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Content Marketing KPIs for Your Content Strategy

ClearVoice

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy.

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How to plan the digital engagement of your content marketing strategy

Tomorrow People

Having well designed content isn’t good enough. You need to have an excellent digital content distribution strategy and your marketing agency has the experts who can help. But just as design isn’t art and content isn’t literature, digital isn’t mass advertising. Share your content marketing findings early. The A/B Split.

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PathFactory is a Market Leader (Again) on G2

PathFactory

PathFactory helps marketers deliver relevant content experiences at scale, while tapping into a wealth of engagement data through AI-powered content intelligence. Because PathFactory plays nicely with tools like Oracle Eloqua, Marketo, HubSpot, Drift and Salesforce, it’s easy to integrate into your existing martech stack.

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The 10 most fascinating people in B2B marketing in 2017

Biznology

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. The payoff?

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Why Predictive Orchestration Is the Future of ABM

Content4Demand

By Tyler Heuple, Digital Content Specialist at Triblio It’s better to know your next step than step where you don’t know. The wheels are turning, the gears are shifting and the engine is delivering a pleasantly consistent experience from point A to B. . But we know it’s a shot in the dark. But it doesn’t have to be that way.

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How to increase your conversion rate in email marketing

Conversica

Before you start sending messages at scale, segment the leads in your database to organize them by categories such as lead source, content downloaded, industry, or size of company. These categories will help you cater your content so that email recipients will be more receptive to your messaging. Segmentation. Expected and readable.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

b) Optimum Email Deliverability. The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.