Act-On

DECEMBER 7, 2023

In the context of marketing automation, watch out for tools that require fancy, expensive consultants to run them. When you need a team of expensive consultants to implement marketing automation, your TCO is in trouble. Sound familiar? Yep, it’s time to switch. But switching can seem like a daunting task. Feel stuck in the 90s?

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Fast forward to today, and it’s a whole new ball game. So, what is your website UX like?

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

Salesforce Marketing Cloud

AUGUST 21, 2023

In the next two to five years, generative AI will help create content quickly — in the form of text, video, and images. It can also create multiple variations of this content and speed up A/B testing to target different customer groups. My A/B testing improved 10x using generative AI in my email marketing. If so, how?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Launch Marketing

SEPTEMBER 13, 2023

Read on to uncover the secrets to giving your PPC efforts a boosted conversion rate and the rocket fuel needed to drive more leads for sales. Tailor Landing Pages to Align with Ads First impressions are everything. You wouldn’t invite guests to your home and lead them to an unfinished room. Enter long-tail keywords. How do you improve it?

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Marketing Insider Group

JUNE 12, 2023

Image Source Key Takeaways: Remarkable content helps people and moves them to action. A reader later calculated that the average mark was a surprising B-. Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. The best content is actionable and emotional.

Content 233

Content Act-On Viral Marketing Fulfillment 233

Martech

DECEMBER 13, 2023

He is now president of The Krehbiel Group, a digital consultancy that solves technology, strategy, operations and process problems for publishers. Click here to take the survey Q: Now you’re a consultant. In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length.

SME 107

SME Custom Publishing Customer Surveys Landing Pages 107

Marketing Insider Group

NOVEMBER 16, 2020

That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. The MarTech landscape is growing as more organizations realize the value of marketing technology, but what tools are the most important for driving sales? Let’s find out. Image: Criteo.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Leading Results Rambings

OCTOBER 22, 2013

If this situation feels at all familiar, a small business marketing consultant can help. a small business marketing consulting firm will help you do more than just figure out how to get a few specific things done. How Can a Small Business Marketing Consultant Help? Then, in a blink of an eye, it all changed.

Small Business Marketing 74

Small Business Marketing Consulting B to B Work Management 74

Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. Here are some areas where marketing can help: Identifying Watering Holes. The obvious answer would be the sales team. They’re the ones selling.

Buyer Personas 174

Buyer Personas Paid Search Agency Social Media Training 174

Marketing Insider Group

MARCH 11, 2024

Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression. Make a video.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. It’s A/B testing, reporting, interacting with audience members and more.” Nelnet is a student loan servicing company—but they’re so much more than that. The big misconception about social is that it’s easy.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

Launch Marketing

MAY 25, 2022

To help optimize your social media posts to improve search engine performance, check out these three strategies. For example, you might write a post that says “Looking for more ways to A/B test? The second post focuses on the keywords “A/B testing” and “B2B tech.” Utilize Relevant Keywords in Posts. Have you tried these tactics?”

Social Media 125

Social Media Optimization Media Keywords 125

Marketing Insider Group

JUNE 23, 2021

B usinesses are adding video production to their marketing strategy at an ever-increasing rate. These timeless tips will help ensure you produce a professional video without spending a fortune. These timeless tips will help ensure you produce a professional video without spending a fortune. You probably do this yourself.

Storytelling 330

Storytelling Video Marketing Product Tips 330

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). More education beyond the technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). More education beyond the technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Launch Marketing

MARCH 6, 2024

While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ? Understanding the diverse spectrum of personalities is essential.

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Convince & Convert

JANUARY 31, 2024

These tips will help you streamline and harmonize your workflow and advance your goals. Here are some tips to make a plan: Build a content calendar : Your content calendar will help you outline what content you will create and where and when it will be published. Managing multiple marketing projects on social media can be challenging.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Marketing Insider Group

MARCH 29, 2023

This helps to build connection and trust — and ultimately, loyal customer relationships. Brand authenticity matters, and brand storytelling can help you communicate new and innovative ideas to your audience. He looked for the best in his players, and he helped them see it for themselves. Because of empathy.

Storytelling 229

Storytelling Brand Identity Branding Paid Search Agency 229

SmartBug Media

JUNE 7, 2023

Conversion rate optimization means achieving the best possible ratio of website visitors who take a desired action, such as making a purchase or scheduling a consultation. You know your brand’s website like the back of your hand, but do you know what experience your website delivers to visitors? How Does Conversion Rate Optimization Work?

