Remove A/B Remove Facebook Remove Landing Page Remove Lead

Trending Sources

5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

Intuition is a powerful and often unexplainable phenomenon of human nature. It’s a beautiful thing, but one that often has negative repercussions on your marketing. When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. How about a combination of both. Landing Pages

How to Identify and Fix Friction on Your Landing Pages

Hubspot

You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms.

13 Solutions to Your Most Common Landing Page Problems

Hubspot

On the surface, landing pages seem simple, right? They''re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages. Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Social proof is the positive influence created when a person finds out that others are doing something. Would you believe me?

How to Run an A/B Test [FAQs]

Hubspot

When was the last time your boss said, "We have enough leads for the day. Yeah. I''m going to take a stab and say that has never happened. According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Awesome!

A/B 35

7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]

Hubspot

Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Here''s some more food for thought: According to MarketingSherpa''s Landing Page Optimization Benchmarks Report , layout is a major factor in website performance.

How to Use "Pay With a Tweet" to Generate Leads

Hubspot

One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do?

The 7-Point Checklist for Powerful Landing Page Copy

Hubspot

Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. What is a reader keyword? So what?

13 Case Studies That Prove the Power of Word Choice

Hubspot

Sometimes the tiniest change in word choice can have a major impact on your conversion rates. While the difference between a checkout button that reads “Add to Cart” rather than “+Cart” might seem insignificant, it can significantly alter your website's performance. The result was a 90% increase in sales. The result was nearly a 6.5% Testing. Still not convinced?

Optimize and A/B Test Interactive Content With the Scheduler Tool

SnapApp

We have a lot on our plates, and we need to prioritize our activities effectively around what will get us the best results. We need a way to test different scenarios and approaches and optimize around the best tactic – whether we’re talking about paid media CTAs or email subject lines. swapping out a daily poll, or. displaying a completely different SnapApp with each page load.

A/B 18

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

Hubspot

CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. But if you''ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren''t seeing meaningful conversion gains, don''t worry -- all is not lost. You might find they pay off in a big way. Crazy, right? How do they do it?

Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. The message is simple: enjoy a seaside lifestyle. Not a problem.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Generating leads is a trial-and-error process for companies starting out, and a premium needs to be placed on market visibility.

8 Lead Generation Ideas for Startups

PureB2B

Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Generating leads is a trial-and-error process for companies starting out, and a premium needs to be placed on market visibility.

5 Little Lead Generation Experiments You Can Run Right Now

Hubspot

"We need more leads.". And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week. The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. Result: We increased leads by 776%.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. With those three strategies running smoothly, your brand is in good shape for a long time to come.

Five Facebook Tips for Small Businesses

Paul Gillin

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell. Account-based marketing has been a hot topic for B2B marketers over the last year, and for good reason.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper,  Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Need to find a prospect?

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Also features a marketing dashboard and WordPress plugin.

Tools 40

Scale Social Media Strategy Quickly and Overcome Any Obstacle

ScribbleLive

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.  As a social media marketer, how do you manage this constant change? Get a plan in place.

Facebook Launches Customized Calls-to-Action for Apps

Hubspot

Calls-to-action and social media are two crucial components of your inbound lead generation efforts. So it only makes sense that you would want to combine the power of killer calls-to-action and your bourgeoning Facebook presence to supercharge that effort. That means in order to use this new call-to-action functionality, you need to create a Facebook app.

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. Reports should lead to increased profits. This is the main difference between a proactive, results-oriented team and a backwards-oriented team. 2. Cost Associated Per Lead Acquisitions.

15 Effective Ways to Reduce Cost Per Acquisition

PureB2B

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? Optimize Your Landing Page  . Take a closer look at your current ad copy.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. It currently has about 4,500 end users at a somewhat smaller number of companies. It recently added lead scoring and the ability to look up individuals on social networks. Here are thumbnails of the others.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people. But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. Over-all, these options make Real Magnet a very powerful system.

How Failing Fast is the Way to an Effective Social Media Strategy

ScribbleLive

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.  As a social media marketer, how do you manage this constant change? Get a plan in place.

B2B Conversion Tracking Best Practices

bizible

Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken. The technology is there, we just need to do a lot of things right to make sure our data is clean and actionable. Mistake #1: Confusing conversions with leads. Anyone can fill out a form. conversions.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

Doesn’t your B2B marketing strategy deserve a makeover? Find new ways to integrate marketing channels.  If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites.

A/B 0

From Scratch: Three (More) List Building Strategies for Agencies (and Others)

Act-On

In our last post, we explored four (free) list-building strategies for agency marketers who’ve got to build a house list for clients or themselves. First, nail the basics. There are risks: On some ad platforms you can quickly flush a great deal of money down the proverbial toilet if: You’re not managing your keywords and targets actively (Point 1, above). Advertising on Facebook.

Email 18

10 Ways to Drive Instant Results With Inbound Marketing

Hubspot

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel. Start blogging, and strive for a frequency of three to four times a week. Create dedicated, conversion-optimized landing pages.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing. Learn how to run A/B tests here.). 2) Analytics.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Chances are you already have a web presence.

Unveiling The Pipeline Marketing Technology Stack

bizible

To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. In the B2B marketing world, AdWords is a near ubiquitous paid channel. This information is tracked and organized by a customer relationship management (CRM) tool.