Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. Use lead generation software — that’s what! When people show interest in your business, these tools notify you so that you can get in touch with leads, convert them and drive more revenue. HubSpot Sales. Leadfeeder.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

DECEMBER 21, 2011

When used correctly, it's also an amazing way to convert your social media prospects into more qualified sales leads. Are there any offers that you created to generate a specific type of lead? Here's a great place to promote it and extend the life of your more niche lead gen efforts!

Lead Gen 28

Lead Gen Linkedin Paid Search Agency Sales Qualified Leads 28

Unbounce

MARCH 8, 2023

Lead generation is the number one challenge for marketers today. Jessica Meher (@jessicameher) February 6, 2018 To generate leads, you need more than quality lead magnets and optimized lead gen landing pages. So: How do you come up with truly great ideas for lead generation campaigns? Get creative.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Optinmonster

MAY 29, 2023

OptinMonster is the best lead generation tool in the world that makes it easy for you to exponentially grow your email list and fill your lead pipeline. OptinMonster is the best lead generation tool in the world that makes it easy for you to exponentially grow your email list and fill your lead pipeline.

Advertising Agencies 58

Advertising Agencies Paid Search Agency Ad Agencies Work Management 58

Optinmonster

MARCH 13, 2024

Want to learn how to use digital marketing hacks to generate more leads? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

JUNE 16, 2016

And each time you publish a new blog post, it's your subscribers who'll provide you with that initial surge of traffic -- which, in turn, will propel those posts' long-term success. The key to getting more blog traffic (and, eventually, leads and customers) all starts with growing subscribers.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals. So where do leads come from?

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

MAY 19, 2014

An entire book could be written on optimizing your website for lead generation. Optimizing for lead generation is the most important responsibility for modern marketers; for many, it pretty much serves as their job description. In fact, many have , and for good reason. And I think it''s because they''re not even sure where to start.

Generation 28

Generation Marketing Websites Landing Pages Leads 28

Hubspot

OCTOBER 11, 2012

So let's say you've worked through step 1, and you've got a good amount of blog traffic flowing. According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. Yes, frequency matters -- so work your way up.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . It signals brand awareness, and is a much better leading indicator than total traffic. 2: Marketing Qualified Leads (MQLs). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Bluetext

FEBRUARY 8, 2021

List buying typically leads to unqualified leads which can end up hurting domain reputation which ultimately hurts your deliverability score. Trust a digital & email marketing agency to help drive your lead generation tactics across your website, resources, or social media. . Lead Gen Tactics.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Optinmonster

FEBRUARY 27, 2024

With Semrush, you can get a complete overview of keywords that your competition ranks for and how much traffic those keywords drive to your site. Do you want to know about the best growth hacking tools to achieve business goals faster? In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 89

Marketing Automation Services Budget Programs Tools Work Management 89

Hubspot

DECEMBER 22, 2011

If you’re not A/B testing, then you’re definitely missing out on an incredible opportunity to improve your business’ bottom line. A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Create a Testing Plan.

Landing Pages 28

Landing Pages Statistics Conversion Rate Click Rate 28

Hubspot

MARCH 26, 2014

As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities. Are you looking to generate new leads for your sales team?

Allocation 28

Allocation Lead Gen Content Eye-Tracking 28

Hubspot

DECEMBER 29, 2011

As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever. A successfully optimized search campaign can help your business generate more leads and get found by potential customers.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

AUGUST 5, 2011

What to Test: Subject Lines: Choose a couple of subject line variations and run a simple A/B test on a small segment of your audience to see which performs better. Metrics to Use: Open Rate, Click-Through Rate, Conversion Rate, Email Leads. Metrics to Use: Page Views, Clicks, Conversion Rates, Blog Leads. Business Blogging.

Internet Marketing 28

Internet Marketing Tactics Webinar Metrics Top of Funnel 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. For the former, net new leads would be the focal metric, whereas for the latter, reconversions would likely be the end goal. What Does Content 'Success' Mean? Ebooks/Whitepapers. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Hubspot

APRIL 11, 2012

The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. It's also a good idea to list their corresponding landing pages in column B, if only to have a record of all your offers and their URLs in one place. CTAs are a great way to do that.

Top of Funnel 28

Top of Funnel Sales Cycle Landing Pages Buying Cycle 28

Heinz Marketing

JULY 9, 2021

For this blog post, we’ll focus on content syndication platforms that promote your content to drive engagement and leads. Set campaign objective; Awareness, Traffic, App Installs or Conversions. Publishers provide a lot of quality traffic. Without further ado…. Content amplification is somewhat of a broad term.

