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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Your Content Isn’t Hitting the Mark You have probably heard that content is king in the digital age. But you can’t just throw content out there and see what sticks. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations.

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How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

When it comes to content marketing, how do you know what to write about? The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. What is Content Gap Analysis? Why is Content Gap Analysis Important?

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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Find The Right (High Intent) Keywords .

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How to Measure Success in Content Distribution: Essential Metrics and KPIs

ClearVoice

This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. Or you want $Y in revenue by the end of the year.

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How to Integrate Your Unique Value Proposition into Your Content

Marketing Insider Group

You can do it through your online content. Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. We’ll show you how.

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How to Optimize Content for Generative AI

Convert

Collaborate with other (personal) brands on content creation, event hosting, giveaways, etc. Let’s try to figure this out! What are generative AI engines? Generative AI engines generate accurate and personalized answers to any search query. Back in 2020 , I was writing about Google as an answer engine versus a search engine.