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Six Tips for Using A/B Testing to Transform Your Marketing Messaging

Trade Press Services Newsletter

A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive desired outcomes. It can be used to evaluate anything from email copy to website content. What Is A/B Testing? In an A/B test, two versions of the same asset are randomly shown to different groups.

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Or you want $Y in revenue by the end of the year.

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Optimizely Alternatives: A/B Testing Platforms to Consider for 2021

Convert

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. In addition, EpiServer, a content management company, has recently acquired Optimizely.

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How to Create a Customer Journey Map That Works in 30 Minutes (Free Template)

Unbounce

To help you start that long-delayed project, we’ll break down what a customer journey map is, walk through why it matters, and help you make your own in less than 30 minutes with our handy, free template. We typically don’t go straight from point A to point B when buying: We waver back and forth. What Is a Customer Journey Map?

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3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Litmus

We even include a free template to help you evaluate vendors! It’s times like these that having a documented content strategy is extremely handy. Driving more organic traffic to your site. Converting traffic to leads. Getting more eyes on your content. Statistics show that automated emails have a 70.5%

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Email Marketing Infographic Best Practices for 2021

SendX

If you use images in your content then you will get at least 94% more views. Besides, take a look at social media, almost all contents are visual there. Or when you see so many illustrations with visual contents like images & videos, isn’t it even better? Visual content can be easily digested by your audience.

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A/B Testing on Shopify: Top Challenges & How to Overcome Them

Convert

A/B testing is the bane of existence for Shopify stores that want to scale. Most advice is oversimplified, making A/B testing out to be a magic pill that doesn’t require much foresight, is super easy to implement or a one-and-done affair. What is A/B Testing? This is what an A/B test looks like on the Convert Dashboard. “A”