Conversion Rate 98

Conversion Rate Optimization Conversion Design 98

Launch Marketing

JULY 13, 2022

To discover what works best, it is important to conduct A/B testing. Here again, A/B testing can help determine what works best for your audience. Also, following these best practices will help increase open rates and overall engagement. This helps it stand out when someone scrolls through their inbox.

Email Marketing 125

Email Marketing CAN-SPAM Click Rate Open Rate 125

Marketing Insider Group

JANUARY 14, 2021

Landing page builders can help you to design well-converting landing pages as well as testing and optimizing them. Landing page builders can help you to design well-converting landing pages as well as testing and optimizing them. Landing Page A/B Testing. Key Takeaways. What is a Landing Page? Source: [link].

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Webbiquity

JUNE 7, 2022

For example, people aged 18 to 49 mainly use video chat, and this metric alone can help you understand who you’re talking to and how. As much as you want to be helpful, provide meaningful information, or be casual while talking to potential customers, it’s always helpful to remind them why they’re here. Here’s what you can do.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Martech

APRIL 25, 2024

“It’s always use-case driven and we all need that reminder even if we know it,” said Milton Hwang , a strategic consultant and program leader for Kellogg’s Graduate School of Management. Company A bought Company B for a reason. Another place where knowing the vendor landscape is helpful. Look out for promises.

Work Management 55

Work Management Marketing Management Marketo Paid Search Agency 55

Launch Marketing

JUNE 28, 2023

When building your ad campaign content, you’ll want to produce different ad variations to A/B test specific elements. A/B testing should be an ongoing process as you continue to adjust your ads to see what is working and what is not. Contact us today or request a free marketing consultation!

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

The Point

MARCH 23, 2023

Whereas simple A/B testing, by comparison, is more often a “one-off” exercise of finite scope (Headline A vs. Headline B), CRO involves a series of modifications that are rolled out and tested in sequence. CRO isn’t a new concept, but traditionally has been more often the province of Web teams and SEO specialists. Introduce new ideas.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Tiecas

MARCH 21, 2024

My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant. My team and I helped a mid-sized valve manufacturer increase leads by 31% by rewriting and revamping their product-centric content to address engineers’ real-world challenges. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

FEBRUARY 14, 2023

The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. So, how do you do it?

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Even Facebook asks for her help.” But thankfully, marketing isn’t a lonely ride.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

MAY 16, 2023

They can help you write faster, they can improve SEO in fact.” “They can help you write faster, they can improve SEO in fact.” They can also help writers get started when all they’re staring at is a blank page. They’re good for refining texts and creating some A/B versions of texts,” Brearton said.

Marketing AI 127

Marketing AI Planning Paid Search Agency Work Management 127

chiefmartech

FEBRUARY 6, 2017

Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, For the past 15 years, I have operated a consultancy focused on driving martech efforts and promoting products to marketers. promoted from within.

Consulting 40

Consulting Marketing Proposals Ideal Customer Profiles Work Management 40

Only B2B

AUGUST 21, 2023

Moreover, they position the sales team as consultants, offering valuable insights and solutions tailored to the prospect’s needs. In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. They save time and resources by narrowing the focus to prospects who are more likely to convert.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Launch Marketing

JANUARY 26, 2022

If you need help setting up your conversion tracking check out the following resources: Google AdWords – Conversion Tracking Bing Ads – Universal Event Tracking. Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations.

Paid Search Agency 118

Paid Search Agency Campaigns Webinar Metrics Privacy Policies 118

BenchmarkONE

JUNE 22, 2022

Simon Sinek — motivational speaker and marketing consultant — once said, “ People don’t buy what you do, they buy why you do it.” Customers respond well to personalized marketing , and there are a ton of tools out there that can help you tailor each message you send to the right recipient. Assuming Your Audience is Everyone.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Marketing Automation Services Open Rate 78

Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies. That’s the essence of Account-Based Marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Biznology

JANUARY 18, 2022

Let’s call them Jerk Boss A and Jerk Boss B. Both were men with oversize egos that you couldn’t help but trip over in your daily tasks. It didn’t help that one of my direct reports was really working for Boss A as a spy: meaning he was telling my boss what I was doing wrong and other comments that I had about the boss.

Ideal Customer Profiles 104

Ideal Customer Profiles Work Management Conference Customer Satisfaction 104

Engagio

OCTOBER 30, 2023

AI for the win A recent study by Harvard Business School found that Boston Consulting Group (BCG) consultants using ChatGPT-4 significantly outperformed those who did not across 18 real-world tasks. The study found that the BCG consultants using AI completed 12.2% more tasks while doing it 25.1%

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62