| |  A/B + Facebook + Landing Page + Lead | 55 articles |
| Page 1 of 1 | Previous | Next | LOOPFUSE JUNE 1, 2012  The Path to Landing Page Genius [Video] We had a great time this week with the smart folks at on-line marketing agency Clever Zebo doing a webinar on landing pages including digging into what makes a great one, things to consider, and some great A/B testing examples. Josh & I created a summary of our discussion as a follow up and we wanted to share it with everyone! | MARKETING GENIUS BLOG JUNE 23, 2010 Email Testing 101: Landing Page Design In the previous introductory post about Email Testing we talked about lots of different aspects that could be optimized, from subject line to landing page. landing page is a dedicated page you send people to, rather than sending them to an existing web page. Landing page testing deserves more attention than it currently gets, because a simple change to the landing page can increase conversion dramatically. Why Landing Page Testing? How To Optimize a Landing Page? Tweet This! | | | | | |
| | | HUBSPOT MARCH 6, 2012 The 7-Point Checklist for Powerful Landing Page Copy Whether writing blog posts, drafting lead nurturing emails, or shooting videos for their YouTube channel, successful inbound marketers are master content creators. But when you think about landing pages, most people jump to conversions. What's the page's bounce rate? But writing effective landing page copy is a little different than writing, say, a blog post. There are some landing page copywriting nuances that, though seemingly minor, have a huge impact on conversions. of your landing page copy. So what? | HUBSPOT APRIL 11, 2013  7 Key Design Tips for High-Converting Landing Pages [+ Free Templates] 'Here''s some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15 , according to our 2012 Marketing Benchmarks Report. Here''s some more food for thought: According to MarketingSherpa''s Landing Page Optimization Benchmarks Report , layout is a major factor in website performance. | MODERN B2B MARKETING MAY 30, 2010 5 Ways to Give Your B2B Marketing Strategy a Makeover Doesn’t your B2B marketing strategy deserve a makeover? If your B2B marketing strategy is heavily concentrated in one channel, or marketing efforts are completely siloed, it may be time to consider a more holistic, comprehensive strategy. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. Take lead management to the next level. | | | | | | | |
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PAUL GILLIN | WEDNESDAY, JANUARY 25, 2012  Five Facebook Tips for Small Businesses
But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. Tip #3: Keep it simple. MORE >> -
HUBSPOT | FRIDAY, DECEMBER 23, 2011  The Winning Formula for Sustainable Lead Generation
Even when things seem to be chugging along smoothly, most marketers and business owners always have a dark cloud looming over their heads. That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success? Converting traffic into leads. Analyzing the effectiveness of your lead generation. lead goals. MORE >> -
HUBSPOT | THURSDAY, DECEMBER 29, 2011  Facebook Launches Customized Calls-to-Action for Apps
Calls-to-action and social media are two crucial components of your inbound lead generation efforts. So it only makes sense that you would want to combine the power of killer calls-to-action and your bourgeoning Facebook presence to supercharge that effort. If you're a HubSpot customer, you've been able to use the Facebook Welcome app or the Social Landing Pages app to turn likes into leads. Starting in January, Facebook will let you convert more leads on the social network when they begin approving actions other than just "Like" for apps. MORE >> -
FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010  5 Ideas and More to Improve B2B Marketing Strategy
In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement. Website and email analytics give a clear view into whether or not you are providing the information or solutions that customers need. When it comes to landing pages, test, test, test. Testing is key to creating relevant and optimized landing pages. Take lead management to the next level. Lead management isn’t simply about lead nurturing and lead scoring. MORE >> -
DIANNA HUFF - B2B MARCOM | MONDAY, MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website
Tweet Is your company website not doing its job — i.e. generating leads and sales? If you’re using social media, add social media icons to each page of your site to make it easy for people to follow you. If you’ve been quoted in the media, add media logos to your home page to boost your brand and image. Enter your URL here and on the results page, scroll down to the “Download times&# section. If it is, the rest of the page gives tips as to why. Add your phone number on all of your web pages, in text, not an image. Design. MORE >>
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