Hubspot

AUGUST 13, 2014

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.). Navigation vs. No Navigation. Images and Video.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Hubspot

DECEMBER 23, 2019

Graham Mudd, Facebook's Director of Ads Product Marketing, estimates that up to 40% of Facebook video ads fail to communicate when the sound isn't on. Notably, video production is usually based on a script. In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos.

Paid Content 100

Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels. The State of Video Content.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. But wrangling together all that data -- and then properly analyzing it ?

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

AUGUST 20, 2018

Depending on your product, industry, and audience, you can’t always target general “happiness.” What does it mean to do something “like a girl”? This is the question Always asks in its empowering 2014 #LikeAGirl campaign , which sought to exploit and forever bury the term “.like like a girl”. They’re more descriptive of your state of mind.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Convert

JANUARY 31, 2022

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. Where lies the opportunity for optimization? How to Extract Maximum Insights From an A/B Testing Example.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Hubspot

OCTOBER 27, 2016

Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. Over one billion active users engage on Facebook every day, which represents a tremendous opportunity for advertisers to leverage their content in front of potential customers. don’t] love our content.

Facebook 28

Facebook Cost per Acquisition Advertisements Advertising 28

Hubspot

MARCH 4, 2014

We could talk for days about the most critical components of an optimized email , common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. 1) Clickthrough Rate. There''s a lot to say when it comes to how to do email marketing well. Is it to grow my subscriber database?

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

JANUARY 14, 2013

A flair for your product or service is a plus, but it shouldn't necessarily be a deal breaker. Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Optinmonster

NOVEMBER 22, 2023

Optimize Your Subject Lines 2. Use A/B and Split Testing 17. Great email copywriters optimize every part of their email messages. Recipients immediately know that if they open these emails, they’ll see a special offer or product launch announcement. Do you want to improve your email copywriting and make more sales?

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. The content highlights weaknesses in the company''s products/services/vision/mission. Am I right, or am I right?

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

FEBRUARY 19, 2013

When you think about your marketing funnel, how do you think about the work you do to optimize it? Minimizing breaks in the chain meant figuring out what worked on a high level, and optimizing our marketing to make it more appealing to our audience as a whole. First, a Brief History of Data-Driven Online Marketing.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). 1) Abide by CAN-SPAM rules.

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

MAY 6, 2021

Savvy marketers know it's rare to reel in customers at the first encounter with a brand. Winning people over takes time, thoughtful touchpoints, and a whole lot of trust. Fortunately, there's a strategy that includes all of these and more. The focus is to bring in buyers and turn them into loyal brand advocates. Let's jump in. Congratulations!

Top of Funnel 101

Top of Funnel Work Management Paid Search Agency Marketing Management 101

Hubspot

NOVEMBER 14, 2014

But in conversion optimization, examples are especially hard to come across. Below are nine fascinating case studies to inspire your next conversion optimization test. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts. The result?

Conversion Rate 28

Conversion Rate Optimization Conversion Landing Pages 28

Hubspot

SEPTEMBER 16, 2015

In this post, we'll break down the most important metrics for eight common roles: email marketing managers, blog managers, sales enablement managers, social media managers, product marketing managers, conversion/optimization managers, campaign managers, and sales managers. Clickthrough Rate. Let's get started. 2) Blog Manager.

Top of Funnel 28

Top of Funnel Clickthrough Work Management Planning 28

Hubspot

JUNE 12, 2013

Pain: Generating the Necessary Clickthrough and Open Rates to Meet Conversion Goals. There''s a variety of data around specific trigger words and character counts that help your email open and/or clickthrough rates. Segmenting your emails is a friendly, lovable way to attract the clickthrough and open rates you''re longing for.

Enterprise Management 28

Enterprise Management Work Management Email Marketing Marketing Management 28

Hubspot

OCTOBER 28, 2016

The folks at IMPACT Branding & Design are providing expert website critiques live at this year's INBOUND event with the help of special guests like Marcus Sheridan and HubSpot's Luke Summerfield. Do you think they're ready to see a demo of your product? But leads don't grow on trees. Sign up here to reserve a slot.). How to Fix It.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 28

Hubspot

NOVEMBER 3, 2016

When it comes to website design, creating a page that is visually appealing, aligned with your brand, and optimized for lead generation is no easy task. We critics happen to learn a thing or two about marketing, UX design, and conversion rate optimization (CRO) in the process, too. It's a win-win. Bring industry proof to the forefront.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Marketing Websites Conversion 28

Hubspot

SEPTEMBER 29, 2015

Title Experiments makes it easy for you to A/B test one title against another to determine the best fit and help you increase your clickthrough rates. Below you'll find 17 fantastic plugins every marketer using WordPress should know about. 17 Essential WordPress Plugins for Marketers. 1) Jetpack. 2) Just Writing. 4) FD Word Statistics.