Paid Content 136

Paid Content Marketing Automation Services Work Management Marketing Management 136

Only B2B

JULY 21, 2023

In the dynamic and ever-changing B2B environment, content syndication has emerged as a powerful strategy for organizations to enhance their brand’s visibility and generate valuable leads. Evaluating lead quality is crucial to determine the success of a syndication campaign. Let’s explore some key metrics in this regard.

Cost per Lead 62

Cost per Lead Multi-Touch Attribution Allocation Campaigns 62

Hubspot

JANUARY 10, 2012

For example, at HubSpot, every marketing team member is required to contribute 2 blog posts per month, and each member is designated two weeks during the month when each post must be submitted. These goals should relate to your results-driven goals, such as how much traffic and leads you want to generate from your content creation efforts.

RSS 28

RSS High Quality Lead Content Custom Publishing 28

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. You want to leverage LinkedIn's lead gen potential for your business as much as possible, right?

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Hubspot

APRIL 4, 2013

A secondary CTA is a call-to-action that provides an alternative conversion opportunity or action to the primary action you ideally want visitors, prospects, or leads to take. But because you did, while you may not have captured them as a lead, per say, they''re now a subscriber to your blog. What Is a Secondary CTA? No problemo!

Top of Funnel 28

Top of Funnel Landing Pages Sales Cycle Paid Search Agency 28

Rev

JANUARY 18, 2023

If you apply what you’re about to learn in this guide, you can start to harness the power of demand generation (demand gen) to increase your sales pipeline with quality leads. So, before we go further, let’s explain… Demand generation vs. lead generation: What’s the difference? Like, at all.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78

Hubspot

MARCH 16, 2016

This is nothing groundbreaking -- it's how you convert visitors to your blog into valuable inbound leads for your business. Over the years, I've spent a lot of time analyzing HubSpot’s Marketing Blog. So it got me wondering: Are end-of-post CTAs really the best way to generate leads from our blog? Here's what I found.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content. What's the consequence here?

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Metadata

JUNE 9, 2020

You envision a future and funnel full of quality leads, pipeline, and revenue. The goal was never publishing the content asset; it was the opportunity and leverage to generate leads and demand for your product. Note: Most of the items below assume the content is gated to capture lead info. Really hard. Email everyone, seriously.

Demand Generation 98

Demand Generation Distribution B2B Thought Leadership Top of Funnel 98

Hubspot

OCTOBER 12, 2012

a social network just for events), or B) the users it attracts are much more targeted than those of social networks that cater to a wide range of users (e.g. When appropriate, sprinkle in links to some of your educational lead-gen content such as ebooks and webinars to capture Quora users as business leads.

Social Networks 28

Social Networks Network Marketing Social Marketing Planning 28

Hubspot

OCTOBER 28, 2016

For many businesses, the key to making sales is to first generate leads. Leads are valuable because they're the people who have indicated organic interest in your content and your business by giving you their information in some way, whether it's by filling out a form to download an ebook, completing an online survey, or something else.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

AUGUST 5, 2019

Although Facebook is one of the older social media networks, it's still a thriving platform for businesses who want to boost brand awareness. With over 2.38 billion monthly active users , you can use the platform to spread the word about your business in a number of different ways -- from photos or videos to paid advertisements.

Case Studies 77

Case Studies Case Study Paid Content Studies 77

Convince & Convert

MARCH 18, 2016

There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. I want to add some much-needed clarity to marketing technology, and Marketing Marvels helps. Jay: Hey guys, it is Jay Baer.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Hubspot

MARCH 7, 2014

Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. Is your newsletter supposed to help you generate leads? Send traffic to your website? 1) Figure out your newsletter''s goal. Have one in place?

Newsletter 28

Newsletter Clickthrough CAN-SPAM Click Rate 28

B2B Marketing Zone Posts

JUNE 9, 2010

100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that’s worth checking out. Want your posts included here?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Directive Agency

MAY 15, 2017

The better you know your leads and the faster you can interact, the better. In the B2B space, efficiently marketing your brand across your most profitable channels is a must. As a B2B marketers, the “digital” in digital marketer can no longer be left out. Of course, B2B digital marketing doesn’t have to be difficult.

B2B Marketing 40

B2B Marketing Marketing Strategy Marketing & Strategy B2B 40

Hubspot

JULY 20, 2012

The Ultimate Marketing Playlist to Keep You Motivated This Summer from HubSpot on 8tracks. But hey, depending on your leads goals (volume vs. quality), you might want to weed out some of those people. It's Friday afternoon, and it's summertime. Click Below to Listen to the Ultimate Summer Marketing Playlist Now! Cuz I want it all.

Cold Calling 28

Cold Calling Lead Scoring Lead Ranking Paid Search Agency 28