At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. It can give you quite a headache, and frankly, it can get pretty overwhelming at times. That's a whole lot of concern right there. When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. before making a purchase. share it! MORE >>

While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. But surely there must be more you can do to boost your website's conversion potential, even after you've got all the conversion basics down pat. Tips to Improve Your Website Conversions. This third-party validation can be a very powerful motivator for your site visitors' and prospects' actions. right? Easy!). MORE >>

Marketing content creators have a lot of potential content assets at their disposal. But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. This can depend on a number of factors, from the results your competitors are achieving, to benchmarks in your industry, to how each piece of content is being used in your marketing program. Conversion Rate: This metric provides insight into the percentage of visitors that turned into conversions/submissions. MORE >>

So as a marketer, that's why it's your job to create an experience that makes your prospects feel like you're speaking to their specific needs and offering them a product or services that adds value to their lives. For the marketing team at HubSpot, for example, it's important for us to know the size of contact's business, because the marketing challenges of a 5-person company are much different than those of a 5,000-person company. At HubSpot, we like to use the phrase "segment of one" to describe ideal targeting. Use a real reply-to email address. MORE >>

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. What can you do to give it a little boost? MORE >>