How to Optimize Your Promotion Channels & Increase Conversion Rates
JULY 12, 2016
Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot. . With more and more companies straying away from their dependencies on email – including us at HubSpot – it’s important to consider how you can optimize your current channels as well as the content itself. Here are some quick wins to increase conversion rates on your promotion channels. 1. Social.
7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
FEBRUARY 25, 2014
At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your conversion pages. It had more than triple the click-through rate as CTA #2.
5 Simple Ways to Optimize Your Website for Lead Generation
MAY 25, 2015
Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Instead, marketers and designs need to take a more strategic approach. To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process.
7 Real Marketing Interview Questions From HubSpot's CMO
JANUARY 8, 2013
Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. Now, I've held off from publishing these for a long time because I think great hiring is a key ingredient in my secret sauce, but the desire to do great inbound marketing by sharing tips with the community and demonstrating thought leadership has finally won out, so have at 'em.
15 Tips for Creating Great Blog Landing Pages that Convert
JULY 8, 2013
If they convert fairly well, implementing a few tips can help you squeeze even more benefits from them. But if they don’t do a good job of guiding visitors into your sales funnel, it’s time for some serious conversion rate optimization. To help you get started creating landing pages that work, we’ve collected the top 15 tips from conversion experts around the web.
17 (of the) Best Email Marketing Guides of 2011
FEBRUARY 27, 2012
As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. Email messages generate 15 to 20 times the response rate of traditional paper direct mail—while costing much less and being more environmentally friendly. What are the most effective tactics for growing a relevant opt-in subscriber list? Email Marketing Tips & Tactics.
5 Small Tweaks to Help You Generate More Leads
AUGUST 7, 2015
97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. For starters, take comfort in knowing that it's not easy trying to create engaging, inspiring, educational content at a high frequency while attempting to balance the rest of your day-to-day responsibilities. In doing so, we learned a lot.
How To Build Landing Pages That Convert
JUNE 15, 2016
Though anyone can create a landing page, not everyone can do it well. Approximately 96% of the people who arrive at your website are not ready to buy just yet – so a targeted landing page is essential to building a positive experience and helping prospective customers find what they need. home page isn’t a landing page. Have a strong CTA (and test often).
The Right Way to Answer a Work Email
APRIL 14, 2014
Diana: Several reasons: We ran A/B tests that determined that removing both the top nav and social share buttons increase conversion rates. Adding the social share button module increases page load times, decreasing conversion rates as well. Joe: This is how you answer a question! We should make this email exchange a blog post. So don''t try.
Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
JANUARY 22, 2015
Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? Marketers can be evaluated to a great degree by looking at how they present themselves to the world in writing during the job pursuit. Here are seven red flags to watch for when looking at candidate resumes for your marketing team. 1. Missing metrics.
The Beginner’s Guide to Content Experiments
MAY 31, 2016
In a study from HubSpot , one marketer managed to double the amount of monthly leads from the blog by optimizing old posts. That’s a lot of new leads. Conversion Rate Optimization or CRO is the future of marketing and can be implemented across all channels. Take a moment to thoughtfully come up with the objective for your experiment. Double.
7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
MARCH 14, 2014
As a marketer, tracking and analyzing data is an important part of the gig. In this post, we''re going to cover some of the most important metrics you should track on a weekly basis to help keep you more agile. You''re more likely to get a higher view count if you picked a topic your audience liked and wanted to share. Want an extra tip? Where do you begin?
How to Create a Fantastic Email Newsletter [Checklist]
MARCH 7, 2014
Sending an email newsletter requires juggling a lot of moving pieces. Inspired by an old post from HubSpot Academy Leader, Mark Kilens , we pulled together a completely updated and comprehensive checklist for anyone looking to send an email newsletter. Once you have a goal for your newsletter, you''ll have to find content for it. Subject lines are a little trickier.
How to Convert Casual Blog Visitors Into Dedicated Subscribers
OCTOBER 11, 2012
You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat. Enter the concept of 'blog marketing,' which refers to implementing a marketing strategy to grow and scale the impact of your blog. Tip: Optimize Your Landing Page.
10 Stops to Take on the Road to Lead-Generating Landing Pages [INFOGRAPHIC]
AUGUST 2, 2012
If you’ve ever wondered how to build a landing page that converts , or even why you should be using them, you’re in the right place. Today you’ll learn tons of great landing page tips, and get to go on a road trip at the same time. We'll take you on a trip across the U.S., Time for a little recap. Then compare this with a page that only has one.
