with ideas. It’s known as the Einstellung effect -- when a person defaults to a known solution rather than a novel or optimal way of solving a problem. What Is Design Fixation? Students.
12 Things You Learned in College That Prepared You for the Real World
JUNE 15, 2015
When I was a freshman in college, one of my very first professors gave our class a piece of advice that I'll never forget: "Begin emails with 'Hi,' not 'Hey.'". To my professor, a middle-aged man who wore a coat and tie to every class, there's a world of difference between "Hey" and "Hi." He reads emails beginning with "Hey Mr. X" as "HEY! think I got a B-.
9 A/B Tests Mere Marketing Mortals Can Use to Increase Leads
SEPTEMBER 23, 2011
If you are not trying any A/B tests currently, you're probably doing yourself a disservice. Running A/B tests on your website is a killer way to learn how to generate more leads from the same amount of traffic. In other words, stop losing leads you could be capturing today by making just a few small tweaks here and there. Test a few! 5.
How To Build Landing Pages That Convert
JUNE 15, 2016
Though anyone can create a landing page, not everyone can do it well. Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. home page isn’t a landing page. Have a strong CTA (and test often).
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
JUNE 21, 2016
CAN-SPAM ( C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing) is an act that was passed in 2003. Essentially, it's a law that establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. just can't win.".
Unveiling The Pipeline Marketing Technology Stack
OCTOBER 13, 2015
To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. Starting at the top of the marketing funnel, B2B marketers need technology that drives traffic to their website (marketing channels) as well as tools to optimize the process.
Terminus Offers Targeted Display Ads for B2B
Customer Experience Matrix
MARCH 26, 2015
Coincidentally, yesterday''s FierceCMO blog indirectly quotes Lenovo’s Michael Ballard on this very point: “ Adobe is not a solution for everyone because it requires a lot of expertise and attention. For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. automated optimization.
Plain Text vs. HTML Emails: Which Is Better? [New Data]
JULY 27, 2015
Having an HTML email does not hurt your deliverability as long as you have two things: a properly coded HTML email and a plain-text version. 1) The HTML email needs to be properly coded. That'll hurt deliverability -- not just for that email, but also for any emails coming from that particular email address in the future. 2) The email should also contain a plain-text version.
6 Tips for Making the Most of Your Retargeting Campaigns
MAY 23, 2015
This post originally appeared on HubSpot's Agency Post. Only 2% of traffic converts on the first visit to a website. Considering you work tirelessly to drive traffic to your website in the first place, it's crucial that you have a plan in place to win back the attention of the 98% that took off empty handed. What's a burn pixel? Or would you find a new movie theater?
How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord [@InboundNow #13]
MARCH 24, 2011
This week on inbound now we have a special guest from SEOMoz , Joanna Lord. Enter to win a Copy of SEOMoz Founder Rand Fishkin's Book "The Art of SEO". With a constantly changing platform some of the books can become outdated almost immediately but the Google Adwords help center is regularly updated. Just buying product specific keywords can be shortsighted.
How to Create Email Newsletters That Don't Suck [Free Ebook]
NOVEMBER 6, 2014
Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees. In this comprehensive ebook, you’ll discover: What a great email newsletter actually looks like.
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Not so great on a mobile-first platform.
Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
JANUARY 22, 2015
Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? Marketers can be evaluated to a great degree by looking at how they present themselves to the world in writing during the job pursuit. Here are seven red flags to watch for when looking at candidate resumes for your marketing team. 1. Missing metrics.
7 Marketing Skills You Need to Get a Promotion
MAY 30, 2014
Are you vying for a promotion? One thing to keep in mind: No matter how talented you are, you only have 24 hours in a day -- and hopefully you''re not working for all of them. If you can master these marketing skills, you''ll be in a much better place when management considers who to promote. 1) Plan your blog content in advance. An effective marketer plans ahead.
6 Tips to Increase Your Email Marketing ROI
NOVEMBER 3, 2015
According to Econsultancy, email marketing was ranked as the best channel in terms of ROI (68 percent), increasing 3 percent from last year. According to a report by the Direct Marketing Association, email marketing yields an ROI of 4,300 percent for US brands. You can increase email marketing ROI through personalization, automation, dynamic content, and optimizing for mobile consumption.
The Beginner’s Guide to Content Experiments
MAY 31, 2016
Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. That’s a lot of new leads.
The Complete Checklist for Creating Compelling Calls-to-Action
OCTOBER 24, 2013
Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. not a lot of time for those big campaigns, huh? The good news is you don''t need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.
7 Tips for Making Your Transactional Emails More Personal
APRIL 21, 2016
While promotional emails seem to drive the most traffic and results, odds are you are missing out on a great opportunity to improve your transactional emails by making them more personal. Promotional emails are usually tied to specific campaign goals and are custom built for targeted delivery to promote a specific product or service from your company. Glad you asked. That's it!
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing. 10) Buyer Persona. It's a U.S.
How 7 Experts Solve Their Most Painful Email Marketing Problems
JUNE 12, 2013
Planning email marketing campaigns can be, well, a pain. And what happens when you have more emails on your plate than you can manage? I''d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out. Just buy a new email list and send them the same message you sent last week!". confidence.
The Anatomy of a Successful Facebook Post
MARCH 25, 2015
While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. You’re going to have to think a little harder about what your business audience needs. Spark a debate? Photo caption.
10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
AUGUST 2, 2012
If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time. We'll take you on a trip across the U.S., Time for a little recap. Social proof can be a great way to increase conversions.
How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
APRIL 21, 2014
As a marketer, you''re an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out. These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training.
7 Marketing Resolutions to Start the New Year Right
JANUARY 1, 2014
You''ve likely considered a number of resolutions you want to follow through with in the New Year. Maybe it''s to spend more time with family, or run more on the weekends, or try to cut pizza and other greasy foods out of your diet for a while (that''s one of mine -- I doubt it''ll last long, but I digress). Take a second to think about what you''ve resolved to accomplish in 2014.
Why the Best Marketing Teams Embrace Process
FEBRUARY 13, 2014
When asking fellow marketers why they entered into -- and love -- this line of work, many tell me how much they enjoy the chance to create on a daily basis. Whether it''s a new piece of content, a social media campaign, or a landing page for a new product, there''s something about the creative process that marketers just love. The Science Behind Process.
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. How do you spot the Jordan in a sea of Bulls? Okay, well maybe you can't afford to be that picky.
Inbound Marketing vs. Content Marketing – What’s the Difference?
FEBRUARY 24, 2014
While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Both inbound and content marketing rose to prominence for the same reason, which was a rapidly shifting landscape of consumer behaviors. However, the very next year, it was a whopping $400 million. Caution.
20 Signs You're Emotionally Intelligent (And Why It Matters for Your Career)
OCTOBER 10, 2015
This post originally appeared on HubSpot's Agency Post. Why do some of the smartest people hit a wall in their careers where they can't seem to move up any further? And why do people who aren't as knowledgeable or experienced in a field become extremely successful leaders in organizations? Sound a little touchy-feely? Intent is a big part of it. Mayer. Boyatzis.
Are QR Codes Dead?
AUGUST 14, 2014
Just a few years ago, QR codes seemed to be "the next big thing." And while small business owners and marketers thought they''d hit the jackpot, the QR code trend didn''t become as popular with consumers as some had predicted. 2013 survey found only 21% of American smartphone owners say they''ve ever scanned a QR code, and just 2% say they scan a QR code at least once per day.
Why Marketing ROI is Never a Guarantee
MARCH 16, 2016
In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources. What To Do If A Marketing Agency Guarantees ROI.