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Marketers: Beware of These B2B Display Advertising Mistakes

Zoominfo

Although B2B display advertising isn’t an exact science, enough experimentation can teach you valuable tricks of the trade. Top Display Advertising Targeting Mistakes Getting your audience right is paramount to increasing conversion rates and spending efficiently. Yet marketers often struggle with this crucial step.

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Too many features that go unused and a cost that businesses just can’t justify. Optimizely is the granddaddy of A/B testing.

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Best Display Advertising Campaign of 2020

Bannerflow

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Finding the Best Display Campaign of 2020. ATG’s emotive and sleek display campaign uses video to show a different angle to the world of horse racing.

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6 Key Strategies For Great Entertainment Display Campaigns

Bannerflow

The Entertainment industry is progressing towards using more advanced forms of display advertising. In this article we suggest the following strategies to help your brand create its best ever entertainment focused display ads: Increase consistent ad production via automation. Use real-time technology in your display campaigns.

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8 Ways Display Advertising Can Help Travel Advertisers

Bannerflow

And display advertising could be just the key to success! 8 issues that display ads can overcome in travel advertising. So just how can display advertising help travel marketers who are currently scoping out plans and pulling together campaign ideas? Indeed, travel ad spend in 2020 plummeted by 60%. Unused assets?

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How to use the UA 360 features available in GA4

Martech

Q: What features from 360 did you put in GA4? Q: What features from 360 did you put in GA4? A: When building out the feature roadmap, we determined that some of the features that were previously only available to our 360 customers, would be beneficial to our standard Google Analytics customers. GMP Integrations.

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How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

Hubspot

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next. How to A/B Test Your Pricing.

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