The Business Blogger's Ultimate Guide to Mastering Lead Generation
OCTOBER 19, 2012
Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. Remember: relevancy increases conversion rates! link] ).
How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
SEPTEMBER 30, 2015
Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. If you can't quantify the value of content marketing, they won't see it as a worthwhile investment. Intuitively, this isn’t a surprise. Track and Report on Conversions.
The Top 8 Priorities for Any One-Man Marketing Team
APRIL 5, 2013
You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day -- but that''s not how real life works. Especially for a small business. Think of your marketing like a road trip -- you wouldn’t start driving until you’ve found your destination, and mapped out the most effective route to get there.
How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
APRIL 21, 2014
As a marketer, you''re an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out. So how is a marketer to juggle all this on top of meetings, monthly reporting, hiring (or lack thereof), and somehow manage to get home in time for dinner? could keep going, but you get the picture.
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. For someone to covert on one of these offerings, they need to complete a 13-field form on a landing page. Not so great on a mobile-first platform.
The Complete Checklist for Creating Compelling Calls-to-Action
OCTOBER 24, 2013
Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. not a lot of time for those big campaigns, huh? The good news is you don''t need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.
16 Smart Resolutions for Better Marketing in 2013
DECEMBER 31, 2012
Do you have a particular goal in mind that you weren't quite able to hit in 2012? If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. This resolution is especially relevant for 2013. Starting a new video series?
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 10) Buyer Persona.
How 7 Experts Solve Their Most Painful Email Marketing Problems
JUNE 12, 2013
Planning email marketing campaigns can be, well, a pain. And what happens when you have more emails on your plate than you can manage? I''d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out. Just buy a new email list and send them the same message you sent last week!". confidence.
6 Brilliant Tips to Boost Blog Conversion
NOVEMBER 22, 2011
Smart business bloggers understand that conversion rate is a very important metric for measuring the success of blogging efforts. Sure, traffic and leads are great, but understanding the correlation between the two is a very powerful thing. So if you're consistently tracking your blog's key success metrics, what do you do when you notice a conversion rate decline?
87 New (Really) Marketing Automation Stats
JANUARY 5, 2015
This is a January 2015 update to the original April 2014 post. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. It’s from 2009.
Why Marketing ROI is Never a Guarantee
MARCH 16, 2016
In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. And by no means is the concern misdirected- any business with a focus on growth or profitability can’t just blindly spend its resources. What To Do If A Marketing Agency Guarantees ROI.
70 New (Really) Marketing Automation Stats
APRIL 8, 2014
Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Am I saying that a little age makes data irrelevant? Email to a friend (58%).
How to Cultivate a Data-Driven Marketing Team
SEPTEMBER 13, 2012
At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. It can give you quite a headache, and frankly, it can get pretty overwhelming at times. share it!
6 Email Tests That Matter More Than Your Subject Line
DECEMBER 26, 2012
A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Whether you're testing two ebooks against each other, or an ebook versus a webinar, this test is bound to get you better results overall. So don't think of your email in a vacuum. The right?
9 Chances for Website Conversion Optimization You Don't Want to Miss
AUGUST 22, 2012
While your website is definitely no one-trick pony, when it comes to its role as an inbound marketing tool, its ability to drive conversions -- both in terms of net new lead generation and reconversions -- is definitely one of its bragging rights. But surely there must be more you can do to boost your website's conversion potential, even after you've got all the conversion basics down pat.
11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing
AUGUST 30, 2012
Asking these types of questions will help you paint a clearer picture of your target customer -- what marketers like to call their " buyer persona " -- which will help you make smarter marketing decisions that always cater to the needs of your target customer. 11 Ways to Use Personas to Be a Better Marketer. 1) Write blog content that reads like their favorite how-to magazine. HEYYY!
11 Great Ways to 'Get Personal' in Your Email Marketing
JUNE 11, 2012
So as a marketer, that's why it's your job to create an experience that makes your prospects feel like you're speaking to their specific needs and offering them a product or services that adds value to their lives. At HubSpot, we like to use the phrase "segment of one" to describe ideal targeting. Remember, nobody like feeling like a "lead." Before You Email. 1.
9 Critical Components for Optimized Marketing Emails
AUGUST 9, 2013
As a marketer, email marketing should be one of your favorite tools. Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) also be used as a channel for generating leads. Let’s take a look at each one. 1) Subject Line. Another tip for optimizing your subject lines is to personalize them.