Lenny's Newsletter

SEPTEMBER 12, 2023

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145

CPO Product Work Management Enterprise Management 145

Navigate the Channel

JULY 28, 2023

In the competitive online landscape, the success of a building products website heavily relies on its ability to convert visitors into customers. In this article, we will explore effective strategies to increase conversion rates for building products websites and drive sustainable growth.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

Navigate the Channel

JULY 17, 2023

This tool provides valuable data and metrics that can significantly benefit building products marketers. In this article, we will explore three potential benefits of Facebook Insights for building products marketers and how they can leverage this tool to enhance their marketing strategies.

Allocation 65

Allocation Facebook Cost Per Click Product 65

Buffer

SEPTEMBER 8, 2022

In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. ” Although you can’t force productivity onto creativity, you can improve other parts of the process of publishing your content.

Practices 119

Practices Product Top of Funnel Creativity 119

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Marketing Automation Services 99

Marketing Automation Services Work Management Marketing Management Product 99

Convert

FEBRUARY 10, 2022

For customers, online shopping is convenient and gives them the option to compare products from different stores. Besides quality products, affordable shipping, and value for money, there are other ways to attract customers. One of the most important areas to focus on is your product pages. Analyze Your Product Pages.

Traffic 97

Traffic Conversion Product Cross-Selling 97

Drew Neisser

JUNE 30, 2023

These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that’s the focus of this conversation with Cathy McPhillips , Chief Growth Officer of Marketing AI Institute. We have a discount code for CMO Huddles members.

Product 52

Product Tools Generation B2B 52

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This makes your customer acquisition more efficient and helps boost overall marketing performance. What are the Benefits of B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

SalesIntel

MARCH 22, 2024

In a recent webinar , Jason Bay, CEO of Outbound Squad, provided valuable insights and strategies to help sales professionals enhance their cold-calling effectiveness. This approach shifts the focus away from the SDR and towards the prospect, creating a more engaging and productive dialogue. Let’s get started!

Cold Calling 52

Cold Calling Tips Product Enterprise Management 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. New Features 1. But that’s not all! Enhancements 5.

Outgrow 52

Outgrow Features Product Lead Gen 52

Outgrow

APRIL 12, 2023

Outgrow Product Update March 2023 – 10+ Exciting New Features Outgrow is back with another batch of fresh, new features to make your life easier. With this edition of the bi-yearly March product update, creating interactive content is going to become smoother than ever for you. New Features 1. But that’s not all! Enhancements 5.

Outgrow 52

Outgrow Features Product Lead Gen 52

The Forward Observer

MARCH 15, 2024

Today’s customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service-oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. MacInnis, and Andreas B. Whan Park, Deborah J.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

Engagio

OCTOBER 30, 2023

Is it a productivity powerhouse, or does it carry the risk of diminishing human skill? That’s not just a marginal improvement; it’s a significant leap in productivity and quality that can translate into real competitive advantages for companies. Recent studies are starting to provide us a nuanced answer: it’s both.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Convert

NOVEMBER 13, 2023

Growing a successful product means constantly adapting to your users’ needs. Product experimentation is key to this. It’s a tool for testing and improving your product while you continuously develop it. Why Is Product Experimentation Essential in Today’s Climate? Let’s get started!

Product 52

Product Lead Ranking A/B testing Sample 52

RebelMouse

JANUARY 5, 2024

This guide covers A/B testing, its definition, advantages, and real-world applications. We will also go over how A/B testing works, ways to implement it in your SEO practices, and common roadblocks that may come up when evaluating test results. Now, let's see how A/B testing can improve your website’s performance.

Marketing Websites 102

Marketing Websites Sample CTR Click Rate 102

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. So what gives?

Product 52

Product Optimization Tips Paid Search Agency 52

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. This smart, data-driven approach is what we’re discussing today, and it’s got a name: Performance marketing.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Convert

MAY 16, 2022

So, when it comes to your Shopify product pages, the moneymakers of your online store, your growth strategy has to take a scientific approach. ” Split testing your product pages is how you can discover the exact changes that work for your unique store, offering, and audience. Why Focus on Your Shopify Product Page?

