Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content).

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Hubspot

JUNE 20, 2018

Hyperlinked email signatures can lead people to a landing page where they can sign up for your mailing list. Develop a free ebook or whitepaper and host it on a landing page that asks visitors to provide their email address in order to download it. What is an email list? 29 Creative List Building Techniques. Need ideas?

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

SmartBug Media

OCTOBER 9, 2019

You have goals for bringing in new leads. As a savvy marketer, you’re focusing on building a system that attracts people to your brand and entices them to become customers. Inbound lead generation is critical to organizations looking to build a true pipeline. Your personas are not trophies sitting on a shelf to be admired.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Hubspot

JULY 23, 2018

Use Boolean Google Search. Swoop in at the right time, and you could land yourself a new customer. Scroll Through Skill Endorsements. Use Alumni Search. See Who’s Commented On Your Prospects’ Posts. Browse Users Who Have Interacted With Your Posts. Create a search alert. Investigate your competitors' networks. Use alumni search.

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content).

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Hubspot

AUGUST 7, 2018

Paid social media can attract new customers to your brand or product, but you’ll want to conduct market research and A/B testing before investing too much in one social media channel. But the internet can be an overwhelming and all-encompassing entity, filled with videos and recipes and news articles and e-commerce sites.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

PureB2B

FEBRUARY 6, 2018

Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Those are only a handful of the developments expected to impact B2B marketing this year.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

PureB2B

FEBRUARY 6, 2018

Give your digital footprint a boost by promoting your content on Facebook, Twitter, LinkedIn, and any other social platform used by your target market. According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Those are only a handful of the developments expected to impact B2B marketing this year.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Moz

JANUARY 22, 2019

The “conversion funnel” (also known as the “sales funnel”) is a term that helps you to visualize and understand the flow through which a potential customer lands on your site and then takes a desired action (i.e. The first step is to set up a funnel visualization in Google Analytics. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

ClearVoice

DECEMBER 21, 2018

Just start sending emails to any old random editor you find on a publication’s “About Us” page? If you can’t find the right contact person that way, visit the publication’s “About Us” or “Our Team” page. Finding work is a top concern for freelancers. Pitching takes time.

SME 105

SME Ideal Customer Profiles Guidelines Copyright 105

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? I’m @ajavuu on Twitter. What is Google Analytics? It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. Three page types?

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

SmartBug Media

NOVEMBER 21, 2022

Some of the best CRMs on the market for supporting ABM include: HubSpot CRM. OrgChartHub (HubSpot only). Org chart building tools, like Google Slides or Miro , that can help organize and map accounts. As you look to enrich your data, there are several technologies available, including: D&B Hoovers. HubSpot Insights.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Marketing Insider Group

SEPTEMBER 14, 2020

Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Convince & Convert

JULY 6, 2012

Read on for insights from DJ and some social media news from Eric and Jim ( this week : LinkedIn and Twitter break up). image via Hubspot. Eric : So Jim, today I figured we’d start off the show discussing the recent news of the LinkedIn/Twitter breakup. This episode features DJ Waldow of Waldow Social. Listen Now.

Marketing Automation Services 114

Marketing Automation Services Linkedin Twitter Work Management 114

Hubspot

APRIL 9, 2012

Look for newsjacking opportunities, too, so you can benefit from Google's algorithm update that rewards publishers for being the first to create content around recent events. Share one piece of lead generation content on Twitter, Facebook, and LinkedIn. Post someone else's content to your Facebook page. Retweet 3 people.

Work Management 28

Work Management Landing Pages Lead Scoring Lead Ranking 28

Hubspot

MARCH 24, 2011

Landing page best practices. Recommended Google Adwords Learning Resources. "If With a constantly changing platform some of the books can become outdated almost immediately but the Google Adwords help center is regularly updated. This week on inbound now we have a special guest from SEOMoz , Joanna Lord. Which is better?

Landing Pages 28

Landing Pages PPC Adwords Optimization 28

Hubspot

APRIL 6, 2015

CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. But if you''ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren''t seeing meaningful conversion gains, don''t worry -- all is not lost. You might find they pay off in a big way.

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hubspot

NOVEMBER 18, 2020

Google Analytics – Tracking inbound leads generated through social media will quickly pinpoint which social platforms perform best for your business, as well as what is the most effective messaging and images for your audience. The first step is to link your YouTube channel with your Google Ads account. Leads coming through?

