Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. 11 Tips to Help You Cultivate a Data-Driven Marketing Team. It highlights important questions you should ask potential analytics providers ( including HubSpot! What is your average landing page conversion rate?

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Work Management Marketing Management Planning Advertising Benchmark 100

Hubspot

FEBRUARY 7, 2017

While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing. Revenue growth! Customer acquisition! Leads goals! The list goes on.

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Process Ad Building Wiki Landing Pages 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. And in this post, we'll give you 11 tips to help you cultivate an entire team's worth of data-driven marketers. At least, that's how a lot of marketers feel. But if you're fearful of data, you're not alone.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

OCTOBER 17, 2018

They experiment and experiment until they find something that multiplies growth by 10, 20, or 40x, instead of doing large projects that increase conversions in small increments. Think about it -- have you ever A/B tested a subject line in an email? That conversion rate optimization (CRO) is a major component of growth hacking.

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Resources Lead Ranking Marketing Automation Services Lead Scoring 96

B2B Marketing Zone Posts

DECEMBER 1, 2010

Published by Hubspot, May 2010. 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? The following are the top items from featured sources based on social signals. Maybe so, maybe not.

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Enterprise Management B2B Marketing Work Management Marketing Management 40

Convert

MAY 9, 2023

I’ve consulted for several clients as well as run experiments at HubSpot and Workato. While no two companies and their cultures are the same, I’ve come across a few “soft skills” that will help you build the case for experimentation and conversion rate optimization at your company. Some tips that I’ll cover include: 1.

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Buy Lead Ranking Budget Programs Tips 64

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. Image source.

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Optimization Conversion Multivariate analysis Tips 96