The ROI Guy

NOVEMBER 29, 2010

Two economic downturns over the past decade have made buyers more spendthrift, and more skeptical of vendor claims. Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. (Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. seconds over the past two decades.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Marketing Insider Group

JANUARY 6, 2020

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year.

Conference 59

Conference Marketing AI Work Management Marketing Management 59

Hubspot

SEPTEMBER 20, 2012

Let's explore how some brands are using it -- B2B, B2C, ecommerce, we'll run the gamut -- so you can see what successful implementation of gamification looks like, and what kind of results it can drive. Gamifi-wha? If that's your reaction to the word "gamification," you're in the right place. That's where I think most of us stand.

Work Management 28

Work Management Marketing Management Business Forrester 28

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. We did the best we could.

Stats 271

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 271

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Do you have a SaaS business that offers free trials to acquire new customers? Are you struggling to increase free trial signups? You’re not alone. Figuring out how to improve free trials is one of the big issues in SaaS marketing.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Hubspot

DECEMBER 9, 2010

“Chris Brogan: “Listening is the new black”” ”Philips Healthcare- 4 effective social media, u've got 2 b where your customers r. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. I used Twitter as the basis for this post.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Do you have a SaaS business that offers free trials to acquire new customers? Are you struggling to increase free trial signups? You’re not alone. Figuring out how to improve free trials is one of the big issues in SaaS marketing.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

Leadspace

SEPTEMBER 6, 2019

There was the recent Forrester report , the dramatic increase in RFPs and customer adoption of CDPs and even Salesforce’s recent announcements about the pivotal nature that CDPs will play in their future business strategy. However, their focus is on B2C business, so there remains a significant gap in B2B for their customers.

Marketing Automation Services 48

Marketing Automation Services Marketing AI Jigsaw B2B Marketing 48

Televerde

OCTOBER 26, 2020

Business B, however, has an intimidatingly edgy web design, sparse content, faceless social media, and makes it nearly impossible to reach out. However, Forrester found that 66% of buyers say companies give them way too much content — and over half of it is useless. Probably Business A, right? Offer a Customer Resource Center.

Ideal Customer Profiles 107

Ideal Customer Profiles Verticals FAQ Paid Search Agency 107

Valasys

SEPTEMBER 13, 2019

As compared to the B2C companies, the B2B brands have been relatively slower & speculative with the adoption of programmatic advertising. According to a recent study by IAB, 65% of the marketers who leveraged programmatic advertising, 18% moved it in-house & 47% are planning to bring various functions in-house.

Advertising Agencies 40

Advertising Agencies Marketing AI Paid Search Agency B2B Marketing 40

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. But we all know it's not.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hinge Marketing

MARCH 12, 2020

But there are still lessons to be learned from B2C websites that can apply to your next redesign. Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. Let’s get started. A Professional Services Website that Works. Download The Lead Generating Website Guide 2nd Edition.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Albert

AUGUST 17, 2018

In fact, according to Forrester’s AI: The Next Generation of Marketing report, a mere 6% of marketers believe that their current technology stacks are capable of dealing with the complexities presented by modern marketing. Marketers’ tech stacks aren’t only ineffective, however — they are themselves overly complex. Audience Targeting.

Work Management 63

Work Management Marketing Management Top of Funnel Allocation 63

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Marketing Insider Group

JANUARY 14, 2014

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. The e-book summarizes the answer to this question: What is the most extreme future you can envision for the future of customer experience? That’s a great question.

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Third – how will you be handling the monitoring? • Are you working with a team or collaborating with a client? • How much control do you want to have to be able to make changes yourself? •

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Albert

AUGUST 17, 2018

In fact, according to Forrester’s AI: The Next Generation of Marketing report, a mere 6% of marketers believe that their current technology stacks are capable of dealing with the complexities presented by modern marketing. Marketers’ tech stacks aren’t only ineffective, however — they are themselves overly complex. Audience Targeting.

Work Management 40

Work Management Marketing Management Top of Funnel Allocation 40

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Most marketers draft messaging targeting B2B or B2C. According to Forrester, today’s customers distrust and resent one off campaigns that interrupt or intercept them—which is why your marketing should feel like a natural conversation with your customer. So what’s a marketer to do? What about thinking B2H—business to human?

Social Media 48

Social Media Research B2B Thought Leadership Tips 48

Directive Agency

SEPTEMBER 29, 2017

Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s actually not that important. Not in the grand scheme of things, anyway. It does serve a purpose. It can be a helpful leading indicator to watch from time-to-time. However, prioritizing it over other things can be a massive mistake.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The following are the top items from featured sources based on social signals. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Maybe so, maybe not. They have less. Learn more here ).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. You might see this and think that it’s skewed toward B2C brands. A recent Forrester study found that short-form video plays a major role in the B2B buying process. It’s time to put this misconception to rest. The truth is, Instagram is a B2B goldmine.

B2B Marketing 121

B2B Marketing Paid Search Agency Planning B2B 121

Albacross

AUGUST 7, 2018

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. In this article, we explain exactly what lead nurturing is, and why it’s necessary. On top of that, we also do a deep dive on 3 different lead nurturing tactics that you can apply to your own company.

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. You expand it.”

Twitter 100

Twitter Enterprise Management Work Management Paid Search Agency 100

Albacross

JULY 11, 2019

Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Your customers don’t always reach your site ready to buy immediately, so you need to have a method for taking them from where they are at in their customer journey and helping them move forward. Sounds good?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88