ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 78

Hubspot Paid Search Agency Outreach Custom Publishing 78

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? These tips will help you streamline and harmonize your workflow and advance your goals.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

ATAK Interactive

JANUARY 17, 2020

For companies that use HubSpot, multiply that last sentence by 10x. Traditionally, HubSpot has marketed itself as a platform for inbound marketing. Create compelling content, publish it on your blog, schedule it on your social media channels, and watch as your inbox gets flooded with leads! In 2014, HubSpot added a CRM.

Hubspot 60

Hubspot Paid Search Agency Outreach Custom Publishing 60

Marketing Insider Group

AUGUST 10, 2021

Use A/B Testing (also known as split testing or bucket testing) to experiment with different CTAs. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Or are we engaging with well-nurtured leads who are ready for a demo? Then, it’s all about making it as strong as possible.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

RDIGS

JUNE 5, 2023

I found out from my B2B blunder, and to save other marketers from similar mistakes, I’ve put together a guide to building a tailored effective B2B email marketing tips & strategy. Email marketing was one of the top three marketing channels for HubSpot in 2023, according to more than 1200 global marketers. That is changing!

Email Marketing 52

Email Marketing B2B Marketing Work Management Tips 52

Only B2B

OCTOBER 18, 2023

In the ever-evolving digital landscape, the power of video content cannot be overstated. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators. Dailymotion, with its global reach, can provide an alternative platform for your content.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. And, of course, make your emails relevant. Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

BOP Design

SEPTEMBER 7, 2021

B2B, or B-to-B, or BtoB Marketing: General Stats. B2B buyers read more than 10 pieces of content before they make a decision to purchase. (99 Is Search Engine Optimization Still Relevant? SEO is very relevant for marketers. Source: HubSpot). Source: HubSpot). Source: HubSpot). Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Hubspot

FEBRUARY 16, 2022

Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers. If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). As a writer, I know all about the importance of great hooks.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

FunnelEnvy

DECEMBER 26, 2023

Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

AUGUST 5, 2015

Well, if that is the case then we should stop being stupid with our content marketing planning. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy. Sales, marketing and content creation have converged. Focus on creating content that customers want to read.

Planning 100

Planning Marketing Plans Content Marketing Tips 100

FunnelEnvy

FEBRUARY 19, 2024

For inspiration, HubSpot offers many examples of best practices for landing pages. Additional tips include: Regardless of the prospect phase, the best SaaS landing pages share some common attributes. A/B testing at all phases helps optimize page elements to improve conversion rates continuously. Showcase Solutions, Not Features.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Envy

SEPTEMBER 11, 2019

Here are some of our best tips to get you started. Promotion Only Matters if Your Content is Valuable. Information that's relevant to their concerns, communicates to them on their terms, and gives them something concrete to take away. As always, content starts with the personas. Best Practices for Ads on LinkedIn.

Linkedin 87

Linkedin Lead Ranking Cost per Lead Marketing Qualified Leads 87

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whether you’re new to email marketing or a seasoned pro, this post will provide you with actionable tips to improve your B2B lead generation efforts with email marketing.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Tiecas

MARCH 21, 2024

My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Your content needs to be technically sound, solution-oriented, and backed by data or proof points. But I’m not just another marketing consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Optinmonster

JANUARY 18, 2024

In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy. Here are a few tips to make your incentives more appealing to users: Offer new users a bonus for upgrading to a paid version. Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2%

Conversion Rate 93

Conversion Rate Conversion Examples Marketing Analytics Tools 93

ClearVoice

JULY 22, 2022

The copy is insightful and compelling, and you’ve made great use of visual content. Every piece of content should have a call to action (“CTA” in marketing speak). We should never let a piece of quality content run into a dead-end. High-quality content naturally earns traffic, backlinks, and social shares. Contact Sales.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Only B2B