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Hubspot

MARCH 29, 2013

Create dedicated, conversion-optimized landing pages. 1) A/B Test Elements of Your Email Marketing Campaigns. Running an A/B test can yield you immediately actionable results that help you improve your marketing. Running an A/B test can yield you immediately actionable results that help you improve your marketing.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

sagefrog

OCTOBER 25, 2023

Search ads are text-based and cater to users with specific search queries on platforms like Google, capitalizing on immediate purchase intent. Display advertising in the B2B landscape is more than just a visual spectacle; it is a strategic tactic that, when implemented well, can deliver results. Skip to a Section What Are Display Ads?

Display 52

Display Paid Search Agency Ads B2B 52

Hubspot

DECEMBER 23, 2011

Keep other web pages up to date. Update your event pages, news pages, product and service pages, and 'about us' pages to stay up to date with the pace at which your industry moves. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success?

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

DECEMBER 29, 2011

1) I resolve to build a killer keyword strategy and get my business to rank higher in Google organic search results. 2) I resolve to build more inbound links into my website to really rock my off-page SEO. How will your business keep up? Well here's the good news. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

FEBRUARY 10, 2013

Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out, From Marketing Land. To give you a sense of how Super Bowl XLVI’s social media participation went last year , brands had mentioned following the conversation on Facebook and Twitter equally at 8 times each during commercials.

Buyer Personas 28

Buyer Personas Adwords Paid Search Agency Landing Pages 28

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Think about it -- have you ever A/B tested a subject line in an email? Have you ever noticed that a certain landing page converts much high than another? Growth Hacking is a popular buzzword, but does anyone really know what it means?

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Hubspot

JANUARY 27, 2012

The company did an A/B split test on its homepage and found that its control page performed 61% better than the treatment page from December 16th to the 23rd. Are you doing anything this weekend to generate traffic to your website? You want to continue to drive traffic and leads , but you don't know exactly how.

Traffic 28

Traffic Work Management Generation Demographics 28

Hubspot

JANUARY 24, 2012

After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Typically, a visitor to your website must complete a form on a landing page to acquire the ebook/whitepaper, thus converting them (or reconverting them) into a lead for your business.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

SmartBug Media

MARCH 10, 2020

HubSpot CRM. OrgChartHub (HubSpot only). Org chart building tools, like Google Slides or Pingboard , that can help organize and map accounts. As you look to enrich your data, there are several technologies available, including: D&B Hoovers. HubSpot Insights. Flip the Funnel. Lead and account-level reporting.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Optinmonster

JANUARY 14, 2024

AIOSEO also provides tools for on-page analysis, giving users actionable insights to improve their content’s SEO friendliness. The platform includes tools for identifying valuable keywords, optimizing on-page SEO, and uncovering technical issues that may affect website performance.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Optinmonster

MARCH 19, 2024

Headline Analyzers Headline Generators Headline Research Tools Headline A/B Testing Tools Bonus: Free Headline Resources Headline Analyzers If you’re a marketer, you might already be creating headlines for your marketing campaigns. This helps to see if the title will be truncated by Google or if the whole thing will appear.

Lead Ranking 89

Lead Ranking Resources Lead Scoring Tools 89

Hubspot

SEPTEMBER 30, 2013

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Another way to filter out unwanted impressions and clicks is to swap out broad match (the default keyword match type on Google) for modified broad match. Bad idea!

Adwords 28

Adwords Spending Mobile Advertising PPC 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Albacross

JANUARY 17, 2020

HubSpot It serves as our main CRM solution where we store the information we have about all our current clients, potential leads, leads in progress & lost deals. Airtable If you're still using Google Sheets in 2020. Airtable If you're still using Google Sheets in 2020. No need to worry, though. We’ve got your back.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Hubspot

MARCH 20, 2012

Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". What can I say?

Linkedin 28

Linkedin Paid Search Agency Features RSS 28

Optinmonster

MARCH 18, 2020

Are you following A/B testing best practices for your opt-in marketing campaigns? ” Fortunately, this guide will help you learn how to A/B split test like a pro! .” ” Fortunately, this guide will help you learn how to A/B split test like a pro! Now, let’s get to the A/B testing best practices.

Practices 96

Practices Best Practices Sample Statistics 96

Single Grain

JANUARY 25, 2023

GetResponse also has more than 100 integrations with popular applications such as Salesforce, Google Analytics, Shopify, Optinmonster, Fomo, Google Ads, WordPress, Gmail, HubSpot, Eventbrite, Evernote, PayPal, Zendesk, Twitter, Zoho, Slack, Vimeo, Freshbooks, Facebook, Square, Zapier, and more.

Marketing Automation Services 52

Marketing Automation Services Autoresponders SMS Landing Pages 52