Optimization 52

Optimization Product Top of Funnel Best Practices 52

BenchmarkONE

DECEMBER 8, 2021

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . 8 Ways Marketing Automation will Boost Your Productivity. Retargeting ads help re-engage visitors who’ve previously visited your website in the hopes of converting them. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Zoominfo

FEBRUARY 8, 2021

Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases. Angel grew by 27%, Series A by 5%, and Series B by 8%. There appears to have been a shift from Series A & B funding to more angel investing. Three trends appear to help drive the increased funding in 2020: .

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

Unbounce

JUNE 5, 2019

When it comes to launching a new product or business, my mantra is to “fall in love with the problem, not the solution.” Using landing pages to test a new product or service idea allows you to collect valuable customer feedback while remaining agile, and can shed light on the overall viability of your proposed solution.

Landing Pages 112

Landing Pages Product Business Top of Funnel 112

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. What is A/B Testing? Limited scope. Static and short-sighted.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Convince & Convert

OCTOBER 23, 2015

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. This can be difficult particularly for young businesses or products that may lack metrics, but not all hope is lost.

Product 157

Product Planning Buyer Personas Work Management 157

Optinmonster

MARCH 4, 2024

That’s where split testing, or A/B testing, comes into play. You can gather data on user behavior and preferences by showing version A to one group and version B to another. When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize.

Multivariate analysis 84

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 84

Martech

JANUARY 19, 2024

Understanding the role of email automation in marketing Broadly speaking, automation helps us do more with less. Rather than helping marketers send more email, the role of email automation is to send the right email to the right person. Product recommendations. As a marketing team, you need tools to help. Drip campaigns.

Email Marketing 131

Email Marketing Automation Tools Planning 131

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions?

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Anyword

MARCH 2, 2022

Everyone knows that advertising texts must be catchy and, at the same time, explain why the product is relevant to the reader. On the other hand, you don’t want the copy to be a bunch of boring lines about product specs. For a product description, this usually means conversion, in the form of clicking a CTA.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

MKT1

AUGUST 7, 2023

” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap. ” Once prospects decide they want your product, they likely want to pay you, get into the product, and improve their workday asap. Stop making it so hard. It’s that easy.

Buy 52

Buy Demand Generation Agencies Top of Funnel Product 52

Convert

JANUARY 20, 2023

As we predicted on November 9th, 2022 , Google not only lays off 12,000 employees but is also cutting its product line. Convert.com and the A/B testing tool Convert Experiences, announced today that it will offer a $99 USD Community support powered plan to help the thousands affected by this disruption. So now what?

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116

Martech

FEBRUARY 27, 2024

The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. The AI is informed by customer data and product data within the business. We started with predictive analytics, to help anticipate consumer needs. Why we care.

SMS 110

SMS Marketing Automation Services Forecasting User-Generated Content 110

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. From open rates and click-through rates to bounce rates and conversions, these metrics help marketers understand how recipients engage with their emails.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Martech

AUGUST 9, 2023

It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies. It’s important to stay up-to-date with Google’s latest features, and test them so that you can gain early learnings to help shape your campaigns and bidding strategies.

Features 98

Features Google Ads ROAS 98

FunnelEnvy

OCTOBER 30, 2023

Today’s marketers rely on A/B testing of digital advertising assets. A/B testing is powerful because it gives marketers unbiased data from real customers, not survey panels. Read on for an overview of how AI is revolutionizing A/B testing, making it faster, eliminating more guesswork, and ultimately improving results.

Marketing AI 67

Marketing AI Multivariate analysis Allocation Conversion Rate 67

Heinz Marketing

MARCH 23, 2023

Features are important, but what really matters to your target audience are the benefits your product or service provides. Instead, focus on how your product solves a problem or meets a need for your customers. Highlight the benefits of using your product and how it can improve their lives or businesses.

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Tips B2B 111

Convert

MAY 31, 2022

But it wasn’t just the product that made people buy. Selling angles sell products. Dan Nelken , author of “ A Self Help Guide for Copywriters. Research, data, and iterative testing are the foundation of the creative process and help validate your selling angles. Rishi Rawat. Eden Bidani. Lorenzo Carerri. Andra Baragan.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Optinmonster

APRIL 4, 2024

Testing Capabilities : Your email service should offer easy A/B testing for subject lines. However, the free plan only allows 500 contacts and limits the number of emails you can send to 1000. Mailchimp’s pricing is based on your total number of contacts, your number of monthly email sends, and the features you need.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Salesforce Marketing Cloud

DECEMBER 11, 2023

And now AI in email marketing is helping to boost results even more. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116