AUGUST 21, 2023

Web scraping tools extract relevant information from websites, directories, and social media platforms. Must Read: Pro Tips To Build Your B2B Contact List On LinkedIn Essential Tools for Automated B2B List Building A. In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. But thankfully, marketing isn’t a lonely ride. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

JULY 7, 2023

The Importance of Data and Analytics in the Buyer’s Journey Developing a content strategy to align with your buyer’s journey can help you collect valuable data about your website visitors. You can then use this data to better inform your buyer’s journey and further improve your content strategy.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Strategic-IC

APRIL 30, 2018

Content promotion should form a substantial part of content strategies to achieve best reach, traffic and engagement. These tips can help you make the most of your promotion. Support Your Content Strategy With Great Content Promotion. Yet there’s more to content success than planning and production alone.

Promotion 48

Promotion Traffic Tips Adwords 48

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Only B2B

AUGUST 21, 2023

This personalized approach enhances the relevance of your message and increases the chances of securing appointments with decision-makers. In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. They save time and resources by narrowing the focus to prospects who are more likely to convert.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

SmartBug Media

SEPTEMBER 12, 2023

AI tools can improve your SEO strategy by helping you automate data analysis, pinpoint user behavior trends, and discern content optimization suggestions. These SEO and content solutions may even have capabilities that more AI-centric tools have yet to leverage, such as the ability to scrape the web in real time. We’ve got you covered.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

The ABM Agency

APRIL 21, 2023

Table of Contents: Understand Your Buyer Personas A. Identifying Key Decision-Makers & Influencers B. Identify Key Characteristics B. Identify High-Value Prospects B. Identify Key Performance Metrics B. Conduct A/B Testing D. Monitor Key Performance Indicators (KPIs) B. Conduct Regular Reviews C.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Pro Tip: Go Interactive. Instead, try embedding interactive content on your website to keep your audience engaged and lure them to give up their contact information. Well, you’re not alone. How, you might ask?

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

MARCH 27, 2023

When we think about online selling, we usually think about selling products like clothing or electronics. But, it's advantageous for businesses to sell services online, especially now, when a plethora of services can be offered virtually. Below, we outline each step and provide examples. Or just a limited selection to start?

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Predictive Response

AUGUST 15, 2022

Hubspot has reported that there are 4 billion email users to date in 2022. You can share news tips and updates on your product, service, or nonprofit. So the message in the newsletter should be relevant to the current topics and maybe animal-related events in your area. Does your business need an Email Newsletter?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

ClearVoice

JULY 14, 2023

Create personalized content: Segmentation enables marketers to divide their customer databases into different groups with similar characteristics. This way, they can deliver personalized content that meets each customer’s unique needs. The email open, however, isn’t everything. It simply gets your foot in the door.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Additionally, they'll appreciate the value you've provided them.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. The Best Marketing Blogs of 2015. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Optinmonster

JANUARY 18, 2024

In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy. Here are a few tips to make your incentives more appealing to users: Offer new users a bonus for upgrading to a paid version. Does your SaaS business have a free trial marketing strategy? According to recent research, 51.2%

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Brandpoint

APRIL 8, 2019

Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. These leads are ready for you to curate content for them on a regular basis. However, this doesn’t mean that you should just link to a couple blog posts, include a CTA for gated content and call it a day. How regularly?

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Hubspot

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. Your video is being judged on its content, presentation, production quality, style, and the valuable information it provides.

Video Marketing 78

Video Marketing Product Tips Lock-In 78

SmartBug Media

JULY 9, 2021

Here are 7 tips that can help. As you write your content, you keep personas in mind, and the same practice should be done for your CTA. In a nutshell, by creating smart CTAs, your CTA content changes based on the person viewing it. In a nutshell, by creating smart CTAs, your CTA content changes based on the person viewing it.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot. So, here’s a quick refresher for how to think about your next video marketing strategy — and how to make it relevant in an ever-changing world.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59