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5 Landing Page A/B Tests (And Their Surprising Results)


Intuition is a powerful and often unexplainable phenomenon of human nature. It’s a beautiful thing, but one that often has negative repercussions on your marketing. When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. How about a combination of both. Landing Pages

How to Identify and Fix Friction on Your Landing Pages


You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms.

13 Solutions to Your Most Common Landing Page Problems


On the surface, landing pages seem simple, right? They''re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages. Landing Pages

5 Ways You Can Add Social Proof to Your Landing Pages


Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Social proof is the positive influence created when a person finds out that others are doing something. Would you believe me?

6 Reasons People Aren't Filling Out Your Landing Page Forms


Even though I''m a marketer, one of my least favorite activities is filling out forms on websites. Below are six very common reasons why people won''t fill out landing page forms -- so if you want more people to convert on your forms, you should steer clear of these mistakes. 1) Your landing page is too generic. or just completely abandoning your landing page.

Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality

Marketing Action

Be a red flag? And that’s a good thing. Blame (or thank) SEO, which in a few short years has shifted the way we find and interact with a brand’s web presence. The result: Every page on your site is a potential front door, a possible landing page for new and return visitors searching for something you offer. Make a great impression.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. Landing Page Examples. Remember this: every page can be better. Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Landing Pages. Landing Page Examples. Social Media. A/B Testing.

How to Run an A/B Test [FAQs]


When was the last time your boss said, "We have enough leads for the day. Yeah. I''m going to take a stab and say that has never happened. According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Awesome!

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7 Key Design Tips for High-Converting Landing Pages [+ Free Templates]


Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Here''s some more food for thought: According to MarketingSherpa''s Landing Page Optimization Benchmarks Report , layout is a major factor in website performance.

How to Use "Pay With a Tweet" to Generate Leads


One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. So if you''re supposed to get some traction to your landing page, but not sacrifice the number of leads you''ll generate, what are you to do?

The 7-Point Checklist for Powerful Landing Page Copy


Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. What is a reader keyword? So what?

13 Case Studies That Prove the Power of Word Choice


Sometimes the tiniest change in word choice can have a major impact on your conversion rates. While the difference between a checkout button that reads “Add to Cart” rather than “+Cart” might seem insignificant, it can significantly alter your website's performance. The result was a 90% increase in sales. The result was nearly a 6.5% Testing. Still not convinced?

Optimize and A/B Test Interactive Content With the Scheduler Tool


We have a lot on our plates, and we need to prioritize our activities effectively around what will get us the best results. We need a way to test different scenarios and approaches and optimize around the best tactic – whether we’re talking about paid media CTAs or email subject lines. swapping out a daily poll, or. displaying a completely different SnapApp with each page load.

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


CRO isn''t just about making small adjustments to a landing page to get 5% more conversions. But if you''ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren''t seeing meaningful conversion gains, don''t worry -- all is not lost. You might find they pay off in a big way. Crazy, right? How do they do it?

Five Facebook Advertising Features You Haven’t Tried Yet


Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. One of the newest ad types to hit Facebook is the carousel ad. The message is simple: enjoy a seaside lifestyle. Not a problem.

8 Lead Generation Ideas for Startups


Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Generating leads is a trial-and-error process for companies starting out, and a premium needs to be placed on market visibility.

8 Lead Generation Ideas for Startups


Lead generation can be challenging for startup companies. As you build your business and its operations, you need to employ effective, scalable lead generation techniques to keep your sales funnel filled as your requirements and capacities increase. Generating leads is a trial-and-error process for companies starting out, and a premium needs to be placed on market visibility.

5 Little Lead Generation Experiments You Can Run Right Now


"We need more leads.". And after hearing it, most marketers are left in a sticky situation: They suddenly have to do more with the same budget and the same number of hours in a week. The good news is that there are lots of things you can do to generate leads without breaking the bank or working every single weekend. Result: We increased leads by 776%.

9 Quick Tips for B2B Lead Generation to Implement Today

Modern B2B Marketing

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. With those three strategies running smoothly, your brand is in good shape for a long time to come.

Five Facebook Tips for Small Businesses

Paul Gillin

But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities.  When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.  I’m 51, so as a former media buyer in a past life, I remember the days of typewriters, graph paper,  Arbitron and Nielsen rating books (I still have an old reach/frequency slide rule!), Need to find a prospect?

Scale Social Media Strategy Quickly and Overcome Any Obstacle


When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.  As a social media marketer, how do you manage this constant change? Get a plan in place.

Facebook Launches Customized Calls-to-Action for Apps


Calls-to-action and social media are two crucial components of your inbound lead generation efforts. So it only makes sense that you would want to combine the power of killer calls-to-action and your bourgeoning Facebook presence to supercharge that effort. That means in order to use this new call-to-action functionality, you need to create a Facebook app.

