a-b long-tail 
Tiecas
MARCH 21, 2024
Sales & Marketing Alignment: As mentioned earlier about my conversations with manufacturers, the “more leads” cry is often a misdiagnosis. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. But I’m not just another marketing consultant.
Hinge Marketing
SEPTEMBER 30, 2015
In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Content marketing is red-hot. Not because it's a passing fad, but because it works. Executives are all about the data and cold hard facts. So, what are some of these metrics that you can bring to your team?
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Hubspot
NOVEMBER 17, 2011
But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?
Adobe Experience Cloud Blog
MAY 12, 2016
One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.
Convert
MAY 12, 2022
The first step to improving conversions is understanding what drives your customers to purchase. We’ll show you how to use that to improve your conversions no matter what aspect of your Shopify store you’re trying to optimize. Page speed can kill your conversion rates if you’re not careful. People buy based on emotions.
Valasys
AUGUST 19, 2019
Most brands still confuse content marketing with campaign & suppose that there exists a stop date, whereas they need to define & act upon the long & short term goals associated with their content marketing endeavors. The market can be desirably segmented by the brands to target their most relevant personas.
Optinmonster
MARCH 19, 2024
Headline Analyzers Headline Generators Headline Research Tools Headline A/B Testing Tools Bonus: Free Headline Resources Headline Analyzers If you’re a marketer, you might already be creating headlines for your marketing campaigns. Do you struggle to come up with headlines that make people click? And it’s free to use!
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