Marketing Analytics Tools 28

Marketing Analytics Tools Work Management Marketing Management Best Practices 28

Hubspot

DECEMBER 19, 2013

For instance, you should be laser-focused on optimizing your ROI metrics and conversion optimization touch points. In addition to an updated look and feel, the new CloudSponge design featured clear calls-to-action , social proof , and a detailed explanation of product benefits. Perfectionism is a marketer’s worst enemy.

Effectiveness 28

Effectiveness Advertising Agencies Paid Search Agency Marketing Automation Services 28

Hubspot

SEPTEMBER 13, 2012

And if you're interested in learning more about writing for the web, go ahead and download the complete Internet Marketing Written Style Guide , adapted from HubSpot's own house style guide and covering everything from punctuation, to capitalization, to attribution, and how you can go about creating a house style guide of your very own.

RSS 28

RSS Wiki Clickthrough Social Networks 28

Hubspot

JUNE 26, 2018

Product Marketing: Promote your products and services. It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. It’s not a personal note from an old colleague either. It’s something in between. Use Cases for Email Marketing.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Hubspot

JUNE 19, 2014

HubSpot has APIs that developers use to get information from our software into theirs. B = Budget: Determines whether your prospect has a budget for what you''re selling. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. See SaaS.). BR: Bounce Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

DECEMBER 10, 2014

You might want to identify keywords that are relevant to your product or service where you rank outside the top 10, but have brought people to your website in the past. You might want to identify keywords that are relevant to your product or service where you rank outside the top 10, but have brought people to your website in the past.

Marketing Budget 28

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 28

Hubspot

MAY 30, 2014

If he was sending newsletter-style emails, he creates a few heavily personalized emails for his lead nurturing campaigns to see if the clickthrough rate improves. Are you vying for a promotion? If so, you should make sure you''re doing everything you can to impress your boss. 1) Plan your blog content in advance. 5) Test everything.

Promotion 28

Promotion Planning Marketing Budget Buyer Personas 28

Hubspot

JANUARY 13, 2013

Hot #Instagram Analytics Tools to Optimize Brand PR Power, From Search Engine Watch. Now that we’re in the swing of things, it seems like companies everywhere are picking up some serious steam. How can you tell? Updates everywhere! That’s right. Here are the top marketing stories of the week. So let's speculate a little, shall we?

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Brandpoint

JUNE 24, 2021

B2B is a term referring to companies who sell products or services to other companies rather than direct to consumers. B2C, opposite of B2B, refers to companies that sell their products or services directly to consumers. We’ve been there. So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JANUARY 13, 2014

Clickthrough Rate. Clickthrough rate (CTR) is one of the metrics that shows how engaged readers are with your content. You probably know what content marketing is by now, but do you know all those little nitty gritty terms you need to know to be fluent in content marketing speak? And trust me, there will be failures.). Calls-to-Action.

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Hubspot

MAY 15, 2013

On some level, that’s the fundamental principle of public relations -- to get people talking about and interacting with your brand, your executive team, and your product in lovable ways that inspire great conversation and content. But (isn''t there always a but ?). New School: Got a Story? Share It With the Many, Not the Few.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Hubspot

JULY 27, 2015

Most email marketing tools will let you easily create plain-text versions within their email editor, so take those five extra minutes to create and optimize the plain-text version of your email. In every single A/B test, the simpler-designed email won. 1) The HTML email needs to be properly coded. People Say They Prefer HTML Emails.

Clickthrough 28

Clickthrough Deliverability Open Rate Click Rate 28

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 1) A/B Testing. Learn how to run A/B tests here.). 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

APRIL 21, 2014

These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. Make sure each ad leads to a highly-optimized landing page with a high quality score to ensure a high ROI.

Efficiency 28

Efficiency Paid Search Agency Planning Effectiveness 28

Hubspot

DECEMBER 17, 2013

Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. Here at HubSpot , we''ve got an arsenal of experts at the cutting edge of inbound marketing, and we''re here to answer your detailed questions. What are the best practices? expert answers?

Paid Content 28

Paid Content Lead Ranking Paid Search Agency Planning 28

Vidyard

JULY 9, 2020

User Experience (UX) Optimization 3.6.2 Landing Page Optimization 3.6.4 It’s a promise you make to buyers and something that’s primarily communicated through word of mouth and discovered when people interact with your product. Despite all their posting, launching, and running up the corporate card, few visitors become leads.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

User Experience (UX) Optimization 3.6.2 Landing Page Optimization 3.6.4 It’s a promise you make to buyers and something that’s primarily communicated through word of mouth and discovered when people interact with your product. Despite all their posting, launching, and running up the corporate card, few visitors become leads.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65