Prove Your Worth:10 KPIs for Marketers

Modern B2B Marketing

Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. Reports should lead to increased profits. This is the main difference between a proactive, results-oriented team and a backwards-oriented team. 2. Cost Associated Per Lead Acquisitions.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. It currently has about 4,500 end users at a somewhat smaller number of companies. It recently added lead scoring and the ability to look up individuals on social networks. Here are thumbnails of the others.

Real Magnet Offers Complex Campaigns Withouth the Flow Charts

Customer Experience Matrix

I recently saw a useful distinction between AI – artificial intelligence, which is machines replacing people – and IA – intelligent assistance, which is machines helping people. But its flagship feature is letting marketers create sophisticated, multi-step campaigns by answering handful of questions in a template. Over-all, these options make Real Magnet a very powerful system.

B2B Conversion Tracking Best Practices


Through digital ad tracking and website tracking, we have the opportunity to understand quite a bit about our prospects and customers before a word is even spoken. The technology is there, we just need to do a lot of things right to make sure our data is clean and actionable. Mistake #1: Confusing conversions with leads. Anyone can fill out a form. conversions.

How Failing Fast is the Way to an Effective Social Media Strategy


When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. The same principle applies to social media content , only instead of riding on the pavement you’re riding on the virtual equivalent of an escalator where the environment is constantly changing.  As a social media marketer, how do you manage this constant change? Get a plan in place.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Modern B2B Marketing

Doesn’t your B2B marketing strategy deserve a makeover? Find new ways to integrate marketing channels.  If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites.

How to Measure Success in Inbound Marketing

The Forward Observer

Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages. The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. This may be a lot of new stuff to comprehend.

The Ultimate Dictionary of Marketing Terms You Should Know


Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 99 Marketing Terms to Improve Your Marketing Vocabulary. A. 1) A/B Testing. Learn how to run A/B tests here.). 2) Analytics.

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads? At some point, you’ll want them to visit your website and other web properties, where they can be exposed to more of your content, become a captive audience, and enter your sales funnel. Chances are you already have a web presence.

10 Ways to Drive Instant Results With Inbound Marketing


The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Add offers to your website that appeal to visitors and leads in all stages of the funnel. Start blogging, and strive for a frequency of three to four times a week. Create dedicated, conversion-optimized landing pages.

Unveiling The Pipeline Marketing Technology Stack


To make it a little bit easier for you, we put together what we believe to be the essential technology for today’s modern B2B marketer after reflecting on our own analyzation of the marketing technology industry. In the B2B marketing world, AdWords is a near ubiquitous paid channel. This information is tracked and organized by a customer relationship management (CRM) tool.

How to Use Twitter Retargeting Ads to Generate More Customers


When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? In practice, email is the primary channel for lead nurturing. At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. Not so great on a mobile-first platform. Open a new Excel sheet.

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The Complete Checklist for Creating Compelling Calls-to-Action


Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. not a lot of time for those big campaigns, huh? The good news is you don''t need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

Introducing The VerticalResponse Integrations Marketplace

Vertical Response

To do so, we launched the Integrations Marketplace , a hub displaying every VerticalResponse integration. We’re adding integrations on a regular basis, so check back often, or request the products or tools you use, and we’ll look into them! Should you need additional email verifications, VerticalResponse customers get a 10 percent discount. The best part?

Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year


Many of the marketing trends that look likely to continue through 2016, any of which can improve lead generation for your clients, include: 2.0 Email Marketing – Great email marketing campaigns involve creating multi-stage, automated campaigns to generate and nurture leads and keep current customers coming back for more. But most are using at least a few. So why do it now?

10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

These kinds of techniques certainly have a place in your marketing tool belt. Buyers are much more likely to do a Google search to find and evaluate a firm than to check personal references. This has broadened the range of B2B marketing strategies at your disposal Today, staying competitive means taking full advantage of a wide spectrum of strategies.

16 Smart Resolutions for Better Marketing in 2013


Do you have a particular goal in mind that you weren't quite able to hit in 2012? We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Valuable content is the meat that attracts visitors and leads to your company. This resolution is especially relevant for 2013. Starting a new video series?

It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong. Some place the highest premium on loyalty and trust in a brand or product. It’s unfortunate, but a lot of brands these days are still guessing their way through their website design and e-commerce strategy. According to  Forrester Research , U.S.

7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)


As a marketer, tracking and analyzing data is an important part of the gig. In this post, we''re going to cover some of the most important metrics you should track on a weekly basis to help keep you more agile. You''re more likely to get a higher view count if you picked a topic your audience liked and wanted to share. Why is a large social reach valuable?

The Winning Formula for Sustainable Lead Generation


Even when things seem to be chugging along smoothly, most marketers and business owners always have a dark cloud looming over their heads. That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. Converting traffic into leads.