Convert

MAY 31, 2022

When you look at your creative product positioning through the lens of something as rigorous and tangible as A/B testing, you can demystify creative product positioning and no longer wonder if your audience is “buying” what you’re selling. Say “hello” to the experts who’ve made this guide possible. Rishi Rawat. Eden Bidani. Lorenzo Carerri.

Product 52

Product Best Practices Work Management Paid Search Agency 52

Hubspot

APRIL 19, 2012

There's a call-to-action that is so amazing every visitor is going to click on it (congratulations, your CTA has a great click-through rate!) , but when they get to your landing page, they abandon because they realize they've been duped (congratulations, this exercise was a tremendous waste of you and your visitors' time!).

Landing Pages 28

Landing Pages Privacy Policies Privacy Burn Rate 28

Moz

DECEMBER 14, 2020

But challenging times come for us all, and when they do, focus on these few areas first. Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. So what can we learn from this year as we move forward? Evolving and finding opportunities.

Paid Content 58

Paid Content Top of Funnel Landing Pages Peer-to-peer 58

Hubspot

APRIL 13, 2012

Do we round up Don Draper and set up an expensive, time-intensive focus group behind two way mirrors? Walk through hypothetical conversations with each of those groups, and document all of the questions you'd like to ask before beginning your research. 3) Find the right group of people for your market research.

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Single Grain

DECEMBER 5, 2023

AI’s list of uses for marketing is constantly expanding, but the main categories we’ve seen are: Customer segmentation and targeting: AI algorithms can analyze vast amounts of customer data to identify patterns and trends, allowing marketers to segment their target audience into more focused groups. What Is AI Marketing?

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Unbounce

OCTOBER 1, 2018

Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities— you risk making decisions for your website traffic using only gut feel. Image source.

Optimization 96

Optimization Conversion Multivariate analysis Tips 96

Albacross

JULY 2, 2018

And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x For more advanced tips and tricks, check out Neil Patel’s guide here. Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. more traffic than those which blog 0 to 4 times per month. Image source.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40